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When you were looking for a reliable,honest auto mechanic,how did you find him?Before you went
into that restaurant you recently tried,how did you know that it served great food?If you are like most
people on the planet,you want to lower your risk of a big ugly surprise so you asked people you trust to
refer to a business they trust.Marketers call this friendtofriend recognition of a business "wordofmouth"
adv ertising.
When you do a great job for your customer or a bad job,people are going to talk about your business.Unfortunately,because we humans seem to feel negative emotions more intensively than positive ones,we're more likely to tell more of our friends about bad experiences with a business than positive ones.Understand this:Customers believe their own experience.You can't make them believe that your company is
wonderful when they felt they were treated badly.
So,to get positive wordofmouth going for your business in this servicebased economy,you've got to do a really outstanding job for everyone,exactly.
And when you do,you build a great reputation.That takes time.But it forms a close link with your
customers in a way that no advertising and no promotional coupon (优惠券) ever could.
The good news is that because there are so many different businesses chasing after your cu
stomers'
money,people want to know whom they can trust.So people are going to be talking about you.Create a
free sales force for your business-an army of delighted customers who tell everyone that they know how
good your company is to do business with.That's a great antidote (解毒剂) to defectionitis.
1.What is the main topic of this passage?
A.A good name will bring you money.
B.A person should rely on his friends for
business.
C.Advertising can make customers believe it's wonderful.
D.A company can rely on its associates to survive.
2.According to the passage,whether we go to a place or not depends on________.
A.business fame
B.media assistance
C.particular recognition
D.associates'recommendation
3.When you do an outstanding job in service,you will surely________.
A.make more money than you expect
B.have a mutual understanding with your customers
C.build a great reputation immediately
D.earn your fame as well as advertise for your company
4.The underlined word "defectionitis" probably means________.
A.service imperfection
B.customers' distrust
C.customers'protection
D.service advertisement
When we are unfamiliar with something,we may feel nervous and fearful.The assistance of others is a good way to help us pull through.
I write for a big newspaper, and I wanted to write a story about parachute jumping.To make it a realistic as well as exciting story,I decided that I first had to make a jump myself. Unfortunately,I am not good at any sports of any kind,let alone parachute jumping.
My friend Mr. Smith was willing to give me a hand.He took me to a ground school.The first day’s training included several hours of instruction but not my first drop from an airplane For this,I had to wait until the following morning.
The next morning,after a hurried,anxious breakfast,I was taken to the airfield.There,two heavy parachutes were put on my back,and an orange helmet was pushed down onto my head.Then I was asked to make my way to a small plane which had just stopped slowly on the runway.
Once on board,the plane was soon climbing.I began to feel nervous.As we reached one thousand metres,Harry,my teacher, hooked(钩)a line from my parachute to a steel ring inside the plane.The line was to pull my parachute open after I jumped.
“Get ready, Henry,”Harry said.I moved carefully to the door.I wanted to cry,“No,no,no!”But no word came.
“Jump!”Harry called loudly.“Jump!”
To my surprise,kicking like a frog I did jump.Away from the plane,and down,down I fell,arms stretched.It worked! The air seemed to hold me up.All at once I was very happy.
Then I felt a quick pull.My big parachute had opened! It was the best surprise I ever had. I looked down.There were rivers,trees,fields and houses.I heard the soft sound of the air This was fun !
41.The writer made a parachute jump himself .
A.to learn more about parachute jumping
B.to make his story realistic and exciting
C.to reduce pressure from his busy work
D.to prove to others his skill and courage
42.Which is the right order of the following events?
a.I began to feel nervous.
b.The ground school gave me some instructions about parachute jumping.
c.A small plane stopped slowly on the runway.
d.I was taken to the airfield.
A.d,a,b,c B.d,b,a,c C.b,d,a,c D.b,d,c,a
43.How did the writer feel after he jumped out of the plane?
A.Happy. B.Anxious C.Excited D.Nervous.
44.What does the writer intend to tell us through the passage?
A.If his teacher hadn’t pushed him off the plane.he wouldn’t have made it.
B.People usually perform better when they are in company with friends.
C.Instruction and training are necessary in parachute jumping.
D.With the help of others、we can get over fear and nervousness.
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