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In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernardino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue（烤肉）restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service，no waiters or waitresses, and no tips.
Their hamburgers were sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity（一致性）, for the brothers had developed a strict routine（程序）for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundred during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954 when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise（特许经营）other copies of their restaurants. The agreement included the right to duplicate（复制） the menu, the equipment, even their red and white buildings the golden arches（拱门）.
Today McDonald’s is really a household name. In 1976, McDonald’s had over＄1 billion in total sales. Its first twenty-two years is one of the most surprising successes in modern American business history.
1.This passage mainly talks about ＿＿＿.
A. the development of fast food services
B. how McDonald’s became a billion-dollar business
C. the business careers of Mac and Dick McDonald
D. Ray Kroc’s business talent
2.Mac and Dick managed all of the following business except ＿＿＿.
A. a drive-in B. a theater
C. a cinema D. a barbecue restaurant
3. We may infer from this passage that ＿＿＿.
A. Mac and Dick McDonald never became wealthy, for they sold their ideas to Kroc
B. the place the McDonald brothers chose was the only source of the great popularity of their drive-in
C. forty years ago there were lots of fast-food restaurants
D. Ray Kroc was a good businessman
4.The passage suggests that ＿＿＿.
A. creativity is an important element of business success
B. Ray Kroc was the close partner of the McDonald brothers
C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
D. California is the best place to go into business
5.Which of the following statement is NOT true?
A. Today McDonald’s is very popular in the world.
B. The first twenty-two years of McDonald’s is the most surprising success in American business history.
C. Mac and Dick McDonald were content with their business at first.
D. It is convenient to eat in a drive-in.
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＿＿＿＿＿danger man is often much wiser than usual．
A．In a time of B．In the times of C．In the time of D．In time of
查看习题详情和答案>>第二节语法填空（共10小题；每小题1.5分，满分15分）
阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答题卷标号为31~40的相应位置上。
Although English is not as old as Chinese, it is spoken by many around the world every day. English speakers are always making new words and we should be able to know ＿＿31＿＿ most words come from.
Sometimes,however,no one may really know where ＿32＿＿ word comes from. Did you ever think about why hamburgers are called hamburgers, ＿33＿＿ (especial) when they are not made ＿＿34＿＿ ham?About a hundred years ago, some men went to America from Europe. They came from a big city in Germany called Hamburg.
They did not speak good English, ＿35＿＿ they ate good food. Some Americans saw them eating round pieces of beef. Never ＿＿36＿＿ they seen a strange way. They couldn’t help ＿＿37＿＿ (ask) the Germans what it was. The Germans did not understand the question and answered,“We came from Hamburg.”One of these Americans owned a restaurant, and had an idea. He was ＿＿38＿＿＿ (determination) to do something new. He cooked some round pieces of the beef like what the men from Hamburg ate and sold it quite a few ＿＿39＿＿ (country) around the world.
Whether this story is true or not, it certainly is ＿＿40＿＿＿ (interest).
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