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第Ⅱ卷（非选择题，三部分，共35分）
第四部分 任务型阅读（共10小题；每小题1分，满分10分）?
请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入最恰当的单词。
注意：请将答案写在答题卡上相应题号的横线上。每个空格只填1个单词。
Living in a foreign country is fun but it isn’t always easy. There are many differences between cultures and although some of these differences are unimportant, some can cause a lot of embarrassment. In addition to the obvious language problems of living in a foreign country, I certainly experienced culture shock when I was living in Paris. I know I’m not the only one so I spoke to a few foreign friends about how they experienced culture shock in China.
Aubin arrived two months ago from Europe to take part in a language programme in Shanghai. Before he left, he was actually taught the differences between European and Chinese Cultures, including everything from table manners to classroom behavior. However, some things have still taken him by surprise. For example, he couldn’t understand why waiters did not want to accept the tips he gave them after meals in restaurants. He said that in Europe waiters got angry if you didn’t leave them a tip! I had to explain to him that people don’t usually tip in China and that this comes from the Confucian idea that one must avoid accepting any undue income.
Another friend, Julia, came to Guangzhou from London to teach at a language school. After a month, she told me that she was really let down by her students. I asked her why and she told me that they were so quiet that she was the only person talking in class and it felt like the children were being respectful but she said it would be more respectful if they answered her questions. I think we should be proud of the Chinese tradition that stresses politeness but I do think Julia has a good point.
And it is not only the West and the East that have cultural differences. Even Korea and China, two countries that are very close to each other, have differences too. “I thought Chinese and Korean people were the same,” said my friend Ji-Hyun in perfect Chinese, “but I was wrong . In ancient times the Chinese used to take their shoes off. They don’t do that any more, but Korean people still do! I keep getting that wrong even though I’ve been here for five years!”
Luckily, whether we take our shoes off or not, or leave unnecessary tips, the world still runs perfectly. In my opinion, cultural differences should simply be seen as a way of making life interesting. Imagine how boring it would be if we all did everything exactly the same way! Learning to understand and respect differences is, after all, what life is all about.
| Title | Living with Differences |
| Theme | One problem of living abroad is to experience cultural 71 . |
| Experiences and reasons | Waiters 72 to accept tips under the 73 of the Confucian idea. |
| Students are 74 in class because they are 75 to teachers. | |
| Chinese don’t 76 their shoes as they 77 to. | |
| Right 78 to cultural differences | Learn to understand and 79 them. |
| 80 of them as fun in life. |
请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填一个单词。请将答案写在答题纸上相应的横线上。
Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.
This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “A need is not a need for a particular object as much as it is a ‘need’ for difference” (Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.
More Attention to the Image of Product
| Main comparisons | Contexts |
| Different aspects 1 about by people when they are shopping. | In the past, people think more about the 2 of the goods. |
| People today are more easily 3 by the 4 of product and the buying atmosphere. | |
| Different 5 to promote sales | Traditionally, producers may focus more on the functional utilities of goods. |
| Nowadays, product image should be 6 and there should be more effective 7 with customers. | |
| More details worth noticing | |
| The 8 for image-centered behavior | Influenced by computer games and Hollywood movies, people’s 9 is virtualized. |
| 10 are given to prove the importance of image | Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas |
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完形填空：阅读下面短文，从每小题所给的四个选项中，选出一个最佳答案。
For many Americans, Internet access is not just a workplace distraction but a key part of their jobs． About 37 percent of all full-time 1 in America now 2 Internet access at their jobs． They're using 3 primarily for work related research and e-mail, 4 a recent report by the Pew Internet and American Life Project, 5 ten years ago the Internet was 6 in the work-place, while now it has mushroomed to be a significant 7 ．
A poll (民意测验) of workers 8 that about．two thirds of those with access to Web on the job 9 at least once a day． Nearly three-quarters of workers with access said the Internet has- 10 their ability to do jobs．
What's more, most workers 11 specific tasks when they're on Web． More than half of those surveyed said they 12 an hour or less online in a given day． About half of the workers surf for 13 on any given day, usually playing games, checking sports scores or 14 products．
A third of these 15 workers are older than 45, a group that accounts for just 14 percent of the Internet's total 16 ． And 31 percent of workers with 17 have college degrees, and they tend to have 18 overall experience on the Web than the 19 population． About four 20 ten such workers say they have been online for three or more years．
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阅读下列短文，从所给的四个选项中，选出最佳答案。
"When I was a boy, my father, a baker (面包师) introduced me to the wonders of song," Tenor (男高音) superstar (超级歌星) Luciano Pavarotti (卢西亚诺·帕瓦罗蒂) says. "He urged me to work very hard to develop my voice. Arrigo Pola, a professional (专业的) tenor in my hometown of Modena, Italy, took me as a pupil. I was also at a teachers' college at that time. On graduating, I asked my father, 'Shall I be a teacher or a singer?' "
"'Luciano,' my father replied, 'if you try to sit on two chairs, you will fall between them. For life, you must choose one chair.' "
"I chose one. It took seven years of study and frustration (挫折) before I made my first professional appearance (正式登台演出) . It took another seven years to reach the Metropolitan Opera (意大利大都会 歌剧院). And now I think whether it's laying bricks (干砌砖工), writing a book—whatever we choose—we should give ourselves to it. Commitment (献身精神), that's the key. Choose one chair."
(1) Who was the famous Italian tenor superstar's first teacher
in the wonders of song?
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A. Arrigo Pola. B. His father. C. Mondena. D. None of the above.
(2) The tenor superstar ______ to improve his voice before
he was Arrigo Pola's pupil.
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A. practiced a little
B. studied in a college
C. did a lot
D. took 14 years of hard work
(3) The tenor superstar's father wanted him ________.
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A. not to fall when he chose chairs to sit on
B. not to be a teacher
C. to be a singer and a teacher
D. to devote himself to only one cause (事业)
(4) In this article, Luciano Pavarotti tries to tell us that_______.
[ ]
A. it is not easy for him to be a tenor superstar
B. it takes a long walk to make a hero
C. it took him 14 years to be a successful tenor
D. None of the above is what he tries to tell us.
(5) From this article, you have learned that _________.
[ ]
A. the key to success is to choose only one chair
B. the key to success is to choose only one job and devote yourself to it
C. no matter what kind of work you choose to do, you can get some success if you don't work hard
D. success won't belong to you if you work hard enough
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