Advertisers Perform a Useful Service to the Community
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished(完成的,实现的)through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

1.
What is main idea of this passage?
1. A.
  Advertisement.
2. B.
  The benefits of advertisement.
3. C.
  Advertisers perform a useful service to communities.
4. D.
  The costs of advertisement.
2.
The attitude of the author toward advertisers is
1. A.
  appreciative.
2. B.
  trustworthy.
3. C.
  critical.
4. D.
  dissatisfactory.
3.
Why do the critics criticize advertisers?
1. A.
  Because advertisers often brag.
2. B.
  Because critics think advertisement is a “waste of money”.
3. C.
  Because customers are encouraged to buy more than necessary.
4. D.
  Because customers pay more.
4.
Which of the following is Not True?
1. A.
  Advertisement makes contribution to our pockets and we may know everything.
2. B.
  We can buy what we want.
3. C.
  Good quality products don’t need to be advertised.
4. D.
  Advertisement makes our life colorful.
5.
The passage is_______________
1. A.
  Narration.
2. B.
  Description.
3. C.
  Criticism.
4. D.
  Argumentation.

I don't think there is anything wrong with your blood. The key to your problem is that long nap（打盹,小睡）after dinner. If you didn't sleep for hours during the early part of the evening, you would be more ready to sleep at bedtime. If you didn't nap after dinner, you would not want to stay up so late, and you would not feel the need to take a sleeping pill. The pill is still working in your system when you get up in the morning. This helps account for the fact that you feel tired all day. You should get out of the habit of sleeping during the evening. Right after your evening meal, engage in some sort of physical activity - a sport such as bowling, perhaps. Or get together with friends for an evening of cards and conversation. Then go to bed at your usual time or a little earlier, and you should be able to get a good nights rest without taking a pill.
　　If you can get into the habit of spending your evenings this way, I am sure you will feel less tired during the day. At first it may be hard for you to go to sleep without taking a pill. If so, get up and watch television or do some jobs around your house until you feel sleepy. If you fall asleep and then wake up a few hours later, get up but do not take a sleeping pill. Read a while or listen to the radio, and make yourself a few hours'sleep that night, you will feel better in the morning than you usually feel after taking a pill. The next night you will be ready to sleep at an earlier hour.
　　The most important thing is to avoid taking that nap right after dinner and avoid taking pills.
1. According to the writer, it is difficult for you to go to sleep because　　　　　.
　　A. you get the habit of staying up late B. you haven't taken sleeping pills
　　C. you sleep for hours after dinner D. you fail to do some exercises
2. Which of the following is NOT true if you want to get out of the habit of sleeping during the evening?
A. Go to bed earlier than usual. 　　　B. Talk with friends after dinner.
C. Stay with friends after dinner. 　　 D. Do some physical labor.
3. You feel tired all day probably because　　　　　.
A. you stay up too late 　　　B. you get up too early in the morning
C. you take sleeping pills 　　D. you wake up too frequently at night
4. Which of the following is true according to the passage
A. You mustn't take sleeping pills in order to get a good night's sleep.
B. You should stay up if you want to sleep effectively.
C. Food is necessary at night if you fail to go to sleep.
D. It is very important to get out of the habit of taking a nap after dinner.
5. We may infer that the author is most probably a　　　　　.
A. doctor　　　B. scientist 　　C. reporter　　 D. professor

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I don't think there is anything wrong with your blood. The key to your problem is that long nap（打盹,小睡）after dinner. If you didn't sleep for hours during the early part of the evening, you would be more ready to sleep at bedtime. If you didn't nap after dinner, you would not want to stay up so late, and you would not feel the need to take a sleeping pill. The pill is still working in your system when you get up in the morning. This helps account for the fact that you feel tired all day. You should get out of the habit of sleeping during the evening. Right after your evening meal, engage in some sort of physical activity - a sport such as bowling, perhaps. Or get together with friends for an evening of cards and conversation. Then go to bed at your usual time or a little earlier, and you should be able to get a good nights rest without taking a pill.

　　If you can get into the habit of spending your evenings this way, I am sure you will feel less tired during the day. At first it may be hard for you to go to sleep without taking a pill. If so, get up and watch television or do some jobs around your house until you feel sleepy. If you fall asleep and then wake up a few hours later, get up but do not take a sleeping pill. Read a while or listen to the radio, and make yourself a few hours'sleep that night, you will feel better in the morning than you usually feel after taking a pill. The next night you will be ready to sleep at an earlier hour.

　　The most important thing is to avoid taking that nap right after dinner and avoid taking pills.

1. According to the writer, it is difficult for you to go to sleep because　　　　　.

　　A. you get the habit of staying up late B. you haven't taken sleeping pills

　　C. you sleep for hours after dinner D. you fail to do some exercises

2. Which of the following is NOT true if you want to get out of the habit of sleeping during the evening?

A. Go to bed earlier than usual. 　　　B. Talk with friends after dinner.

C. Stay with friends after dinner. 　　 D. Do some physical labor.

3. You feel tired all day probably because　　　　　.

A. you stay up too late 　　　B. you get up too early in the morning

C. you take sleeping pills 　　D. you wake up too frequently at night

4. Which of the following is true according to the passage

A. You mustn't take sleeping pills in order to get a good night's sleep.

B. You should stay up if you want to sleep effectively.

C. Food is necessary at night if you fail to go to sleep.

D. It is very important to get out of the habit of taking a nap after dinner.

5. We may infer that the author is most probably a　　　　　.

A. doctor　　　B. scientist 　　C. reporter　　 D. professor