摘要: A.turned B.became C.designed D.practised

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One summer evening I was sitting by the open window, reading a good but rather frightening mystery story. After a time it was too dark for me to read easily, so I put my book down and turned on the light.
I was just about to draw the   36  as well when I heard a loud cry “Help! Help! ” It 37  to come from the trees at the end of the garden. I looked out but it was too 38  to see anything clearly. So I decided to go out and have a look in the garden, just 39  someone was in   40  . I took the torch and picked up a strong walking stick,   41  that this might come to be useful, too.   42   with these, I went out into the garden.   43   I heard the cry. There was no    44  that it came from the trees at the end of the garden.
“Who’s there?” I   45  as I walked, rather 46  , down the path that   47   to the trees. But there was no  48  . With the help of my torch I   49  the whole of that part of the garden and the lower  50   of the trees. There was no sign of anybody or anything. I came to the ___51___ that someone was playing a rather silly joke on me.
___52   feeling rather puzzled, I went back to the house and   53   away the torch and the stick. I had just sat down when I was startled by the cry of “ Help! Help! ”, this time from  54  my shoulder. I dropped my book and climbed up. There, sitting    55  of the mantelpiece ( 壁炉 ), was a parrot!

【小题1】
A.gun    B.picture  C.curtains    D.car
【小题2】
A.seemed  B.looked  C.sounded    D.proved
【小题3】
A.far    B.distant  C.dark     D.black
【小题4】
A.as if  B.even thoughC.on time    D.in case
【小题5】
A.difficultB.power   C.trouble   D.ease
【小题6】
A.thinking B.wishing  C.demanding  D.requesting
【小题7】
A.SuppliedB.Loaded   C.ArmedD.Decorated
【小题8】
A.Again and againB.Now and then
C.From time to timeD.Once again
【小题9】
A.wonderB.doubtC.problem   D.question
【小题10】
A.spoke outB.called out C.got outD.said out
【小题11】
A.seriouslyB.nervously C.curiouslyD.hurriedly
【小题12】
A.led   B.wentC.passed    D.joined
【小题13】
A.person  B.body   C.answer    D.voice
【小题14】
A.studied  B.searchedC.tested    D.examined
【小题15】
A.roots  B.branches  C.leaves    D.bushes
【小题16】
A.beginningB.end  C.conclusion  D.introduction
【小题17】
A.But   B.Yet     C.Already   D.Still
【小题18】
A.put    B.took     C.threw     D.cleared
【小题19】
A.far off  B.down belowC.left to   D.right behind
【小题20】
A.on top  B.at the foot C.inside   D.Outside

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The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.

Sometimes advertising is intentionally misleading. A few years ago a brand of

bread was offered to dieters (节食者) with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.

  On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.

  Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.

56. Advertising can persuade the consumer to buy worthless products by _________.

  A. stressing their high quality

  B. convincing him of their low price

  C. maintaining a balance between quality and price

  D. appealing to his buying motives

57. The reason why the bread advertisement is misleading is that ________.

  A. thin slices of bread could contain more calories

  B. the loaf was cut into regular slices

  C. the bread was not genuine bread

  D. the total number of calories in the loaf remained the same

58. The passage tells us that _______.

  A. sometimes advertisements really sell what the consumer needs

  B. advertisements occasionally force consumers into buying things they don’t need

  C. the buying motives of consumers are controlled by advertisements

  D. fire insurance is seldom a worthwhile investment

59. It can be inferred from the passage that a smart consumer should ________.

  A. think carefully about the benefits described in the advertisements

  B. guard against the deceiving nature of advertisements

  C. be familiar with various advertising strategies

  D. avoid buying products that have strong emotional appeal

60. The passage is mainly about ________.

  A. how to make a wise buying decision

  B. ways to protect the interests of the consumer

  C. the positive and negative aspects of advertising

  D. the function of advertisements in promoting sales

 

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Stepping into a pool of water is common enough, but who could ever imagine stepping into a pool of fish? In February of 1974, Bill Tapp, an Australian farmer, saw a rain of fish that covered his farm. How surprised he must have been when he heard many fish hitting against his roof!

   What caused this strange occurrence? This is a question that had long puzzled people who study fish. The answer turned out to be a combination of wind and storm.

  When it is spring in the northern part of the world, it is fall in Australia. Throughout the autumn season, terrible storms arise and rains flood the land. The strong winds sweep over Australia like huge vacuum cleaners, collecting seaweed, pieces of wood, and even schools of fish. Strong winds may carry these bits of nature for many miles before dropping them on fields, houses, and astonished people.

  Although they seem unusual, fish-falls occur quite frequently in Australia. When Bill Tapp was asked to describe the scene of fish, he remarked, “They look like millions of dead birds falling down.” His statement is not surprising. The wonders of the natural world are as common as rain. Nature, with its infinite wonders, can create waterfalls that flow upward and fish that fall out of the sky.

  56. What is this passage about?

  A. A sad story.             B. A rain of fish.

  C. Australia’s northern part.     D. The damage done by floods.

  57. Fish-falls occur in Australia_________ .

  A. quite often       B. on large farms

  C. only in winter     D. when the air is calm

  58. It is a known fact that ________.

  A. one should watch where one steps

  B. Bill Tapp is a scientist who studies farming

  C. the natural world can never create waterfalls that fall upward

  D. the seasons in the southern part are different from those in the northern part

  59. The word “infinite” is closest in meaning to _________.

  A. easy    B. difficult    C. countless    D. dangerous

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