You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

“I can’t believe it —a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”

They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.

   Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover（暗中影响的） marketing．Companies from Ford to Nike are starting to use it.

   Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation----consumers between the age of 18 and 34．It is a golden group．They have a lot of money to spend, but they don't trust ads.

   So advertising agencies hire young actors to "perform" in bars and other places where young adults go．Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing."

   However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don' t know when a conversation you overhear is just a performance.

1.The two attractive young women were talking so that they could ________.

    A．get the sweater at a lower price      B．be heard by people around

    C．be admired by other shoppers                D．decide on buying the sweater

2.Lorenzo Bertolla is __________．

    A．a very popular male singer             B．an advertising agency

    C．a clothing company in Rome            D．the brand name of a sweater

3.Which of the following can be inferred from the passage? 

    A．The two girls are in fact employed by the Lorenzo Bertolla Company.

    B．The MTV generation tend to be more easily influenced by ads.

    C．Traditional advertising is becoming less effective because it's too direct.

    D．Undercover marketing will surely be banned soon by the government.

4.Which of the following would be the best title for the text?

    A．Two Attractive Shoppers          B．Lorenzo Bertolla Sweaters

    C．Ways of Advertising               D．Undercover Marketing

A long time ago, before there was any money (coins or paper money), people got the things that they needed by trading or exchanging. Salt was one of the first items used to exchange for other items. Later, some of the common things that were used for exchanging were tea leaves, shells, feathers, animal teeth, tobacco, and blankets. Around 3000 BC, barley, a type of grain, was used for exchanging.
The world’s first metal money was developed by the Sumerians who melted silver into small bars all weighing the same. This was around 1000 BC. About three hundred years later, people started using coins as official money.
Around 640 BC, people in the ancient kingdom of Lydia ( which was in Turkey) created special coins of exact with and purity (纯度). They were made of gold and silver and were stamped with a lion’s head.
Later, other empires such as Greece, Persia, and Rome adopted the concept of coins and started developing their own in many different shapes and different metals.
Around the year 1000, the Chinese started using paper money. The Chinese were the first to use paper money. The Europeans discovered this thanks to Marco Polo who went to China in 1295. the Chinese had different values for the paper notes which were made by the Chinese government.
Around 1661, Sweden became the first European country to make paper money. Until 1850, the Spanish dollar was the coin most widely used throughout the world.
【小题1】What is the best title for this passage?

阅读下面短文，根据所读内容在表格中的空白处填入恰当的单词。注意：每个空格只填一个单词。
You may admire both the romantic love story and the mysterious city of Rome in the movie Roman Holiday. If you are planning to visit Rome, here are some cultural dos and don’ts you should know.
Coffee Etiquette: Italian breakfast consists of pastry and a cup of Cappuccino or shot of espresso. Cappuccino is generally a morning drink and is not drunk after noon by real Italians. A post-dinner espresso, however, is a common practice.
Dinner Rules: Guests are expected to arrive for dinner reservations at least fifteen minutes late. In many restaurants, printed menus are for tourists. Regular patrons know to ask for the daily specials, which typically feature the freshest ingredients. Bread, is rarely together with butter or olive oil.
Drink the Water: Rome has plenty of public water fountains, and real Romans and their dogs always drink directly from them. Many people also refill their water bottle from these fountains.
Mind the Traffic: Unless there's a traffic light, or you are in a crosswalk, don't expect cars  to stop for you. Though crosswalks go first, in a car – crazy city, still you’d better keep cautious and walk cautiously.
Money: Always have some euros with you. Most major hotels, restaurants, and shops take credit cards, but many smaller operations either will either be unwilling to accept them for smaller purchases or do not accept credit cards at all. ATMs are available around the city and at the airports.
About Soccer: Most Italian men are passionate about their soccer. Arm yourself with some knowledge of Italy's soccer scene, and you will find ready conversation partners almost everywhere.
The Romans: The people here love to share their thoughts, opinions and emotions. They are creative, passionate, playful, occasionally rude or vain but always entertaining, and almost always good – humored.

