Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions—mistaken ideas. 
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements（组成部分）of culture: language, values and attitudes, and customs and manners. 
Language
A knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better. 
Values are people’s basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it. 
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States, it is the custom to have salad （色拉） before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast.  
1. A knowledge of the local language allows international business people _________. 
A. to communicate without outside help
B. to be more open with their customers
C. to express their thoughts indirectly
D. to have a better idea of their own culture
2. The act of many people buying chocolate of Switzerland shows the role of ________. 
A. attitudes        B. values           C. manners          D. customs
3. What would be the best title for the text?                    
A. Misconceptions in Business               B. Basic Beliefs in Business
C. International Business Culture             D. Successful International Business
4. The author’s purpose of writing this article is to tell people ___________.       
A. how to take a right attitude in business
B. how to act politely and properly in business
C. how to use a local language in business
D. how to avoid misunderstandings in business

Work your brain!
Between 2 and 3 pounds of wonder，it controls everything we say，do or think，who we are and what we care about. The way we walk or laugh or figure out things. What we like and the talents we possess. How we see and talk and run and jump and process our food.
The brain uses 20 percent of our body's oxygen and 20 percent of its blood. Somewhere within its protein，fat, 100,000 miles of blood vessels and 100 billion nerve cells，it helps us remember where we put our gym shoes. Change our temperature so we don't die because of the heat or cold. Speed us up or slow us down. Help us choose between orange juice or orange­flavored drinks.
Its intricacies(复杂性)are stunning，far beyond anything most of us can imagine. To keep this work of art as polished(有光泽的) as possible we need to eat right，exercise and keep mentally stimulated(刺激)．
Good nutrition helps brain cells communicate with each other. Exercise stimulates a hormone(荷尔蒙)in our brain that improves memory. Mental stimulation keeps you sharp even as you age.
“It's very important that we tell people to be physically active and mentally active，” said neurologist Malcolm Stewart.
“People cannot stop aging，but you're able to reduce the damage；you're able to keep the function up.”
Following are Dr.Stewart's advice for improving brain health：

After Mom died, l began visiting Dad every morning before I went to work. He was frail and moved slowly, but he always had a glass of freshly squeezed orange juice on the kitchen table for me, along with an unsigned note reading," Drink your juice." Such a gesture, l knew, was as far as Dad had ever been able to go in expressing his love. In fact, l remember, as a kid I had questioned Mom "Why doesn't Dad love me?" Mom frowned, "Who said he doesn’t love you?" "Well, he never tells me, "I complained." He never tells me either," she said, smiling. " But look how hard he works to take care of us, to buy us food and clothes, and to pay for this house. That's how your father tells us he loves us. "
I nodded slowly. I understood in my head, but not in my heart. l still wanted my father to put his arms around me and tell me he loved me. Dad owned and operated a small scrap (片) metal business, and after school I often hung around while he worked. Dad handled scrap steel into a device that chopped it as cleanly as a butcher chops a rack of ribs. The machine looked like a giant pair of scissors, with blades thicker than my father's body. If he didn’t feed those terrifying blades just right, he risked serious injury. "Why don' t you hire someone to do that for you?" Mom asked Dad one night as she bent over him and rubbed his aching shoulders with a strong smelling liniment. "Why don’t you hire a cook?" Dad asked, giving her one of his rare smiles.
Many years later, during my first daily visit, after drinking the juice my father had squeezed for me. l walked over, hugged him and said, "I love you, Dad." From then on I did this every morning. My father never told me how he felt about my hugs, and there was never any expression on his face when I gave them.
【小题1】What would be the best title for the passage?

We all know that if we want to keep our body in good shape we have to do physical exercise regularly as well as be careful with what we eat. What we tend to forget is that this goes for our eyes as well. Medical science confirms that a diet rich in carotenoids (类胡萝卜素) can help maintain good vision(维持好视力) and prevent against a number of eye diseases. Here's some advice about how to choose the right diet to keep your eyes healthy.
— Eat orange food. Fruits and vegetables with orange flesh are rich in carotenoids. In addition to carrots，oranges，pumpkins and sweet potatoes are also available. All of these contain high levels of carotenoids，which help to maintain good vision.
— Include dark green vegetables，such as spinach (菠菜) and broccoli (西兰花) in your diet, to act as natural sunglasses. Recent scientific studies have shown that these vegetables can help block (阻挡) the damaging UV radiation(紫外线辐射)from the sun's rays.
— Prevent some eye diseases with orange juice, yellow corn, whole milk, nuts and leafy vegetables. These foods are good sources of vitamins A, C, D and E. All of these are  necessary to good eye health.
— Increase your intake of omega­3 with some sea fish, and some other seafood. Omega­3 helps build cell walls and is especially beneficial to keeping eyes healthy .It also helps regulate the eye's internal pressure and helps the eye dry up excess fluid.
【小题1】We can learn from the first paragraph that healthy food　　　　.

Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures. They understand the importance of avoiding business decisions based on misconceptions—mistaken ideas. 
One cause of misconceptions is ethnocentrism, the belief that one’s own culture’s way of doing things is better than the way of other cultures. It’s ethnocentrism that leads to failure in international business. To avoid ethnocentrism, it’s necessary to study the different elements（组成部分）of culture: language, values and attitudes, and customs and manners. 
Language
A. knowledge of the local language can help international business people in four ways. First, people can communicate directly. Second, people are usually more open in their communication with someone who speaks their language. Third, an understanding of the language allows people to infer meanings that are not said directly. Finally, knowing the language helps people to understand the culture better.  
Values are people’s basic beliefs about the difference between right and wrong, good and bad . An attitude is a way of thinking or acting. Values and attitudes influence international business. For example, many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries, and they buy a lot of it. 
Customs and manners
Customs are common social practices. Manners are ways of acting that the society believes are polite. For example, in the United States,  it is the custom to have salad （色拉） before the main course at dinner, not after. It’s not acceptable to talk with food in mouth at table. Failure to understand the customs and manners of other countries will bring difficulty selling their products. Orange juice as a breakfast drink of an American company in France doesn’t sell well because the French don’t usually drink juice with breakfast. 
【小题1】A. knowledge of the local language allows international business people _________. 
A. to be more open with their customers
B. to communicate without outside help
C. to express their thoughts indirectly
D. to have a better idea of their own culture
【小题2】The act of many people buying chocolate of Switzerland shows the role of ________.