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Living one’ s life is really like driving on a highway．First, to make a good driving, the driver must carefully examine the 　　1　　 of his car, just as he cares for his health for a good life．　　2　　 he enters into the highway, he must 　　3　　 certain rules for his own safety．It also can be said that he must obey certain rules of society when living as a decent (体面的) adult．For example, on the highway, he is 　　4　　 to keep a constant (不断的)　　5　　, which can be compared with his 　　6　　 activities through his life．Neither driving nor living must be taken at too 　　7　　 a speed nor at too slow a speed．If he drives too 　　8　　, the police will give him a 　　9　　, just as he will be arrested when he breaks the law．　　10　　 too conservatively (保守地), he will be called an out-of-date person 　　11　　 the others driving at a(an) 　　12　　 speed．When he wants to change his lanes, he must give careful 　　13　　 to every direction of his car．It is sometimes dangerous to change the way of life 　　14　　 he can be sure of completion (完成,结束) by doing so．He 　　15　　 not make any unnecessary changing of lanes which gives him only danger．Finally, he must 　　16　　 where he is now by recognizing some 　　17　　 appearing now and then．If he takes the wrong way, he must return to the right as soon as he can．But he may thus lose 　　18　　 and energy both on the road and in life．On the whole, driving on a highway and living one’s life are both hard work．　　19　　 if he is careful and serious enough, 　　20　　 will provide him with much pleasure．

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　　“All men are created equal” is one idea that nearly every American would agree upon．　　1　　 they sometimes betray the idea in their daily lives, they have a deep faith 　2　　 in some fundamental way no one is born superior to anyone else．

　　In the early years of American history, because titles of nobility(贵族)were forbidden, no 　　3　　 class system developed in the United States．Firmly believing that being born into a lower class would not 　　4　　 them from success and they would have a better chance in America, thousands of immigrants 　5　　 to leave the European societies, where their 　　6　　 in life was determined 　　7　　 by the social class into which they were born．It was because the dreams of many of there immigrants were 　　8　　 in their new country, though there might be 　　6　　 in some situations, that Americans came to believe in equality of opportunity．

　　Americans do not mean that everyone should be 　　10　　 equal when they say they believe in equality of opportunity．　　11　　, they do mean that each person should have an equal chance for success．Abraham Lincoln once said, “We wish to 　　12　　 the humblest(最微贱的)man an equal chance to get rich with everybody else．When one starts poor, free society is 　　13　　 that he knows he can 　　14　　 his condition．”

　　However, competition is the price to be 　　15　　 for his equality of opportunity．Americans match their energy and intelligence against that of others in a competitive contest for success, because they believe competition 　　16　　 the best in any person．Indeed, the pressure of competition causes an American to be 　　17　　, but it also places a constant emotional stress on him．In fact, in a society that gives so much 　　18　　 to those “winners”, 　　19　　 does not compete successfully for whatever reason never 　　20　　 into it as well as those who do．

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　　“When a customer enters my store, forget me．He is King, ”said John Wanamaker, who in 1876 turned an abandoned railway station in Philadelphia into one of the world’s first department stores．This revolutionary concept 　　1　　 the face of retailing(零售业)and led to the development of advertising and marketing as we know it today．

　　But convincing as that slogan was, 　　2　　 the shopper was cheated out of the crown．　　3　　 manufacturing efficiency increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products．Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a 　　4　　 number of publications．Now media choice, has 　　5　　 too, and consumers select what they want from a far greater variety of sources－especially with a few clicks of a computer mouse．　　6　　 the Internet, the consumer is finally seizing power．

　　As our survey shows, 　　7　　 has great implications for companies, because it is changing the way the world shops．Many firms already claim to be “customer-driven” or “consumer-centred”．Now their 　　8　　 will be tested as never before．Taking advantage of shoppers’ 　　9　　 will no longer be possible：people will know－and soon tell others, even those without the Internet－that prices in the next town are cheaper or that certain goods are inferior．The Internet is working wonders in 　　10　　 standards．Good and honest firms should benefit most．