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Endless playing of songs like All I want for Christmas in shops during the festive season doesn’t just drive us mad —the songs also make us more careless with our money, research has warned.
While repeated performance of Jingle Bells may seem like an innocent attempt to raise customers’ spirits during the nightmare of Christmas shopping, the songs also have a more delicate impact.
“Background music, or “Muzak”,can be used by marketers to impose cultures ---such as the commercialization of Christmas--- onto consumers and influence their behaviour,” experts said.
Dr. Alan Bradshaw of Royal Holloway, University of London, said, “Festive jingles are force-fed to Christmas shoppers in a bid to change their mood, influence their sense of time and what sort of products they buy. In other words, this is an attempt to control your shopping habits in a way that you might hardly be aware of.”
“Often we are told that we have the freedom to choose where we want to shop, but during Christmas the use of music in this way is so common that our freedom to choose disappears.”
Dr. Bradshaw and Prof Morris Holbrook of Columbia University examined the phenomenon and found that retailers often “dumb down” the music played in shops to relax customers, meaning it is easier to control their behaviour.
It is thought that slowing down the rhythm of music in shops can trick customers into thinking less time has passed, and therefore spend more time examining the shelves, for example.
Some providers of background music have been known to promote their services by claiming they can boost profits by controlling the behaviour of customers.
“A common trick is to take a popular current song and record an instrumental version which can be slowed down or sped up at different time of the day to influence behaviour in different ways,” Dr. Bradshaw said.
Background music is often classed as “Muzak” in honor of the Seattle-based company which began producing its soft-sounding melodies in the 1930s.
1.According to Dr. Bradshaw, in what ways does Christmas music influence customers?
①their mood ②their income
③their sense of time ④ the sort of products they buy
A.①②③ B.①③④ C.②③④ D.①②④
2. Shopkeepers slow down the rhythm of music in shops to ___________.
A. let customers spend more time shopping
B. make customers and sales assistants relaxed
C. let customers enjoy the beautiful music
D. help customers find what they really want
3.What kind of music is now often adapted to influence customers in shops?
A. Classical music B. Popular modern songs.
C. Folk songs. D. Jazz music.
4.What is the best title of the passage?
A. Music makes happy Christmas
B. Christmas “Muzak”
C. How to make Christmas music?
D. Christmas music makes us spend more
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Just ten years ago, I sat across the desk from a doctor with a serious look. “Yes,” he said, “there is a serious injury in the left lung…” I listened, too 21 to speak, as he continued, “You’ll have to 22 work at once and go to bed. Later on, we’ll see.” He gave no definite promise of recovery.
Feeling like a man who has suddenly been placed under 23 of death. In the next three days, I 24 my affairs; then I went home, got into bed, and set my watch to tick off not the minutes, 25 the months. Two and a half years and many crashed hopes later, I left my bed and began the long 26 back. It was another year before I made it.
I speak of this experience because these years that passed so 27 taught me what to believe and what to 28 . They said to me: Take time, 29 time takes you. I realize now that this world I’m living in is not my oyster(牡蛎)to be opened but my opportunity to be 30 . To me, each day is such a 31 gift. The sun comes up and presents me with 24 brand new, wonderful hours—not to pass, but to 32 .
I’ve learned to 33 those little but all-important things I never thought I had the time to notice before: the play of light on 34 water, the music of the wind in my favorite pine tree. I seem now to see and hear and feel with some of the recovered 35 of childhood. I recall the touch of the springy earth under my feet the day I first stepped upon it after the years in bed. It was like 36 one’s citizenship in a world one had nearly lost. 37 ,I sit back and say to myself, let me make a 38 of this moment I’m living right now. All this, I owe to that long time spent on the deadlines of life. Wiser people come to this awareness 39 having to acquire it the hard way. But I wasn’t wise enough. I’m 40 now, a little, and happier.
21.A.frightened B.embarrassed C.shocked D.confused
22.A.pick up B.give up C.take up D.keep up
23.A.sentence B.shadow C.pressure D.trial
24.A.figured out B.looked after C.cleared up D.concentrated on
25.A.or B.and C.nor D.but
26.A.jump B.walk C.rush D.climb
27.A.quickly B.slowly C.quietly D.easily
28.A.expect B.desire C.obtain D.value
29.A.before B.after C.until D.when
30.A.picked B.accepted C.grasped D.quitted
31.A.precious B.potential C.pleasant D.permanent
32.A.spend B.fill C.employ D.kill
33.A.observe B.appreciate C.ignore D.respect
34.A.falling B.rolling C.running D.pouring
35.A.ignorance B.absence C.carelessness D.freshness
36.A.regaining B.requiring C.rebuilding D.recovering
37.A.Regularly B.Immediately C.Frequently D.Continuously
38.A.copy B.note C.study D.summary
39.A.beyond B.by C.without D.through
40.A.better B.stronger C.wiser D.healthier
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