Most people nowadays are persistently seeking for opportunities that will assist them in reaching their goals. Marketing yourself is when there is a demand for you and your services that will help you achieve your goals.

Marketing yourself means you are simply “selling” yourself! The common problem in marketing yourself is that most people think that it is nasty to do this.They think that marketing concerns only to a business. Of course, this is absolutely not true. People who want to attain the success they desire must promote themselves.

In every attempt you make, just think that marketing yourself is a very useful tool. The better you market yourself, the more opportunities you will have. Marketing yourself does not really mean telling every person how beautiful and wonderful you are. It simply means telling your prospective employer that you exist, that you have the possibility of generating much greater income than your prospective employer makes. Or maybe you have the chance of doing something better. There are actually several different ways of marketing yourself.But there are only two primary approaches that you implement(实施)．The first is you find ways to reach out to others and the second is to construct ways in order for the people to find you and make connection with you.

In order for you to reach out and touch the lives of others, you have to be a good person and a good employee.In that way your good reputation will follow naturally. Have a brief and concise(简明) message that you can share with others.When you market yourself, you tell people who you are and what you can do for others.Plan well and practice your message.

In constructing ways for the people to notice and make connection with you, you must be open to them. Bear in mind that communication is a great opportunity to make an impact especially when you market yourself. You also communicate by what you are wearing.Know the appropriate dress code and have plenty of time to decide what you will wear. Just remember to make a great first impression!

1．According to the passage, in general people tend to think marketing yourself________.

A．is a very useful tool

B．will make you have more opportunities

C．is nasty and concerns only to a business

D．is natural

2．All of the following are true about the marketing yourself EXCEPT________.

A．if you can marketing yourself better, you will have more opportunities

B．if you want to succeed, you must learn how to market yourself

C．marketing yourself simply means making your boss know you can make more money than him

D．marketing yourself really means telling others you are beautiful and wonderful

3．In order to market yourself well, you can do these things EXCEPT________.

A．praise yourself greatly 　　　

B．wear appropriately

C．have a brief and clear message 　

D．be open to others

4．It can be concluded from the passage that________.

A．there are only two ways of marketing yourself

B．communication plays an important part in marketing yourself

C．you needn’t spent plenty of time to decide what you will wear

D．marketing yourself simply means telling your employer you must earn much greater than him

5．Which is the best title for this passage?

A．Achieving Your Goals　

B．Knowing the Appropriate Dress

C．Ways of Marketing Yourself

Most people nowadays are persistently seeking for opportunities that will assist them in reaching their goals. Marketing yourself is when there is a demand for you and your services that will help you achieve your goals.

Marketing yourself means you are simply “selling” yourself! The common problem in marketing yourself is that most people think that it is nasty to do this.They think that marketing concerns only to a business. Of course, this is absolutely not true. People who want to attain the success they desire must promote themselves.

In every attempt you make, just think that marketing yourself is a very useful tool. The better you market yourself, the more opportunities you will have. Marketing yourself does not really mean telling every person how beautiful and wonderful you are. It simply means telling your prospective employer that you exist, that you have the possibility of generating much greater income than your prospective employer makes. Or maybe you have the chance of doing something better. There are actually several different ways of marketing yourself.But there are only two primary approaches that you implement(实施)．The first is you find ways to reach out to others and the second is to construct ways in order for the people to find you and make connection with you.

In order for you to reach out and touch the lives of others, you have to be a good person and a good employee.In that way your good reputation will follow naturally. Have a brief and concise(简明) message that you can share with others.When you market yourself, you tell people who you are and what you can do for others.Plan well and practice your message.

In constructing ways for the people to notice and make connection with you, you must be open to them. Bear in mind that communication is a great opportunity to make an impact especially when you market yourself. You also communicate by what you are wearing.Know the appropriate dress code and have plenty of time to decide what you will wear. Just remember to make a great first impression!

1．According to the passage, in general people tend to think marketing yourself________.

A．is a very useful tool

B．will make you have more opportunities

C．is nasty and concerns only to a business

D．is natural

2．All of the following are true about the marketing yourself EXCEPT________.

A．if you can marketing yourself better, you will have more opportunities

B．if you want to succeed, you must learn how to market yourself

C．marketing yourself simply means making your boss know you can make more money than him

D．marketing yourself really means telling others you are beautiful and wonderful

3．In order to market yourself well, you can do these things EXCEPT________.

A．praise yourself greatly 　　　

B．wear appropriately

C．have a brief and clear message 　

D．be open to others

4．It can be concluded from the passage that________.

A．there are only two ways of marketing yourself

B．communication plays an important part in marketing yourself

C．you needn’t spent plenty of time to decide what you will wear

D．marketing yourself simply means telling your employer you must earn much greater than him

5．Which is the best title for this passage?

