Holiday Inns and Mc Donald’s, both saw unmatched growth in the 1960s. Their growth opened another direct business operation—franchising(特许经营).

    These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail(零售)business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company’s methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different.

    By extending a “proven” marketing method, a parent can profit in several ways. First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the value of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, brings into play the economies of scale (规模经济). Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.

    The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one. Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent’s freedom to drop supplies at will. Of course the factory’s costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won’t thoughtlessly destroy it.

   Franchising may give you the idea that as a franchisor, you need only relax in the rocking chair. Franchising, however, has problems to be solved.

Franchising refers to a business operation in which a successful parent company_________.

         A. sells name-brand goods to a private investor

         B. rents proven ideas and techniques for investment

C. sells the right, the guidance to a business under its name

         D. takes no advertising responsibility for individual investors

The advantages of franchising to the parent company are all the following EXCEPT________.

         A. an immediate investment return

B. the ownership of additional retail stores

         C. the profit from the sale of supplies

         D. the possibility of profitable advertising

The passage mainly tells the reader_________.

         A. the advantages and disadvantages of franchising

B. the benefits of franchising to the franchisor

         C. the unmatched economic growth in the 1960’s

         D. some regional and national business operation

What will the author probably discuss after the last paragraph?

         A. More advantages of franchising.

         B. Risks of investment besides franchising.

         C. The standard of consumer acceptance.

         D. Negative aspects related to franchising

Identifying young people with the potential to be great athletes has become a serious, business around the world. Many countries, including Australia, have sophisticated(复杂) programs for identifying and nurturing(培养) talent.
The AIS (Australian Institute of Sport) already runs a program that identifies potential winners starting from the age of 12 based on their physical and physiological(生理的) abilities.
Could genetics improve these programs? The problem is that no one gene test is ever going to do an accurate job of identifying someone with the physical attributes of a sporting champion, says Professor North.
"We can think of the elite athlete as what I'd call a complex phenotype(表现型)," she says. “There are going to be a large number of different genes involved. Any one single test is unlikely to be highly predictive.”
Professor Peter Fricker, director of the AIS, agrees. Although he is intrigued in the possibilities of genetic testing, he says using such tests to identify athletes would be difficult. "The feeling I have is that it won't be that easy," he says. "Talent selection is not just about your genes."
Since 2004, the AIS has been forbidden by government from any involvement in genetic work, including genetic testing. But Professor Fricker thinks that is likely to change in the near future. "There's been a shift in view more recently," he says.
When it does, the AIS will resume its work on the genetics of sports performance, Professor Fricker says. They would be particularly interested in looking for more genes that might help shape elite performance, but also for genes that increase the risk of injury.
Last year, the Human Genetics Society of Australasia issued a position statement on gene testing for sport, after concerns that people could use tests to steer children into particular sports.
“The Human Genetics Society thinks there are not enough data to use these tests for determining what sport kids should do,” said Professor David Thorburn, president of the society.
He stressed that genetic tests should not be performed on children, except in very specific medical circumstances.
57．The aim of the AIS’s program is to        .
A．predict how genes are connected with injuries
B．find potential great athletes
C．find out what qualities a professor has through gene tests
D．turn an athlete into a champion by transferring genes
58．By saying “Talent selection is not just about your genes”, Fricker means         .
A．effort is more important than genes in most cases
B．you can’t choose an athlete just depending on genes
C．to research one’s genes takes a long time
D．most people don’t believe in genetic tests
59．The underlined word “resume” in Para. 7 can be replaced by              .
A．stop B．complete   C．reduce      D．continue.
60．What’s Professor David Thorburn’s attitude towards genetic tests?
A．Genetic tests have a negative effect on children.
B．Genetic tests, under certain conditions, can be conducted on children.
C．Genetic tests can reduce the risk of athletes’ injuries.
D．People could use genetic tests to decide what sport kids should take.

Whatever we may need to buy，we can use our credit cards．This is a change from the older days when we had to first check whether cards were accepted．Today，everybody, from retailers（零售商) to lenders，accepts credit cards．Attitudes towards credit cards have also changed a lot．People used to be

very careful of using their cards；but this is no longer the case. People today prefer to take out their cards as soon as they get to the cash counter．A swipe (刷卡) and a sign are all it takes，and you can walk home with the bill and all the things you buy．

   The credit card is much easier to carry than cash and it is not at all surprising that the former becomes the most preferred way of payment．A credit card takes up very little space in our wallets，and yet，it holds the power of a large sum of cash．Paying by credit cards is also a good way of keeping bills on where all of our money goes．  

   Moreover，it has become much easier to get credit cards these days．I constantly have cold callers calling up to offer me “great new credit card deals”．Salesmen occasionally walk into our office offering discounts if a group of people decide to sign up a certain kind of credit card plan at the same time．However，this can also cause a problem．Nowadays，we always run the

risk of getting some kinds of wastes．When the terms seem too good to be true，we should make sure that we always read the printed items carefully．Before signing for a credit card，it is necessary to know its advantages and disadvantages．The only way to deal with this is to do our homework, before we go credit card hunting．   

1.We learn from Paragraph 1 that      ．   

A．people can use credit cards anytime，anywhere   

B．people used to have to check up on credit cards   

C．people are more careful using credit cards nowadays  

D．people can take their goods home just by swiping their cards 

2.One of the main advantages of credit cards is that    ．

 A．they occupy less space compared with other modes of payment 

 B．they are more powerful than cash   

 C．they are easy to get，and save money   

 D．they help users keep track of what they spend on  

3.When signing for a credit card，people should     .

 A．ask for a discount  

 B．understand the dangers   

 C．read every word of the contract carefully  

 D．understand that the salesman is most likely to offer false information   

4.In the last sentence the writer tells us that      ．  

A．we should know the advantages and disadvantages of credit cards before using them  

B．we should finish work before going shopping with a credit card   

C．we should check which credit cards are accepted before using them 

D．we should make sure that our credit cards are real before using them

              Four common bad habits combined—smoking, drinking too much, inactivity and poor diet—can age you by 12 years, sobering new research suggests.
The findings are from a study that tracked nearly 5,000 British adults for 20 years, and they highlight yet another reason to adopt a healthier lifestyle.
Overall, 300 people studied had all four unhealthy behaviors. Among them, 90 died during the study, or 30 percent. Among the 400 healthiest people with none of the four habits, 8 percent of them died.
The risky behaviors were: smoking tobacco; downing more than three alcoholic drinks per day for men and more than two daily for women; getting less than two hours of physical activity per week; and eating fruits and vegetables fewer than three times daily.
These habits combined substantially increased the risk of death and made people who engaged in them seem 12 years older than people in the healthiest group, said lead researcher Elisabeth Kvaavik of the University of Oslo.
The healthiest group included never-smokers and those who had quit; teetotalers, women who had fewer than two drinks daily and men who had fewer than three; those who got at least two hours of physical activity weekly; and those who ate fruits and vegetables at least three times daily.
"You don't need to be extreme" to be in the healthy category, Kvaavik said. "These behaviors add up, so together it's quite good. It should be possible for most people to manage to do it."
The US government generally recommends at least 4 cups of fruits or vegetables daily for adults, depending on age and activity level, and about 2 hours of exercise weekly．
【小题1】What problem may you have, if you smoke often and eat few fruits and vegetables?

These natural parks are very important for preserving many animals, which would _______ run the risk of becoming extinct.

       A. otherwise   B. therefore    C. nevertheless       D. however