摘要: We mustn’t pretend what we don’t know. A. knowing B. having known C. to know D. to be known

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Do you like shopping? Or does the thought of wandering round the shops fill you with terror? For some of us,shopping is an enjoyable way of spending our spare time and our money. For me.it's something I would rather avoid.Thank goodness for the Internet! It's more convenient to buy CDs,electrical items,even food,from the comfort of your sofa.But that’s not the only reason:price is an important factor.We can buy goods and services cheaper online. But sometimes the problem is knowing what to buy.This has led to a type of shopping called “showrooming”.

Showrooming is something I've done.I will go to a shop to see,touch and try out products but then go home and buy them online at a knock—down price.I'm not alone in doing this.Research by a company called Foolproof,found 24%of people showroomed while Christmas shopping in 2013.

Amy Cashman,Head of Technology at TNS UK,says the reasons for this new shopping habit are that“people are lacking time,lacking money and they want security about the products they are buying.”She explains that consumers are not only shopping online at home but they are using the Internet in store or on their smartphones to shop around.

But does this mean technology will kill shops? Certainly shops will change.They will have to offer more competitive prices or encourage people to buy more by giving in—store discounts or free girls.

We mustn’t forget that buying in a shop means you can get expert advice from the sales assistant and you can get good aftercare.It’s good to speak to a real human rather than look at a faceless computer screen but at least by showrooming,you get the best of both worlds!

1.The two questions in Paragraph l are raised to       

A.introduce the topic            B.give two examples

C.compare different opinions     D.get answers from readers

2.What does showrooming mean in the text?

A.Trying in shops and buying online.

B.Showing products in a room.

C.Buying something in a store.

D.Shopping on the Internet.

3.According to Amy Cashman,which is not the reason for showrooming?

A.The lack of time.         B.The comfort of the sofa.

C.The shortness of money.   D.The security of the product.

4.What can be inferred from Paragraph 4 ?

A.Online shops will disappear.

B.Free gifts will surely promote sales.

C.Shops need necessary changes.

D.Shops will be replaced by online shops.

5.The author's attitude towards showrooming is         

A.critical  B.neutral   C.supportive   D.casual

 

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Passage three(Advertisers Perform a Useful Service to the Community)
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine.  What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
1.What is main idea of this passage?
A.  Advertisement.  
B.  The benefits of advertisement.
C.  Advertisers perform a useful service to communities.
D.  The costs of advertisement.
2.The attitude of the author toward advertisers is
A.  Appreciative.     B.  Trustworthy.   C.  Critical.    D.  dissatisfactory.
3.Why do the critics criticize advertisers?
A.  Because advertisers often brag.
B.  Because critics think advertisement is a “waste of money”.
C.  Because customers are encouraged to buy more than necessary.
D.  Because customers pay more.
4.Which of the following is Not True?
A.  Advertisement makes contribution to our pockets and we may know everything.
B.  We can buy what we want.
C.  Good quality products don’t need to be advertised.
D.  Advertisement makes our life colorful.
5.The passage is
A.  Narration.     B.  Description.       C.  Criticism.         D.  Argumentation.

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