A．Achieving Your Goals　

B．Knowing the Appropriate Dress

C．Ways of Marketing Yourself

As children face their final month of revision before the exam season starts, many parents are looking for the words to motivate their offspring．But could they be mistakenly praising the value of ability over effort, asks Matthew Syed．
Take a glance at these expressions of encouragement:
"You learned that so quickly, you're so smart!"
"Look at that drawing．Are you -the next Picasso or what?"
They appear as the kind of confidence-boosting statements that should be given to children or, indeed, anyone else．Such phrases are used in homes and classrooms every day, particularly with exams approaching．
Intelligence-based praise leads the receiver towards the fixed thought —it suggests to them that intelligence is of primary importance rather than the effort through which intelligence can be transformed．
Let's take a quick second look into the science of expertise, and ask a question．Where does excellence come from? For a long time, it was thought the answer to this depended, to a large degree, on genetic inheritance．Or, to put it another way, it is all about talent．
It turns out that this is mistaken．Dozens of studies have found that top performers—whether in maths, mi sic or whatever—learn no faster than those who reach lower levels of achievement—hour after hour, they improve at almost the same rates．
The difference is simply that high achievers practice for more hours．Further research has shown that when students seem to possess a particular gift, it is often because they have been given extra tuition at home by their parents．
This is not to deny that some kids start out better than others—it is merely to suggest that the starting point we have in life is not particularly relevant．
Why? Because, over time, with the right, kind of practice, we change so dramatically．It is not just the body that changes, but the brain．The question of talent versus effort would not matter terribly much if it  as merely theoretical．But it is so much more than that．It influences the way we think, feel, and the way we engage with our world．
【小题1】What is the best title of this passage?

C
　Being considered a leader in our society is indeed of high praise. Leadership means power, commands, respect and, most important, encourages achievement. Unlike vitamin C, leadership skills can’t be easily swallowed down. They must be carefully cultivated.
　Different from popular belief, most good leaders are made, not born. They learn their skills in their everyday lives. But which do they develop？How do they (and how can you) get others to follow?
　Always give credit. Many leaders note that the most efficient way to get a good performance from others is to treat them like heroes. Giving public credit to someone who has earned it is the best leadership technique in the world. It is also an act of generosity (慷慨) that’s never forgotten.
　Giving credit is more effective than even the most constructive criticism (批评), which often hurts rather than helps. Kenneth Blanchard, the author of The One-Minute Manager, agrees. “Catch people doing something right!” he says. Then tell everyone about it.
　Take informed risks. “The best leaders know that taking a risk is not a thoughtless exercise,” says management adviser Marilyn Machlowitz. “Sky divers don’t go up in an airplane without checking the parachutes (降落伞) beforehand.”
　Because the idea of risk also carries with it the possibility of failure, many of us usually wait for others to take charge. But if you want to be a leader, you must learn to fail and not die a thousand deaths. Pick yourself up and start all over again.
　Encourage enthusiasm (热情). “When people understand the important of work, they lend their mental strengths,” says Lee Ducat. But when they get excited about the work, all their energy gets poured into the job. That’s a great force! Is this the best way to create excitement? Be enthusiastic yourself. You will be followed by everyone.
64．The underlined word “cultivated” (in paragraph1) roughly means ________.
A．encouraged　　　　B．compared　　 C．examined　　　　D．developed
65．The part “always give credit” tells us that a leader should _______.
A．give helpful criticism　　　　　　　     B．regard others as real heroes
C．praise people for their good performances　  D．praise everyone
66．To be a good leader, you should _______.
A．not be afraid of any risks　　　　　　     B．think twice before taking risks
C．try to avoid any possible failures　　　　    D．know what a thoughtless exercise is
67．Which of the following can be the best title for the passage?
A．Leadership is of skills and techniques　　     B．Leadership is very important
C．Not many can be leaders　　　　　　     D．How to be a leader

C

  　Being considered a leader in our society is indeed of high praise. Leadership means power, commands, respect and, most important, encourages achievement. Unlike vitamin C, leadership skills can’t be easily swallowed down. They must be carefully cultivated.

  　Different from popular belief, most good leaders are made, not born. They learn their skills in their everyday lives. But which do they develop？How do they (and how can you) get others to follow?

  　Always give credit. Many leaders note that the most efficient way to get a good performance from others is to treat them like heroes. Giving public credit to someone who has earned it is the best leadership technique in the world. It is also an act of generosity (慷慨) that’s never forgotten.

  　Giving credit is more effective than even the most constructive criticism (批评), which often hurts rather than helps. Kenneth Blanchard, the author of The One-Minute Manager, agrees. “Catch people doing something right!” he says. Then tell everyone about it.

  　Take informed risks. “The best leaders know that taking a risk is not a thoughtless exercise,” says management adviser Marilyn Machlowitz. “Sky divers don’t go up in an airplane without checking the parachutes (降落伞) beforehand.”

  　Because the idea of risk also carries with it the possibility of failure, many of us usually wait for others to take charge. But if you want to be a leader, you must learn to fail and not die a thousand deaths. Pick yourself up and start all over again.

  　Encourage enthusiasm (热情). “When people understand the important of work, they lend their mental strengths,” says Lee Ducat. But when they get excited about the work, all their energy gets poured into the job. That’s a great force! Is this the best way to create excitement? Be enthusiastic yourself. You will be followed by everyone.

64．The underlined word “cultivated” (in paragraph1) roughly means ________.

A．encouraged　　　　B．compared　　 C．examined　　　　D．developed

65．The part “always give credit” tells us that a leader should _______.

A．give helpful criticism　　　　　　　      B．regard others as real heroes

C．praise people for their good performances　  D．praise everyone

66．To be a good leader, you should _______.

A．not be afraid of any risks　　　　　　      B．think twice before taking risks

C．try to avoid any possible failures　　　　    D．know what a thoughtless exercise is

67．Which of the following can be the best title for the passage?

A．Leadership is of skills and techniques　　     B．Leadership is very important

C．Not many can be leaders　　　　　　      D．How to be a leader