摘要: People from all walks of lifemade caring donation to the (受害者/灾民)of the deadly earthquake in Sichuan.

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The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.

  Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies.It may not be long before London replaces New York as the capital of PR.

  Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.

Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news

broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.

1.Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?

A. They tend to be more internationally minded

B. They speak more and better foreign languages.

C. They usually pay more attention to global financial situation.

D. Both A and B.

2.What is the immediate cause of the downfall of America’s public relations?

A.The number of US public relations agencies had greatly decreased by 1991.

B.Other countries have increased their efforts in public relations.

C.On the global scale, cultural differences have significantly shrunk.

D.The British companies are becoming especially sophisticated and creative in public relations.

3.It could be inferred that the author of the passage is______.

A.an American       B.a Briton           C.Ted Turner         D.an Asian

4.The underlined word “provincial” in paragraph 3 could possibly mean “      ”.

A.strict in thinking                        B.like people from rural areas

C.limited in outlook                       D.interested in geographical knowledge

 

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For thousands of years, the most important two buildings in any British village have been the church and the pub. Traditionally, the church and the pub are at the heart of any village or town, where the people gather together to socialize and exchange news.

As a result, British pubs are often old and well preserved. Many of them have become historic sites. The most famous example is the pub in the city of Nottingham called “The Old Trip to Jerusalem”, which dates back to the year 1189 AD and is probably the oldest pub in England.

However, British pubs are not just for kings and queens; they welcome people from all classes and parts of society. On a cold night, the pub’s landlord or landlady can always find a warm place for you by the fire. There is always honest and hearty food and plenty of drink available at an affordable price.

That’s how things used to be. Things are beginning to change. It is said that the credit crunch(信贷紧缩) is causing 39 British pubs a week to go out of business. People do not have enough spare money to spend on beer. Recently, the UK government banned smoking in all pubs, and that may also have affected the number of customers going to pubs.

This decline is happening despite the fact that in 2005 the UK government started to allow pubs to stay open after 1l pm. Previously, with 1l pm as closing time, customers would have to drink quite quickly, meaning they sometimes got more drunk than they would if allowed to drink slowly. The British habit of drinking a lot very quickly is known as “binge drinking”, and it causes long-term health problems for people and problems with violent crime for communities.

In order to save their businesses, pubs are trying to change with the market. British pubs now offer something for everyone. A lot of pubs used to be “Working Men's Clubs”, meaning that women could not usually enter. Today, however, women can freely enter 99% of pubs without experiencing any problems. Perhaps things are changing for the better after all.

1.The passage mainly tells us something about ______.

A.the past and present of British pubs

B.the decline of British pubs

C.the long history of British pubs

D.the importance of British pubs

2.Which may not be the cause of the decline of British pubs?

A.The credit crunch.

B.The present closing time.

C.The ban of smoking.

D.Having no spare money.

3.We can infer from the passage that ______.      

A.British people used to like drinking slowly

B.closing the pubs early will reduce social problems

C.binge drinking means drinking less beer

D.British government aims to discourage people from binge drinking

4.We can see from the last paragraph that the author _______.

A.is against the admission of too many women to the pubs

B.holds an optimistic attitude towards the British pubs

C.thinks that women in the pubs will cause less social problems

D.thinks that British pubs should offer everything you need

 

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In the UK, we like a good bargain. People flock to the sales in January, when stores slash their prices to get rid of all their winter stock. But surprisingly, the British hate haggling. In markets you might see the odd British person battling with a stall owner to bring down the price of a pair of trousers or some furniture. Generally, though, people from the UK are too reserved to haggle. If we think the price of something we want is too high, we’ll simply move on and try somewhere else.

The act of bargaining with someone is very theatrical, in my opinion. It’s a test to see who can stand their ground for the longest. But it is not in British people’s nature to “perform” in public, especially around strangers.

However, in the US, people are generally more willing to haggle. And if you wander into a market, you’re likely to hear a number of phrases that Americans reserve for such occasions.

First, “you drive a hard bargain” is commonly said by the customer to indicate they think the stall holder is working very hard, probably a little too hard, to get the price he wants.

Or you might hear the buyer telling a stall holder that “the kid’s gotta have braces”, which means they don’t have enough spare money lying around to afford the price being offered.

If the customer is really shocked at the price suggested by the seller, they also might say “you’re killing me” to indicate that they think the price is far too high.

In Britain, it’s difficult to imagine anyone saying anything along these lines. If I were forced to bargain, I’d probably say, very simply: “I’m going to make you an offer.” If that offer were refused, I think I’d just walk away.

1.The underlined word “haggling” can be replaced by _______.

A.arguing           B.bargaining         C.performing        D.insisting

2.Why don’t the British haggle generally?

A.They don’t think it is polite behavior.

B.They have sales every January.

C.They can always get a better price somewhere else.

D.They dislike openly expressing feelings or opinions.

3.The underlined phrase “you drive a hard bargain” means_______.

A.the seller has a lot of deals on offer.

B.the buyer will make a final offer

C.the stall holder is too insistent

D.the buyer doesn’t have a lot of spare money

4.What’s the author’s attitude toward bargaining?

A.Negative.          B.Careless.          C.Positive.           D.Critical.

