摘要: Things are known when they unite with the oxygen of the air. A. burning B. to burn C. burn D. being burning

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Most people give little thought to the pens they write with, especially since the printers in modern homes and offices mean that very  1. things are hand written. All too often, people buy a pen based only on  2., and wonder why they are not satisfied  3. they begin to use it. However, buying a pen that you’ll enjoy is not  4. if you keep the following in mind.

First of all, a pen should fit comfortably in your hand and be  5.  to use. The thickness of the pen is the most important characteristic  6. comfort. Having a small hand and thick fingers, you may be comfortable with a thin pen. If you have a  7. hand and thicker fingers, you may  8. a fatter pen. The length of a pen can 9. influence comfort. A pen that is too  10. can easily feel top-heavy and unstable.

Then, the writing point of the pen should  11. the ink to flow evenly(均匀地)while the pen remains in touch with the paper.  12. will make it possible for you to create a  13. line of writing. The point should also be sensitive enough to  14. ink from running when the pen is lifted. A point that does not block the    15.   may leave drops of ink,  16. you pick the pen up and put it down again.

 17., the pen should make a thick, dark line. Fine-line pens may  18. bad handwriting, but fine lines do not command  19. next to printed text, as,  20. , a signature on a printed letter. A broader line, on the other hand, gives an impression of confidence and authority(权威).

21.               A.many          B.pleasant        C.few  D.important

 

22.               A.reason         B.looks          C.value D.advantages

 

23.               A.once          B.if             C.because   D.though

 

24.               A.convenient      B.difficult         C.practical   D.strange

 

25.               A.heavy          B.easy           C.hard  D.safe

 

26.               A.determining     B.finding         C.taking D.seeking

 

27.               A.stronger        B.weaker         C.smaller    D.larger

 

28.               A.order          B.prepare        C.prefer D.demand

 

29.               A.hardly         B.also           C.never D.still

 

30.               A.light           B.soft            C.long  D.thick

 

31.               A.allow          B.change         C.reduce    D.press

 

32.               A.They           B.One           C.Some D.This

 

33.               A.thin           B.rough          C.smooth    D.black

 

34.               A.prevent        B.free           C.protect    D.remove

 

35.               A.way           B.sight           C.stream    D.flow

 

36.               A.so             B.as             C.and   D.yet

 

37.               A.Meanwhile      B.Generally       C.Afterwards D.Finally

 

38.               A.show up        B.differ from      C.make up for    D.break down

 

39.               A.attention       B.support        C.respect   D.admission

 

40.               A.at most         B.for example     C.in brief    D.on purpose

 

 

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You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer?

Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the  regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions(部分). That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal.

In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology(心理) are huge. Instead of offering direct discounts, shops offer larger sizes or free samples.

According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that  aren't strictly quantitative.

There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation. zxxk

Another trap we often fall to Is that we are not really sure what things are worth. And so we use clues(暗示) to tell us what we ought to pay for them. US economist Dan Ariely has done an experiment to prove this. According to the Atlantic, Ariely pretended he was giving a lecture on poetry. He told one group of students that the tickets cost money and another group that they would be paid to attend. Then he informed both groups that thelecture was free. The first group was anxious to attend, believing they were getting something of value for free. The second group mostly declined, believing they were being forced to volunteer for the same event without reward.

What's a lecture on poetry by an economist worth? The students had no idea. That's  the point. Do we really know what a shirt is worth ? What about a cup of coffee? What's the worth of a life insurance.policy? Who knows? Most of us don't. As a result, our shopping  brain uses only what is knowable:  visual(祝觉的) clues, invited emotions, comparisons, and  a sense of bargain. We are not stupid. We are just easily influenced.

1.The first paragraph of the passage is intended to      

A.ask a question                          B.introduce a topic

C.give some examples                     D.describe a phenomenon

2.The writer takes the math for example in Paragraph 2 to show      .          _.

A.consumers usually fall into marketing traps

B.consumers' expectation is difficult to predict

C.consumers' purchasing power is always changing

D.consumers rely on their own judgment when shopping

3.What consumer psychology is mentioned in the passage?

A.The first number has little influence on which item should be bought.

B.Consumers never use visual clues to decide how much should be paid.

C.Getting something extra for free is better than getting the same for less.

D.Consumers never rely on parts of the brains that aren't strictly quantitative.

4.According to the passage, shops use the following tricks to make more profits EXCEPT         .  

A.showing price differences                 B.offering larger sizes

C.providing free samples                   D.giving direct discounts

5.What can we know from US economist Dan Ariely's experiment?

A.Ariely's free lecture enjoyed popularity among students.

B.The students actually didn't know what the lecture was worth.

C.The second group was willing to be volunteers without reward.

D.The first group was eager to find out the value of Ariely's lecture.

 

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