摘要: Customers see so many ads every day that advertisers must work hard to get their message across. 消费者每天看到大量的广告,因此广告商必须使出浑身解数使消费者明白他们的意图. get-across- 通过,使-被理解 The bridge was destroyed, so we couldn’t get across. I spoke slowly, but . He found .(自己的中国式幽默很难被英国听众所理解)

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How did it make you feel when you learned that KFC’S Beijing restaurants pulled three more items from their menus last week? There were fears that the items may have contained the cancer-causing coloring Sudan I.Do you have any desire to take the food provider to court because it feeds you something dangerous?

 After all,the law supposedly gives people the right to fight for their rights.But some experts have said it might not be so wise to take the company directly to court.

 Qiu Baochang,a lawyer in Beijing,suggested that consumers not take the company directly to court. “In addition to the high costs,consumers’complaints are unlikely to win unless they can prove they have had the banned dye at KFC,”—Qiu explained.

 One problem for those wanting to take action against the fast food chain is that few customers ask for or keep receipts(收据).And,this must be the first step.

 If they can prove that their health has been damaged by KFC,they can cue(控告)the company.But that would be almost impossible to do so because the Sudan I damage is a long-term effect and is not immediately apparent.

A KFC spokesperson said on Monday that the company was confdent of being able to handle customers’complaints,“We will obey legal procedure if We raceive any complaints.”

1.Why did KFC’s Beijing restaurants pull three more items from their menus?

 A.Because the company was afraid to handle customers’complaints.

 B.Because coloring Sudan I may have been contained in those items.

 C.Because the KFC’s restaurants were accused ofselling poisonous food to the customers.

 D.Because these items were no longer popular with the customers.

2.The reason why experts suggested not taking the company directly to court is that       .

A.the costs will be high

B.consumers can’t prove food contained Sudan I 

C.consumers can’t prove the food at KFC damaged their health

D.all of the above

3.This passage most probably appears in       .

A.a notice.

B.a book on cooking.

C.a story book.

D.a newspaper.

4.What is the general ieda of the passage?

A.KFC’s Beijing restaurants pulled three items from their menus last week.

B.How the consumers dealt with the KFC problem.

C.How KFC handled the customers’s complaints.

D.Consumers never forget to ask for or keep receipts.

 

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How did it make you feel when you learned that KFC’S Beijing restaurants pulled three more items from their menus last week? There were fears that the items may have contained the cancer-causing coloring Sudan I.Do you have any desire to take the food provider to court because it feeds you something dangerous?
After all,the law supposedly gives people the right to fight for their rights.But some experts have said it might not be so wise to take the company directly to court.
Qiu Baochang,a lawyer in Beijing,suggested that consumers not take the company directly to court.“In addition to the high costs,consumers’complaints are unlikely to win unless they can prove they have had the banned dye at KFC,”—Qiu explained.
One problem for those wanting to take action against the fast food chain is that few customers ask for or keep receipts(收据).And,this must be the first step.
If they can prove that their health has been damaged by KFC,they can cue(控告)the company.But that would be almost impossible to do so because the Sudan I damage is a long-term effect and is not immediately apparent.
A KFC spokesperson said on Monday that the company was confdent of being able to handle customers’complaints,“We will obey legal procedure if We raceive any complaints.”
【小题1】Why did KFC’s Beijing restaurants pull three more items from their menus?

A.Because the company was afraid to handle customers’complaints.
B.Because coloring Sudan I may have been contained in those items.
C.Because the KFC’s restaurants were accused ofselling poisonous food to the customers.
D.Because these items were no longer popular with the customers.
【小题2】The reason why experts suggested not taking the company directly to court is that      .
A.the costs will be high
B.consumers can’t prove food contained Sudan I
C.consumers can’t prove the food at KFC damaged their health
D.all of the above
【小题3】This passage most probably appears in      .
A.a notice.
B.a book on cooking.
C.a story book.
D.a newspaper.
【小题4】What is the general ieda of the passage?
A.KFC’s Beijing restaurants pulled three items from their menus last week.
B.How the consumers dealt with the KFC problem.
C.How KFC handled the customers’s complaints.
D.Consumers never forget to ask for or keep receipts.

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阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。

  How did it make you feel when you learned that KFC’S Beijing restaurants pulled three more items from their menus last week? There were fears that the items may have contained the cancer-causing coloring Sudan I.Do you have any desire to take the food provider to court because it feeds you something dangerous?

  After all, the law supposedly gives people the right to fight for their rights.But some experts have said it might not be so wise to take the company directly to court.

  Qiu Baochang, a lawyer in Beijing, suggested that consumers not take the company directly to court.“In addition to the high costs, consumers’complaints are unlikely to win unless they can prove they have had the banned dye at KFC,”-Qiu explained.

  One problem for those wanting to take action against the fast food chain is that few customers ask for or keep receipts(收据).And, this must be the first step.

  If they can prove that their health has been damaged by KFC, they can cue(控告)the company.But that would be almost impossible to do so because the Sudan I damage is a long-term effect and is not immediately apparent.

  A KFC spokesperson said on Monday that the company was confdent of being able to handle customers’complaints, “We will obey legal procedure if We raceive any complaints.”

