阅读理解

　　The writers of murder stories go to a great deal of trouble to keep us guessing right up to the end. In actual fact, people often behave more strangely in real life than they do in stories.

　　The following advertisement once appeared in a newspaper: “An opportunity to earn ￡250 in a few minutes. A man…willing to take chances wanted for an out-of-the-ordinary job which can be performed only once.”A reader found this offer very generous and applied to the advertiser, but being a bit doubtful, he gave a false name. Soon afterwards, he received a reply. Enclosed in the envelope was a typed note instructing him to ring a certain number if he was still interested. He did so and learnt on the telephone that the advertiser wanted him “to get rid of somebody” and would discuss it more fully with him next day. But the man told the police and from then on acted under their instructions.

　　The police saw the two men meet and watched them as they drove away together. In the car the advertiser came to the point at once: he told the man he wanted him to shoot his wife. The reason he gave was that he was suffering from a disease and wanted to live in a warmer country, but his wife didn't agree to this. Giving the man some money, the advertiser told him to buy a gun and warned him to be careful of the dog which, though it would not bite, might attract attention. He also gave him a photograph of his wife so that he would be able to recognize her. After that, the advertiser suggested that the man should “do the job” next morning. Meanwhile, he would prepare his wife by telling her that a young man was going to call. After the murder, they would meet again outside a railway station and the money would be paid as arranged. The second meeting never took place, for the advertiser was arrested shortly afterwards and charged with attempting to persuade someone to murder his wife.

1．The reader wanted to take the chance because ________.

[　　]

A．he was interested in the advertisement

B．he was a policeman

C．he wanted to take a risk

D．he wanted to get hold of the advertiser

2．He met the advertiser ________.

[　　]

A．right after he had sent his name to him

B．before he rang a certain number

C．after the murder

D．after he had told the police

3．The reader didn't give his real name because ________.

[　　]

A．he knew the advertiser was a murderer

B．he didn't believe the advertiser fully and wanted to be safe

C．he was a policeman

D．he didn't want to meet the advertiser

4．He told the police about it because ________.

[　　]

A．the advertiser cheated him

B．the advertiser wanted to get rid of him

C．the advertiser was arranging a murder

D．he didn't get the money he wanted

5．Finally, ________.

[　　]

A．the reader “did the job”

B．the wife told the police

C．the advertiser was murdered

D．the advertiser's plan failed

　　Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export（出口）at good prices. By drawing attention to new ideas, it helps greatly to raise standards of living. By helping to increase demand, it causes an increased need for labor, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

　　And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament（国会）govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see a product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

　　Advertising does more for the good of the public than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

　　If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the color of a shirt is a bit persuasive（有说服力的）--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

(1) By the first sentence of the passage the writer means that ________.

[　　]

A．he is fairly familiar with the cost of advertising

B．everybody knows well that advertising is a waste of money

C．advertising costs more money than everything else

D．money on advertising is worth spending

(2) In the passage, which of the following is NOT included in the advantages of advertising?

[　　]

(3) The writer thinks that the well-known TV person is ________.

[　　]

A．quite right in passing his judgement on advertising

B．interested in nothing but the buyers' attention

C．correct in telling the difference between persuasion and information

D．obviously unfair in his views on advertising

(4) In the writer's opinion, ________.

[　　]

A．advertising can seldom bring material interest to man by providing information

B．advertising informs people of new ideas rather than wins them over

C．there is nothing wrong with advertising in persuading the buyer

D．the buyer is not interested in getting information from an advertisement

Advertising is different from other forms of communication in that the advertiser pays for the message________.

A. to deliver　　　　　　　　　　　　　　　　　　　　　　 B. delivered

C. to be delivered　　　　　　　　　　　　　　　　　　 D. delivering

If you've ever seen a James Bond movie，you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.
　 Why? You have been affected by product placement.
　 Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples：Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).
　 Shampoo, mobile phones, cars and fitness centers–anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.
　 Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.
　 Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.
　 So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.
【小题1】James Bond movies are mentioned in the first paragraph to show_________.

A．how popular James Bond is	B．how great the Aston Martin car is
C．how to make a movie more artistic	D．how effectively product placement works

If you've ever seen a James Bond movie，you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.

　 Why? You have been affected by product placement.

　 Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples：Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).

　 Shampoo, mobile phones, cars and fitness centers – anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.

　 Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.

　 Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.

　 So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.

1. James Bond movies are mentioned in the first paragraph to show_________.

  A. how popular James Bond is            B. how great the Aston Martin car is

  C. how to make a movie more artistic      D. how effectively product placement works

2.Product placement can have a bad effect on the_________ of a movie.

  A. atmosphere      B. mass appeal       C. box-office success      D. artistic value

3.What does the underlined word "cash-strapped" in Paragraph 6 probably mean?

  A. Short of money.                B. Wasting a lot of money.

  C. having enough money.           D. Trying to save money.

4.We can learn from the example of Meteor Shower that__________.

  A. business has a big say in the movie

  B. the original story was not suitable for a movie

  C. filmmakers are only concerned about making money

  D. milk tea is more popular than ice cream