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All around the world, shoppers flock to Wal-Mart to buy everything．In Texas, they come for another reason: to see the wind turbine(涡轮机) , which supplies 5% of the store's electricity．It along with other facilities, such as exterior walls coated with heat-reflective paint, makes this Wal-Mart a green giant．
The laws of economics suggest that Wal-Mart, with 5, 200 stores worldwide, influences everything including the price of all kinds of goods．It throws its weight behind environmental responsibility, and the impact could be amazing．"One little change in product packaging could save 1, 500 trees," says Wal-Mart CEO Lee Scott．"If everybody saves 1, 500 trees or 50 barrels of oil, at the end of the day you have made a huge difference．"
Scott wants Wal-Mart to do its part too．He has promised to cut the existing greenhouse-gas emissions （排放） over the next few years and promised to construct new stores that are more efficient．He wants Wal-Mart's fleet (车队) of more than 7, 000 trucks to get twice as many miles per gallon by 2015．Factories that show Wal-Mart they're cutting air pollution will get preferential treatment in the supply chain. Wal-Mart says it's working with consumer-product manufacturers to reduce their packaging and will reward them if they do so．
Some people may doubt it is a bid to attract attention from Wal-Mart's controversial labor and health-insurance practices．But it's not just window dressing, because Wal-Mart sees profits in going green．Scott says, "This is a business philosophy, not a social philosophy．We don't go where we don't think there's a great interest in change．"
Like Bill Gates, who started his charitable foundation, Scott happens to be promoting Wal-Mart's image at a time when his company's reputation is declining．He acknowledges that he launched the plan partly to shield （保护，庇护） Wal-Mart from bad press about its contribution to global warming．" By doing what we're doing today, we avoid the headline risks that are going to come for people who did not do anything," he says．"At some point businesses will be held responsible for the actions they take．" Meanwhile, should Wal-Mart succeed at shrinking its environmental footprint and lowering prices for green products, both the planet and the company will profit．
1.We can infer from the passage that ______．
A. Lee Scott is Wal-Mart's CEO
B. there are 5, 200 stores in the world
C. Wal-Mart has a great influence on the world market
D. Wal-Mart has more than 7, 000 trucks all over the world
2.What does the underlined sentence "This is a business philosophy, not a social philosophy．" mean in the fourth paragraph?
A. Wal-Mart predicts huge profits in its green activity．
B. Wal-Mart's green activity is just window dressing．
C. Wal-Mart aims to solve its health-insurance practices．
D. Wal-Mart doesn't have any social responsibility at all．
3.What will Wal-Mart probably do in the future?
A．Reduce air pollution in its present stores．
B．Give favorable treatment to its consumers．
C．Ask the factories to reduce their packaging．
D．Demand the fleet of trucks to use more fuel than before．
4.What is the main idea of the last paragraph?
A．Provide the background of the green plan．
B．Stress the purpose of Wal-Mart's green plan．
C．Present the risk that Wal-Mart is facing nowadays．
D．Analyze the similarity between Bill Gates and Scott.
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Profits in his company went up by 25% last year,and _____ so far this year though the
financial situation is bad.?
A.haven’t decreased
B.didn’t decrease?
C.haven’t been decreased
D.weren’t decreased?
查看习题详情和答案>>Profits in his company went up by 25% last year,and ______ so far this year though the financial situation is bad.
- A.haven’t decreased
- B.didn’t decrease
- C.haven’t been decreased
- D.weren’t decreased
Profits in his company went up by 25％last year, and so fart his year though the financial situation is bad．
A．haven’t decreased B．didn’t decrease
C．haven’t been decreased D．weren’t decreased
查看习题详情和答案>>The most noticeable trend among today's media companies is vertical integration (垂直统一管理) , an attempt(尝试) to control several related aspects(方面) of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office ( HBO), Warner movie studios (摄影棚), various cable TV systems throughout the USA, and CNN as well. The Japanese company Matsushita Owns MCA. Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status ( 财务状态 ) of today’s media is also to talk about acquisitions(获得). The media are buying and selling each other in unprecedented(空前的) numbers and forming media groups to position themselves in the market place to maintain and increase their profits(利润). In 1986, the first time a broadcast network had been sold, two networks were sold that year—ABC and NBC.
Media acquisitions have skyrocketed(猛增) since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges (股票交易). This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company's stock when the stock becomes available(有用的). The open availabilities of stock in these companies means that anybody with enough money can invest in the American media Indus tries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances(联合) is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated (解除管制) the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend (倾向；趋势) of media acquisitions is continuing throughout the 1990s,as changing technology expands the market for media products.
1. Which of the following is true of the media?
A. They used to sell and buy each other in great numbers.
B. They are trading each other in greater numbers today.
C. They used to be controlled by two networks—ABC and NBC.
D. They have stopped the trend of acquisitions in the 1990s.
2. According to the passage, what makes acquisitions easier?
A. The changing technology employed by the media.
B. The media's increasing profits in the marketplace.
C. The ever tougher regulations of the FCC on the media since 1980.
D. The availabilities of the media's stocks on stock exchanges.
3. What is the FCC’s new policy regarding media alliances?
B. It doesn't allow companies to sell their stocks publicly
C. It permits one company to own more media businesses at the same time.
D. It has eliminated all post 1980 companies.
4. The issue of media ownership is important because ____.
A. it affects the amount of money the stockholders will make
B. it decides whether we can have different aspects of the media
C. it concerns the channels through which to express opinions
D. it means that more and more people will hold onto only a few stations.
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