(1)

Why did KFC's Beijing restaurants pull three more items from their menus?

[  ]

A.

Because the company was afraid to handle customers’complaints.

B.

Because coloring Sudan I may have been contained in those items.

C.

Because the KFC's restaurants were accused ofselling poisonous food to the customers.

D.

Because these items were no longer popular with the customers.

(2)

The reason why experts suggested not taking the company directly to court is that ________.

[  ]

A.

the costs will be high

B.

consumers can't prove food contained Sudan I

C.

consumers can't prove the food at KFC damaged their health

D.

all of the above

(3)

This passage most probably appears in ________.

[  ]

A.

a notice.

B.

a book on cooking.

C.

a story book.

D.

a newspaper.

(4)

What is the general ieda of the passage?

[  ]

A.

KFC's Beijing restaurants pulled three items from their menus last week.

B.

How the consumers dealt with the KFC problem.

C.

How KFC handled the customers's complaints.

D.

Consumers never forget to ask for or keep receipts.

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You’re out to dinner. The food is delicious and the service is fine. You decide to leave a big fat tip. Why? The answer may not be as simple as you think.

Tipping, psychologists have found, is not just about service. Instead, studies have shown that tipping can be affected by psychological reactions to a series of different factors from the waiter’s choice of words to how they carry themselves while taking orders to the bill’s total.

“Studies before have shown that mimicry (模仿) brings into positive feelings for the mimicker,” wrote Rick van Baaren, a social psychology professor. “These studies show that people who are being mimicked become more generous toward the person who mimics them.”

So Rick van Baren divided 59 waiters into two groups. He requested that half serve with a phrase such as, “Coming up!” Those in the other half were instructed to repeat the orders and preferences back to the customers. Rick van Baaren then compared their take-home(实得收入). The results were clear---it pays to mimic your customer. The copycat waiters earned almost double the amount of tips to the other group.

Leonard Green and Joel Myerson, psychologists at Washington University in St. Louis, found the generosity of a tipper may be limited by his bill. After research on the 1,000 tips left for waiters, cab drivers, hair stylists, they found tip percentages in these three areas dropped as customers’ bills went up.

“That’s also a point of tipping,” Green says. “You have to give a little extra to the cab driver for being there to pick you up and something to the waiter for being there to serve you. If they weren’t there you’d never get any service. So part of the idea of a tip is for just being there.”

1.According to the passage, a customer gives the cab driver a tip for ____.

A. driver’s politeness   B. being there    C. driver’s attitudes   D. driver’s mimicry

2.According to the passage, which of the following will be likely to show the right change of the tip percentages for the three areas researched?

3.According to the passage, we know the writer seems to _________.

A. oppose Mr. Green’s idea about tipping

B. support the opinions of Mr. Green and Rick van Baaren about tipping

C. give his generous tip to the waiters very often

D. think part of Mr. Green’s explanation is reasonable

 

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 Read the following passage. Answer the questions according to the information given in the passage.

Bicycle rental companies in Beijing are going broken, because nobody wants to hire their services. Major rental operators have invested about 100 million yuan ($14.7 million) in almost 20,000 bicycles but are now struggling to survive.

A spokesman from the Bird of Freedom Bicycle Rental said the company had already sold most of the 400 bicycles.“This is a difficult business, especially when it is cold.The cold weather almost killed the business.” he said.

Bigger rental companies are also facing challenges.Beijing Bicycle Rental Co. Ltd. which owns 8,000 bicycles, has invested more than 30 million yuan over the past year.Wang Yong, chairman of the group, said his company had not made a profit since it began in 2005.

Almost all bicycle rental companies in Beijing require deposits of 300 to 400 yuan and then customers need to pay 10 yuan or more per hour.“I don't want to pay 400 yuan to rent a bike.It's too dear,” said Zhang Yu, a student in Communication University of China, who does not own a bike and often takes motorized rickshaws.“If renting for one day will cost 20 yuan and I rent a bike for five days, I can use the money to buy a new one.”

Although facing economic ruin, some enterprises are still hoping that conditions will improve.

IbikeMedia, one of the biggest bicycle rental companies in China, also invested tens of millions yuan in Beijing and has more than 10,000 bicycles.Li Weiwei, general manager of IbikeMedia Beijing, said his company has a policy of no deposit and no payment.He said the company tried to put advertisements on the bicycles and in this way, they could make profits.But they had not made a profit yet because of its small scale.However, customers must pay 20 yuan per card and also show proof of good personal credit.

In early July, the Beijing municipal government announced plans to develop a 50,000­bicycle rental operation across the city.“The bigger network we have, the more citizens will rent bikes,” Li said.“This will make rental easier to citizens and we strongly need help from the government.”

1.In which season is the bicycle rental business the most difficult in Beijing? (No more than 2 words)

_____________________________________________________________

2.List the reasons why Zhang Yu is not willing to rent a bike.(No more than 6 words)

____________________________________________________________

3.How can IbikeMedia possibly make a profit according to Li Weiwei? (No more than 6 words)

_____________________________________________________________

4.What is the main idea of the passage ?(No more than 10 words)

______________________________________________________________

 

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