February has long been a month of romance. With the sweet smell of roses in the air, romantic films hit cinemas and love stories fill newspapers and magazines.

On the 14th day, it is a custom for a boy to take his girlfriend out to dinner, buy her flowers and chocolates, write poems, sing to her or even spell out her name with rose petals! This is what you see on Valentine’s Day, a day named after Valentine who was a priest in the third century Rome. When the emperor (皇帝) decided that single men could become better soldiers than those with wives, he didn’t allow marriage.

But Valentine continued to perform marriage ceremonies for young lovers in secret. When his actions were discovered, the emperor sentenced him to death. While in prison, it is said that Valentine fell in love with the daughter of his prison guard. Before his death, he wrote her a letter, which he signed “From your Valentine”, an expression that is still in use today. Valentine died for what he believed in and so he was made a Saint (圣徒), as well as becoming one of history’s most romantic characters.

Nowadays, Valentine’s Day is also popular among Chinese young people. Some students are planning to make Valentine’s cards for parents, teachers and friends. Others want to hold parties at which they will exchange small gifts and eat heart-shaped cakes. The idea is to have fun and encourage people to share in the spirit of St. Valentine.

1.Why did the emperor in Rome not allow marriage in his country?

A．Because there were few women in his country at that time.

B．Because he thought men without wives could be better soldiers.

C．Because there wasn’t enough food for so many people.

D．Because he wanted to control the birth rate.

2. Valentine was put into prison because ______.

A．he killed one of the soldiers               B．he stole a lot of food

C．he didn’t obey the emperor’s order      D．he didn’t want to be a soldier

3.The last paragraph mainly tells us ______.

A．students in China send cards to their teachers

B．it is a good idea to celebrate Valentine’s Day in China

C．it is interesting to celebrate Valentine’s Day in China

D．Valentine’s Day is also popular in China now

4.The best title for this passage should be ______.

A．Valentine’s Day                        B．A Brave Priest

C．Valentine’s Day in China                 D．A Romantic Man

If you’re planning on traveling, there are a few simple rules about how to make life easier both before and after your journey.
First of all, always check and double-check departure (起程) time. It is amazing how few people really do this carefully. Once I arrived at the airport a few minutes after ten. My secretary had got the ticket for me and I thought she had said that the plane left at 10:50. When I arrived at the airport, the clerk at the departure desk told me that my flight was closed. Therefore, I had to wait three hours for the next one and missed an important meeting.
The second rule is to remember that even in this age of credit cards, it is still important to have at least a little of the local currency(货币) with you when you arrive in a country. This can be necessary if you are flying to a place few tourists normally visit. A few years ago I was sent to Tulsa, Oklahoma. I flew there from London via(经由)Dallas, with very little time to change planes in between. I arrived there at midnight and the bank at the airport was closed. The only way to get to my hotel was by taxi and because I had no dollars, I offered to pay in pounds instead.
“Listen! I only take real money!” the driver said angrily. Luckily I was able to borrow a few dollars from a clerk at the hotel, but it was embarrassing (令人难堪的).
The third and last rule is to find out as much as you can about the weather at your destination before you leave. I feel sorry for some of my workmates who travel in heavy suit and raincoats in May, when it is still fairly cool in London or Manchester, to places like Athens, Rome or Madrid, where it is already beginning to get quite warm during the day.
【小题1】According to the passage, it’s obvious that______

A．the author gave him false money

B．the author did not give him the local currency

C．the author did not give him money

D．the author had no enough change

A．The author tells people to choose warm places as their travel destinations.

B．You don’t have to take credit cards when traveling.

C．You should know more about the weather of the place you’ll visit.

D．You should take enough change when you travel to other countries.

A．A few simple rules about how to make life easier both before and after your journey.

B．Always check and double-check departure time.

C．It is important to have the local currency with you when you arrive in a country.

D．To find out as much as you can about the weather at your destination before you leave.