Junk food advertising is “monopolising(垄断)” the Internet as television advertising comes under examination. Among 315 children’s websites, ads for soft drink, ice-cream, fast food and sugar are more than those for healthy foods by two to one.

Researchers looked at every food reference on 119 websites of companies active in advertising food and drink to children. They found that food references—anything from a picture or an article to an ad or a game—appeared on 44 per cent of popular children’s websites. Two-thirds of these were for unhealthy foods. Unhealthy products were three times more likely to be branded.

Many of the techniques used on food product websites for companies that included Cadbury, Nestle and Kellogg strengthen the food brand and make children spend more time seeing the product. More children spend more time on the Internet which captures and maintains children’s attention. It makes the Internet a powerful marketing medium.

Researchers found that 29 per cent of sites used advergames—in which the branded product is integrated (融入)into a computer game.The number of games per site varied. The Wrigley’s Candystand website contained 67   games. Those sites aiming at younger children and adults had a higher rate of advergames than those for preschool-age children, as did those sugary drinks , ice-cream and chocolate.

Kathy Chapman, the senior nutritionist at the Cancer Council, said, “The marketing is becoming a lot more complex. It used to be a couple of things; now it’s a whole range. The companies use different kinds of ways to promote their products and make them known. There’s a lot more things going on.”

68. According to the passage, television advertising about junk food      .

A. is more popular than the Internet advertising

B. is becoming more and more varied

C. is being controlled at present

D. will be replaced by the Internet advertising

69. Why does the Internet become the favorite place for junk food advertising?

A. The Internet is becoming more popular with children than the other medium

B. The children believe in the advertisements on the Internet.

C. The techniques make junk food more attractive.

D. The number of children watching TV has dropped a lot.

70. What can we know about the advergames?

A. They are new websites to advertise junk food.

B. Most of the children’s websites have advergames.

C. They are popular advertisements for children.

D. Children can get the junk food advertisements through advergames.

71. What does the passage mainly talking about?

A. Junk food ads finding web home     B. Junk food ads forbidden on TV

C. Junk food market expanding    D. Junk food harming children

C
For a girl who's interested in fashion, what would be the dream job for success? Being a model? Probably no—?that's for a pencil thin who doesn't eat．One answer is, fashion stylist （时装造型师）．
As more brands open stores in China to enlarge their reach, the increase in outdoor advertising might light a stylist spark in a girl' s heart．Fashion magazine offices are crowded with applicants, and fashionable brand HR managers get thousands of resumes （简历） of people looking for a stylist position．
"It looked too high before, but now I find it more approachable," said Xue Rui, 22, a Fudan University Chinese literature grad who works as an assistant stylist at Hermes in Shanghai．"There is no certain rule in dressing up models, and you can try every way with your own taste to make them pretty and attractive．"
The attractiveness of this line of work is not only in the elegant clothes．And it's not like it used to be．Now it's a well-paid and promising career．
"A stylist at a fashion magazine can have some special rights．You have a chance to contact （联系） famous persons and dress them up in a style you like," said Cheng Hong, chief editor of the Chinese version of L' officiel Hommes magazine．" You need to cooperate with top photographers and select places around the world to take photos in．You might also be invited to fashion shows of top brands and can select some of the favorite clothes．"
Girls can find it hard to ignore this field and it is opening up to normal girls, not only style or fashion design majors．A fashion designer knows how to make a dress pretty, but a stylist knows how to make a person beautiful, from head to toe．
There exist some problems, no matter how great you may think it is, it' s unbelievably hard work．You need to build good relations with various people, say stars, photographers, PR managers, other media, and even airlines．You need to take care of clothes in the workplace and pay for even a tiny spot you get on them．The worst thing is that you might work extremely hard for a week on some serious photos, but if the chief's not satisfied, you do them all over again．
So, remember, girls, you've been warned．
64．What does the underlined sentence in the first paragraph probably mean?
A．Being a model is thin girls' business．
B．A good model eats nothing but fruits．
C．To be a model, she must look like a pencil．
D．To be a model, she can not eat nutritious food．
65．As a stylist at a fashion magazine, you need to do the following things EXCEPT      .
A．make contact with famous persons     B．dress yourself up in a special style
C．co-work with top photographers      D．select the favorite clothes
66．We can infer from the passage that ______．
A．working as a stylist was not so appealing as it is today
B．a successful stylist must have a diploma in fashion design
C．fashion designers do more tough jobs than fashion stylists
D．skills for stylists are not so important as relationships with others
67．Which of the following would be the best title for this passage?
A．Designing for Magazines            B．Styling for Success
C．Being an Attractive Designer         D．Arguing against Fashion Stylists

完形填空（共20小题；每小题1.5分，满分30分）

What would life be like without television? Would you spend more time 26  , reading, or studying? Well, now it’s your chance to turn off your TV and  27  ! TV-Turnoff Week is here.