5.How does the passage mainly develop?

A.By providing examples.

B.By making comparision.

C.By analyzing causes and effects.

D.By following the order of importance.

 

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Babies are born yogis. Once we were all able to pull our toes up by our ears and laugh about it. Then we aged, got injured, and began carrying stress in our shoulders and back. In short, we lost our balance.

Yoga(瑜伽) is an ancient practice that helps create a sense of union in body, mind, and spirit. It brings us balance. I was seriously out of balance when I started practicing yoga in 1999. I had plantar facilities in both feet, and my doctor had warned me against all the things I loved to do: walking, hiking, and playing tennis. I was desperate for exercise. Yoga became my salvation and even enhanced my other fitness activities. I practice yoga at least twice a week, but I consider yoga to be part of my daily life because after a while you no longer just practice yoga—you love it.

Yoga becomes part of your physical life. Your body grows stronger, more toned, and more flexible as you move from one pose to the other. I spent a week in Mexico at a yoga retreat, and it was the first vacation on which I lost weight. “Rather than building muscle, yoga builds muscle tone,” says Shakta Kaur Khalsa, author of the K.I.S.S. Guide to Yoga. “Because yoga helps maintain a balanced metabolism (新陈代谢), it also helps to regulate weight. Additionally, yoga stretches muscles lengthwise, causing fat to be removed around the cells.” I do yoga poses throughout the day. After hours at my computer, I stretch my stiff shoulders and arms. When I need a boost of energy, I do energizing poses. When I am feeling exhausted at the end of the day, I do restorative poses.

Yoga becomes part of your mental life. Yoga teaches you to focus on breathing while you hold the poses. This attention to breath is calming; it dissolves stress and anxiety. I use yogic breathing on the tennis courts, in the dentist’s chair, and in traffic jams. You should always leave a yoga practice feeling energized, not tired. If you feel tired after yoga, it means you spent the time “fighting” yourself, trying to force yourself into poses. In yoga, you “surrender” to the pose by letting go of the tension.

Yoga becomes part of your spiritual life. Yoga is practiced by people from all religions; it is not restricted to any religious group. Yoga teaches “right” living in how we deal with ourselves and others. As I work on a difficult pose, I learn patience, forgiveness, and the value of gentleness. Yoga advocates proper eating, but you don’t have to be a vegetarian to practice yoga.

1.What would be the best title for this passage?

A.What’s Yoga?

B.How I Do Yoga Poses

C.The Benefits of Yoga

D.The Varieties of Yoga

2.According to the third paragraph, yoga can help people __________.

A.grow taller

B.lose weight

C.become flexible in thinking

D.make more friends

3.People feel tired after yoga because __________.

A.they consume energy in practicing yoga

B.they respond well to yoga poses

C.they spend too much time on yoga

D.they force themselves into yoga poses

4.If this passage continues, what will the writer most probably write about in the next paragraph?

A.Yoga as a means to keep fit.

B.Who may like yoga

C.Popularity of yoga all over the world.

D.Encouraging people to do yoga.

 

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On April 10, 1815, Mount Tambora in Indonesia erupted with great force. Fifty cubic kilometers of magma (岩浆) flew from its peak (山顶) and a blanket of ash as thick as one centimeter fell over more than 500,000 square kilometers of Indonesia and the Java Sea. The eruption destroyed Tambora’s peak and formed a hole six by seven kilometers wide. The eruption and resulting tsunamis killed 10,000 people. The agricultural loss and disease brought about by the thick ash caused the deaths of 82,000 more.

Indonesia was rocked again in 1883. On August 26, a small volcano on an uninhabited island between Sumatra and Java, erupted. The eruption produced an ash cloud 80 kilometers high and was heard in Australia—4,800 kilometers away. The eruption also caused a tsunami, which pounded (击打) the shores of Java and Sumatra—killing 36,000 people.

In 1902, St. Pierre was a thriving (兴盛的) community and the largest town on the French colony of Martinique in the Caribbean Sea. Mont Pelee cast a shadow over the town from where it stood, eight kilometers to the north. The townspeople were used to the light continuous sounds of the mountain, but in May, 1902 Pelee started to get really unstable. Clouds of steam and ash poured from the volcano and on May 8, Pelee erupted. Superheated gas and steaming volcanic ash flew out, pouring down the mountain at high speed. Within seconds, the deadly gas cloud had destroyed the town of St. Pierre and incinerated everyone in it — except one prisoner in a basement cell. It was the worst volcano disaster of the 20th century.

1.How many people died because of the eruption on April 10, 1815 ?

A.About 10,000.

B.More than 82,000.

C.About 36,000.

D.More than 92,000.

2.The underlined word “incinerated” in the last paragraph can be replaced by “_____”.

A.brought up

B.burned up

C.woke up

D.shut up

3.Only one prisoner survived the volcano eruption of Mont Pelee on May 8 because _____.

A.he was on a ship then

B.he was kept underground

C.he stayed in the water

D.he was hidden in a well

4. We can know from this article that _____.

A.no measures can be taken to protect people from a volcano eruption

B.volcanoes usually caused a series of earthquakes

C.sometimes a volcano can completely destroy a city

D.volcanoes are much more violent than the earthquakes

 

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