“ Just sign here, sir,” the deliveryman said as he handed Oscar Reyna a packet.

The package consisted of a long, narrow box 　36 wrapped in brown paper. 　37 the box, Oscar saw an umbrella inside—a very old one with a beautifully carved wooden handle. 　38 he had not seen it in more than 20 years, he recognized it 　39 .

Oscar was 16 when he first saw the 　40 umbrella. He had gone to a concert with his grandparents. As they were leaving, he noticed an umbrella on an empty seat. Impressed by its 　41 Oscar felt a strong desire to find its 　42 .

Oscar 　43 the manager to look in the record of advance ticket sales. Just as he thought, a man matched the seat 　44 Oscar had found the umbrella. The name was Mrs. Katie O’Brien.

Oscar talked his grandparents into going by Mrs. O’Brien 　45 on their way home. He rang the bell, the door opened, and an elderly woman appeared. “May I 　46 you?” she asked.

“I’d like to return it if it’s yours,” Oscar said, 　47 the umbrella as if presenting a 　48 that had long been wished for.

“ Why, yes ! It’s mine,” replied Mrs. O’Brien with a 　49 smile and shining eyes. “It was given to me by my father years ago. Thank you so much for returning it. May I offer you a reward for your 　50 ?

“No, ma’ma, ”he said , “My grandmother says that a good deed is its own reward.”

“Well, that’s 　51 what my father used to say. What is your name, young man?”

Years later Oscar was staring at the finely carved handle of the umbrella as he remembered Mrs. O’ Brien. It was in perfect condition, considering how 　52 it was. Why had it arrived here today?

As if 　53 , a note fell from the paper. It read：Mrs. O’Brien wanted you to 　54 this umbrella as a present for a kind, 　55 gesture long ago.

36．A．strictly　　　　　　　　　 B．carefully　　　　　　　　 C．roughly　　　　　　　　　 D．casually

37．A．Opening　　　　　　　　 B．Seizing　　　　　　　　　 C．Observing　　　　　　　 D．Searching

38．A．After　　　　　　　　　　 B．When　　　　　　　　　　 C．Since　　　　　　　　　　 D．Although

39．A．clearly　　　　　　　　　 B．fully　　　　　　　　　　　 C．immediately　　　　　　 D．suddenly

40．A．average　　　　　　　　　 B．unusual　　　　　　　　　 C．plain　　　　　　　　　　　 D．typical

41．A．beauty　　　　　　　　　 B．shape　　　　　　　　　　 C．origin　　　　　　　　　　 D．history

42．A．designer　　　　　　　　 B．seller　　　　　　　　　　 C．user　　　　　　　　　　　 D．owner

43．A．convinced　　　　　　　 B．forced　　　　　　　　　 C．encouraged　　　　　　 D．advised

44．A．until　　　　　　　　　　　 B．before　　　　　　　　　　 C．which　　　　　　　　　　 D．where

45．A．family　　　　　　　　　　 B．theatre　　　　　　　　　 C．house D．neighborhood

46．A．invite　　　　　　　　　　 B．help　　　　　　　　　　　 C．bother　　　　　　　　　 D．know

47．A．putting up　　　　　　　 B．turning out　　　　　　 C．picking up D．holding out

48．A．chance　　　　　　　　　 B．fact　　　　　　　　　　　 C．gift　　　　　　　　　　　　 D．result

49．A．wide　　　　　　　　　　　 B．confident　　　　　　　 C．proud　　　　　　　　　　 D．shy

50．A．patience　　　　　　　　 B．kindness　　　　　　　　 C．courage D．determination

51．A．obviously　　　　　　　 B．naturally　　　　　　　　 C．exactly　　　　　　　　　 D．probably

52．A．old　　　　　　　　　　　　 B．rare　　　　　　　　　　　 C．precious　　　　　　　　 D．nice

53．A．in contrast　　　　　　　　　　 B．in return　　　　　　　　 C．in exchange D．in answer

54．A．possess　　　　　　　　 B．accept　　　　　　　　　 C．carry　　　　　　　　　　 D．value

55．A．attractive　　　　　　　 B．significant　　　　　　　 C．unselfish D．sympathetic

Big Brothers Big Sisters is based on the simplicity and power of friendship．It is a program which provides friendship and fun by matching vulnerable young people (ages 7-17) with a volunteer(志愿者) adult who can be both a role model and a supportive friend.

　 Volunteer tutors come from all walks of life—married, single, with or without children. Big Brothers and Big Sisters are not replacement（代替者）parents or social workers. They are tutors: someone to trust, to have fun with, to talk and go to when needed.

A Big Sister and Little Sister will generally spend between one and four hours together three or four times each month for at least twelve months. They enjoy simple activities such as a picnic at a park, cooking, playing sport or going to a football match. These activities improve the friendship and help the young person develop positive self-respect, confidence and life direction.

Big Brothers Big Sisters organizations exist throughout the world. It is the large and most well-known provider of tutor services internationally and has been operating for 25 years.

Emily and Sarah have been matched since 2008. Emily is a 10-year-old girl who has experienced some difficulties being accepted by her schoolmates at school. “ I was pretty sure there was something wrong with me.”

Emily’s mum came across Big Brothers Big Sisters and thought it would be helpful to Emily by “providing different feedback (反馈) about herself other than just depending on schoolmates to value her self-worth.

Sarah wanted to take part in a volunteer program. “I googled it and found out how to be a part of it. I thought it would be fun for me to take part in making time to do something because sometimes it is all work and no play.”

Big Brothers Big Sisters has been helpful and enjoyable to both Emily and Sarah. They love and look forward to their time together and the partnership has certainly helped Emily be more comfortable in being the wonderful, happy and unusually good girl she is!

66．What is the aim of Big Brothers Big Sisters?

A．To offer students public services．

　　　 B．To help students improve their grades．

　　　 C．To organize sport activities for young people．

　　　 D．To provide partnership and fun for young people．

67．A volunteer is usually expected to work within a year for at least______．

　　　 A．24 hours　 B．36 hours　 C．48 hours　 　 D．72 hours

68．According to Emily’s mother, this program may provide Emily with______．

　　　 A．advice from her teachers B．a new way to value herself

　　　 C．a new way to value her schoolmates　　 D．more thoughts from her schoolmates

69．Why did Sarah want to join in the program?

　　　 A．She used to be a volunteer. B．She needed a part-time job.

C. She felt a bit bored with her life. D. She wanted to get a difficult but interesting job.

70．According to the passage, the underlined phrase “vulnerable young people”in the first paragraph are probably those who are _________.

　　　 A．popular at school　 　　 B．rather in good health

　　　 C．easily hurt in feeling　 D．sure about their own ability to do things

Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.

This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ‘need’ for difference” ( Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.