The goal of TV-Turnoff Week is to let people leave their TV sets  28   and participate in activities  29   drawing to biking. The event was founded by TV-Turnoff Network, a non-profit organization which started the event in 1995. In the 30  , only a few thousand people took part. Last year more than 7.6 million people participated,  31   people in every state in America and in more than 12 other countries! This is the 11th year in which  32   are asking people to “turn off the TV and turn on  33  .”

According to the TV-Turnoff Network, the average  34   in the US spend  35  time in front of the TV (about 1,023 hours per year) than they do in school (about 900 hours per year). Too much TV  36   has made many kids grow fat.  37  , in 2001’s TV-Turnoff Week, US Surgeon General David Satcher said, “We are raising the most  38   generation of youngsters in American history. This week is about saving lives.”

Over the years, studies have shown that watching a lot of TV  39   poor eating habits, too little exercise, and violence. Frank Vespe of the TV-Turnoff Network said that turning off the TV “is or  40  , part of a healthy lifestyle”.

“One of the great lessons of  41   TV-Turnoff Week is the realization that  42   I turn on the TV, I’m deciding not to do something else,” Vespe said.

TV-Turnoff Week seems to be making a  43  . Recent US Census（人口普查）data  44   that about 72 percent of kids under 12 have a limit on their TV time. That’s  45   about 63 percent ten years ago.

26. A. drinking         B. sleeping        C. washing               D.playing outside

27. A. find out              B. go out           C. look out               D. keep out

28. A. away              B. off                C. on                           D. beside

29. A. like                    B. as                     C. from                    D. such as

30. A. end                    B. event            C. beginning             D. total

31. A. besides           B. except for      C. including              D. except

32. A.governments     B. parents              C. organizers            D. businessmen

33. A. the light              B. the radio       C. life                          D. the Internet

34. A. grown-ups      B. kids                  C. clerks                   D. parents

35. A. less                    B. enough              C. little                    D. more

36. A.programmes    B. screen           C. hours                   D. watching

37. A. However             B. On the contrary  C. In fact                      D. As a result

38. A. overweight      B. overeaten      C. overgrown            D. overseeing

39. A. leads to           B.results from     C. develops               D. keeps away

40. A. will be            B. should be      C. may be                     D. could be

41. A. organizing          B. taking part in     C. participating             D. asking for

42. A. wherever        B. every day      C. every time            D. this time

43. A. living             B. choice           C. difference             D. sense

44. A. shows             B. says              C. reads                    D. writes

45. A. rising             B. down from     C. up to                    D. up from

  High school students have always spread gossip(传言) in the halls, on the walls and on the phone. Now it’s on the Internet, too. On various message boards, kids write about whom they hate, whom they think have fallen in love with each other and record other often hurtful things that may or may not be true.

Sixteen- year-old Jessica remembers once when some kids at her school wrote cruel things about her on the web. “ They were just making fun of me,” she says. They said she’s really ugly, she’s this, she’s that, blah-blah-blah.

 Jessica’s 11-year-old sister, Emma, admits she’s used the web to write bad things about another girl, though she regrets it now. “After a while, you may feel like, how could I have been so mean? Or, why did I do that?” she says.

Experts say gossip on the Inernet can be more harmful than the old fashioned kind. It lasts longer and is taken more seriously. And, unlike ugly words on the bathroom wall, there’s no way to get rid of it.

If your kids are victims of online gossip, Dr. Commanday suggests putting the gossip into perspective(正确看待). “Point out to them how what’s being said on the screen differs from what everyone knows about you as a person,” Dr. Commanday says.

You can also try what worked for Emma: Keep your kids off the offensive website! “ When she was using it all the time, her name was there all the time. People were writing things about her,” explains Patti Thrift, Emma’s mother, “ Since she has no longer had access to that, she’ s no longer a topic of conversation.”

Experts say that any time your child is on the Internet , you should know what he or she is doing there. Online gossip is just another reason why.

From the examples of Jessica and her sister, we can learn that ________.

A. ugly girls like to spread gossip online  

B. ugly girls easily become victims of online gossip

C. gossip-makers can regret what they do 

D. online gossip is mailny some jokes on others

According to the passage, why is online gossip more hurtful?

A. It can not be removed.   

B. It is written words. 

C. It is much uglier.      

D. It is easier to believe.

If you are a victim of online gossip, you’d better_______

A. ask your parents to stop it    

B. try to stay away from there 

C. make it known to the police 

D. speak ill of the gossip-maker

 The purpose of the passage is to _____

A. introduce different kinds of hurt students might meet with

B. advise students to keep away from the Internet

C. list the bad influence gossip on the Internet brings

D. give some tips on how to prevent hurt of gossip on the Internet

The passage is mainly written for____

A. experts               B teachers               C. parents               D. students

第二节 信息匹配（共5小题；每小题2分，满分10分）
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