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B
I am a person who does not like to wait in line. However, I realize anger will get me nowhere. Considering this, I have decided to turn my frustration(沮丧) to productive ends. In short, I am constantly hunting around for what I call “waiting in line books”, especially those that are designed for being read in snippets(文摘), so there is no extended story line to lose track of. Another requirement is that they be small enough to slip neatly into my back pocket.
The other day I went to the supermarket and was surprised to see that the place was crowded with shoppers, but no worries. I parked my cart behind five others and pulled out my vocabulary builder. Within a few seconds I was totally absorbed, and rather than seething at the 15 minutes it took to advance to the cashier, I learned that nankeen is “a yellow cotton cloth”, or, in the plural, “trousers made of it”. The acquisition of new words led me into a place where I would otherwise not have enjoyed myself so much.
Once, at a yard sale, I found two small pocket books titled Sidelights on American History (copyright 1919). The seller approached as I looked through the pages. “You want them?”
“First I need to see if they fit,” I told him. He watched as I slipped Volume 1 into my back pocket. “Perfect. I’ll take them.”
10 minutes later, I was at the carwash, where the waiting line was six vehicles long. Thank goodness for my books! By the time my car was being soaped and power sprayed, I had learned about the Annapolis Convention, the early life of Aaron Bur.
The more the world demands that I wait, the more I learn from my waiting library. In fact, I have become so fond of my “waiting” books that my spirits actually rise when I see a long line I must stand in. It is most likely I would be regarded as a bookish, lonely soul. But little would they realize that I was enjoying the company of those “waiting” books. And just as Disraeli said, “Everything comes if a man will only wait”.
60. When buying a book the writer _____.
A. has his own rules B. prefers books of small size
C. chooses books by famous writers D. has no particular appetite
61. The truth behind the story is that the writer wants to tell us _____.
A. reading is not only important but also practical
B. one is expected to learn to adjust oneself rather than complain
C. reading is the best way to kill time
D. knowledge is power and wisdom is fortune
62. The underlined expression in paragraph 3 “seething at” probably means _____.
A. angry at B. delighted at C. surprised at D. excited at
63. The sentence in Paragraph 2 “there is no extended story line to lose track of” shows that _____.
A. what the writer reads is not difficult to understand
B. the writer likes to read interesting stories while waiting in line
C. the writer can stop wherever needed with no plot to leave out
D. the writer does not necessarily reach his understanding
【小题1】His dream was that the Olympic Games would make it possible for countries and people live p_____ side by side.
【小题2】Did you know the f_____ of the national table tennis competition? The result was very surprising.
【小题3】If we don’t fall in deep thought and are just satisfied with surface things, sooner or later we will find we haven’t gained anything because our first i_______ has blinded and misled us.
【小题4】Before our talk, I did not think very much about how an advertiser might be trying to t_______ customers into buying a product or a service.
【小题5】PSAs are often placed for free, and are i______ to educate people about health, safety, or any other issue which affects public welfare.
【小题6】Join me in wishing the Olympic movement a successful future to match its (光辉的)________ past .
【小题7】 One of the PSAs to teach us how to live healthy lives is ‘Smoking is ______ suicide(自杀) slowly’.
【小题8】Our new packaging will be colorful and ________ (引人注目).
【小题9】 It is ______(极其) important to know your audience so you can create the right message for the right people.
【小题10】 Fifteen years later the Qin Dynasty was _______ (推翻).
I've always dreamt of buying a big house, and now my dream has ____true.
A.become |
B.turned |
C.come |
D.changed |
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The British love to think of themselves as polite and everyone knows how fond they are of their “pleases"and “thank yous".Even the simplest business such as buying a train ticket requires__65 seven or eight of these.Another __66 of our good manners is the queue.New?comers to Britain could be forgiven for thinking that queuing rather than football was the__67 national sport.Finally,of course,motorists generally stop at crossings.But does all this mean that the British should consider themselves more polite than their European neighbours?I think not.
Take forms of address (称呼)for example.The average English person__68 he happens to work in a hotel or department store—would rather die than call a stranger “Sir" or“Madam".Yet in some European countries this is the most basic of common address.Our __69 “you" for everyone may appear more democratic,but it means that we are forced to seek out complicated ways to express __70 .I am all for returning to the use of “thee"and “thou"(Thee and thou are old?fashioned poetic words for“you");“you" would be__71 for strangers and professional relationships.
And of course,the English find touching and other shows of friendship truly terrifying.Have you noticed how the British __72 ever touch?Personlly, I find the Latin habit of shaking hands or a friendly kiss quite charming.Try kissing the average English person,and they will either take two steps backwards in horror;or,if their escape is__73 ,you will find your lips touching the back of their head.Now what could be__74 than that ?
65.A.at least B. at most C. less than D. not more than
66.A.signal B. scene C. sign D. sight
67.A.true B. original C. superior D. advanced
68.A.if B. whether C. when D. unless
69.A.universal B. unique C. regular D. normal
70.A.politeness B. gratitude C. democracy D. consideration
71.A.ordered B. reserved C. offered D. stocked
72.A.highly B. mostly C. hardly D. nearly
73.A.confirmed B. assured C. jammed D. blocked
74. A. better B. ruder C. more polite D. more frightening
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III 阅读(共两节,满分40分)
第一节 阅读理解(共15小题;每小题2分,满分30分)
阅读下列短文,从每题所给A、B、C和D项中,选出最佳选项,并在答题卡上将该项涂黑。
Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.
Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.
1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.
A. it can create a big demand for consumer goods
B. the mass market created by it leads to low prices
C. producers can introduce new products to consumers
D. it helps consumers discover new products
2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product because __________ .
A. many advertisements are too difficult for them to understand
B. they are afraid to be taken in by dishonest advertisements
C. mass advertising offers them a range of good and cheap products
D. they are confused by the quantity of advertisements promoting it
3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .
A. rational buying motives B. the consumer's commonsense
C. emotional buying motives D. the desire for a good product
4. The reason why companies spend enormous amounts of money on advertising is that ________ .
A. they believe people can be influenced to buy a certain produce
B. it takes a lot of advertising to convince people to buy a certain product
C. most consumers are not easily influenced by emotional appeals
D. advertising based on emotional appeals are very effective
5. The best title for this passage would be ________ .
A. Advertising can create demand B. The advantages of advertising
C. What effective advertising can do D. The role of advertising in selling products