网址:http://m.1010jiajiao.com/timu3_id_3147480[举报]
阅读理解
For nearly half a century, Mary Lasker, who died last week at 93, was America's leading crusader (社会活动参与者) against cancer. Yet much of the money she used to fight the disease came from a product which is now considered as a cancer cause—the cigarette.
Her fortune first took shape in 1992 when advertising genius Albert Lasker was trying to raise American Tobacco Co. sales.“Get women to smoke”, a friend suggested,“and you'll double your market.”Lakser hired actresses and opera singers to support Lasker Strikes. For women worried about extra pounds, he coined the word,“Reach for a Lucky instead of a Sweet.”Lucky Strike sales increased 312 percent in a year.
By the time he met Mary Woodard in 1939, Lasker was one of America's richest men, thanks to Luckier and ads that brought in orange juice, facial tissue and sanitary napkins.“What do you want most out of life?”he asked her. She replied,“To help to develop the research in cancer, tuberculosis (结核病) and the major diseases.”They got married, and in 1942 she persuaded him to retire and devote his time and money to philanthropy (慈善业), especially medical research, which then had little private funding (利息) and almost not any support from the government.
Albert's 1952 cancer death left Mary with one goal: a cancer cure. She sold off several painting—Matisses, Renoirs and Van Goghs—and gave the money to researchers. For ten years, she managed to persuade to give a high position to the National Institutes of Health. Result: NIT's funding rises quickly from $ 2.4 million in 1954 to nearly $ 11 billion in 1994. Richard Nixon, moved and encouraged by Lasker, declared a $ 100 million“War on cancer”and promised a cancer vaccine (疫苗) by 1976. That proved a different goal, but research has scored advances against several cancers. And Mary Lasker's advice remains a laboratory watchword:“If there are no leads, let us make them.”
1.The words“Reach for a Lucky instead of a Sweet”were coined by Albert Lasker for the purpose of ________.
[ ]
A.tempting(劝诱)women to smoke so as to lose weight
B.persuading women not to eat sweets
C.telling women to smoke Lucky Strikes only
D.advertising Lucky Strikes
2.Albert gained his fortune by ________.
[ ]
A.selling orange juice
B.producing facial tissue and napkins
C.running tobacco businesses
D.none of the above
3.The money Mary used to fight cancer was from ________.
[ ]
A.The Lucky Strikes Co.
B.the government
C.her husband
D.her parents
4.Mary Lasker died ________.
[ ]
A.of cancer
B.from poverty
C.of T. B.
D.not mentioned in the passage
查看习题详情和答案>>When Ed first phoned and we play a racquetball game, I laughed quietly, figuring on an easy victory.
A.declared B.mentioned C.persuaded D.suggested
查看习题详情和答案>>
easy victory.
B. mentioned
C. persuaded
D. suggested