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Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life.In order to shop at the store, he needed to put money into the shopping cart to use it.Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work.It was an act of rebellion—the first of many—for Lasn.
Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo.Eventually, Lasn moved to Canada and for several years produced documentaries (纪录片) for public television.In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest.When he tried to show his ad on TV, though, no station in this area would give him airtime.In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate.
Adbusters produces magazine, newspaper, and TV ads with a social message.Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope".In another, a child is dressed in an outfit used in fast-food ads.Next to the child is a note from its mother telling the restaurant to leave her child alone.
Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change.Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" .Lasn and his partners hope these events will encourage people to think about questions such as;
·What kinds of things are we being encouraged to buy by the media?
·Should cars be our primary means of transportation?
·How are television and radio being used now? How could we be using them?
Some culture jammers are using other methods to challenge how people think.Some pretend to be shoppers.They move items in stores from one shelf to another making it difficult for people to find things easily.Other culture jammers break into large company well sites and jam them so that they become unusable.The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"
Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too."A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn."But there is plenty we can do.If you start despairing, you have lost everything."
Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to.People all over the world have joined the Culture Jammers Network and are doing their part to promote social change.
【小题1】What does the underlined word "rebellion" in Paragraph 1 most probably mean?
| A.argument | B.violence |
| C.opposition | D.protection |
| A.Smoking can help to remove your worries and make you hopeful. |
| B.Hopefully, the bad taste of the cigarette can help you to quit smoking. |
| C.You are hopeless at abandoning the habit of smoking. |
| D.Smoking can ruin you if you are hopelessly addicted to it. |
| A.ask people to be thoughtful consumers. |
| B.help make the companies better known. |
| C.encourage people to think less and buy less |
| D.challenge how people react to sudden changes |
| A.Adbusters Media Foundation was founded to fight against deforestation |
| B.More and more people will know about and even become culture jammers |
| C.The Culture Jammers Network is made up of annoying trouble makers |
| D.People can see some of Adbusters ads on TV stations |
| A.One step at a time. |
| B.We can and must change the world. |
| C.Accept what you can't change. |
| D.Everyone deserves a second chance. |
Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life.In order to shop at the store, he needed to put money into the shopping cart to use it.Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work.It was an act of rebellion—the first of many—for Lasn.
Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo.Eventually, Lasn moved to Canada and for several years produced documentaries (纪录片) for public television.In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest.When he tried to show his ad on TV, though, no station in this area would give him airtime.In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate.
Adbusters produces magazine, newspaper, and TV ads with a social message.Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope".In another, a child is dressed in an outfit used in fast-food ads.Next to the child is a note from its mother telling the restaurant to leave her child alone.
Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change.Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" .Lasn and his partners hope these events will encourage people to think about questions such as;
·What kinds of things are we being encouraged to buy by the media?
·Should cars be our primary means of transportation?
·How are television and radio being used now? How could we be using them?
Some culture jammers are using other methods to challenge how people think.Some pretend to be shoppers.They move items in stores from one shelf to another making it difficult for people to find things easily.Other culture jammers break into large company well sites and jam them so that they become unusable.The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"
Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too."A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn."But there is plenty we can do.If you start despairing, you have lost everything."
Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to.People all over the world have joined the Culture Jammers Network and are doing their part to promote social change.
1.What does the underlined word "rebellion" in Paragraph 1 most probably mean?
|
A.argument |
B.violence |
|
C.opposition |
D.protection |
2.What's the main point of the ad for "Hope" cigarettes?
|
A.Smoking can help to remove your worries and make you hopeful. |
|
B.Hopefully, the bad taste of the cigarette can help you to quit smoking. |
|
C.You are hopeless at abandoning the habit of smoking. |
|
D.Smoking can ruin you if you are hopelessly addicted to it. |
3.Some culture jammers break into websites in order to ________.
|
A.ask people to be thoughtful consumers. |
|
B.help make the companies better known. |
|
C.encourage people to think less and buy less |
|
D.challenge how people react to sudden changes |
4.It can be inferred from the passage ________.
|
A.Adbusters Media Foundation was founded to fight against deforestation |
|
B.More and more people will know about and even become culture jammers |
|
C.The Culture Jammers Network is made up of annoying trouble makers |
|
D.People can see some of Adbusters ads on TV stations |
5.Which of the following best describes what Lasn has done?
|
A.One step at a time. |
|
B.We can and must change the world. |
|
C.Accept what you can't change. |
|
D.Everyone deserves a second chance. |
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Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life.In order to shop at the store, he needed to put money into the shopping cart to use it.Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work.It was an act of rebellion—the first of many—for Lasn.
Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo.Eventually, Lasn moved to Canada and for several years produced documentaries (纪录片) for public television.In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest.When he tried to show his ad on TV, though, no station in this area would give him airtime.In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate.
Adbusters produces magazine, newspaper, and TV ads with a social message.Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope".In another, a child is dressed in an outfit used in fast-food ads.Next to the child is a note from its mother telling the restaurant to leave her child alone.
Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change.Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" .Lasn and his partners hope these events will encourage people to think about questions such as;
·What kinds of things are we being encouraged to buy by the media?
·Should cars be our primary means of transportation?
·How are television and radio being used now? How could we be using them?
Some culture jammers are using other methods to challenge how people think.Some pretend to be shoppers.They move items in stores from one shelf to another making it difficult for people to find things easily.Other culture jammers break into large company well sites and jam them so that they become unusable.The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"
Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too."A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn."But there is plenty we can do.If you start despairing, you have lost everything."
Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to.People all over the world have joined the Culture Jammers Network and are doing their part to promote social change.
- 1.
What does the underlined word "rebellion" in Paragraph 1 most probably mean?
- A.argument
- B.violence
- C.opposition
- D.protection
- A.
- 2.
What's the main point of the ad for "Hope" cigarettes?
- A.Smoking can help to remove your worries and make you hopeful.
- B.Hopefully, the bad taste of the cigarette can help you to quit smoking.
- C.You are hopeless at abandoning the habit of smoking.
- D.Smoking can ruin you if you are hopelessly addicted to it.
- A.
- 3.
Some culture jammers break into websites in order to ________.
- A.ask people to be thoughtful consumers.
- B.help make the companies better known.
- C.encourage people to think less and buy less
- D.challenge how people react to sudden changes
- A.
- 4.
It can be inferred from the passage ________.
- A.Adbusters Media Foundation was founded to fight against deforestation
- B.More and more people will know about and even become culture jammers
- C.The Culture Jammers Network is made up of annoying trouble makers
- D.People can see some of Adbusters ads on TV stations
- A.
- 5.
Which of the following best describes what Lasn has done?
- A.One step at a time.
- B.We can and must change the world.
- C.Accept what you can't change.
- D.Everyone deserves a second chance.
- A.
Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life.In order to shop at the store, he needed to put money into the shopping cart to use it.Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work.It was an act of rebellion—the first of many—for Lasn.
Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo.Eventually, Lasn moved to Canada and for several years produced documentaries (纪录片) for public television.In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest.When he tried to show his ad on TV, though, no station in this area would give him airtime.In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate.
Adbusters produces magazine, newspaper, and TV ads with a social message.Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope".In another, a child is dressed in an outfit used in fast-food ads.Next to the child is a note from its mother telling the restaurant to leave her child alone.[ http://wx.jtyjy.com/.Com]
Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change.Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" .Lasn and his partners hope these events will encourage people to think about questions such as;
·What kinds of things are we being encouraged to buy by the media?
·Should cars be our primary means of transportation?
·How are television and radio being used now? How could we be using them?
Some culture jammers are using other methods to challenge how people think.Some pretend to be shoppers.They move items in stores from one shelf to another making it difficult for people to find things easily.Other culture jammers break into large company well sites and jam them so that they become unusable.The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"
Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too."A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn."But there is plenty we can do.If you start despairing, you have lost everything."
Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to.People all over the world have joined the Culture Jammers Network and are doing their part to promote social change.
46.What does the underlined word "rebellion" in Paragraph 1 most probably mean?
A.argument B.violence
C.opposition D.protection
47.What's the main point of the ad for "Hope" cigarettes?
A.Smoking can help to remove your worries and make you hopeful.
B.Hopefully, the bad taste of the cigarette can help you to quit smoking.
C.You are hopeless at abandoning the habit of smoking.
D.Smoking can ruin you if you are hopelessly addicted to it.
48.Some culture jammers break into websites in order to ________.
A.ask people to be thoughtful consumers.
B.help make the companies better known.
C.encourage people to think less and buy less
D.challenge how people react to sudden changes
49.It can be inferred from the passage ________.
A.Adbusters Media Foundation was founded to fight against deforestation
B.More and more people will know about and even become culture jammers
C.The Culture Jammers Network is made up of annoying trouble makers
D.People can see some of Adbusters ads on TV stations
50.Which of the following best describes what Lasn has done?
A.One step at a time. B.We can and must change the world.
C.Accept what you can't change. D.Everyone deserves a second chance.
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When Regis Mngwiro and the other villagers moved to a new place in southeastern Zimbabwe, Africa, they were happy to find a lake nearby. Now, they would no longer have to walk long distances looking for water. At last, they had a source (来源) of water what they call their own.
But several days later, two young boys saw something they had never seen before—a huge animal was standing at the edge of the lake, eating grass. When the animal saw the boys, it walked into the lake and disappeared (消失) beneath the water.
Regis looked into the story of the big creature that vanished into to the lake. “When I took a closer look at the dung (粪便), I realized that it was from a hippo (河马),” he said.
Twelve hippos were living in the lake. The villagers were worried. In the countrry of Zimbabwe, hippos attack humans more often than lions do. The hippos would often stay on the village side of the lake all day. This meant that the villagers could not go near the lake until the hippos got out. It was too long a wait for the villagers, because they needed the water from the lake to survive (生存). “This is the only source of fresh water in the village,” said a villager. “There is no way we can avoid this lake.” So the women began moving in groups whenever they went to get water from the lake. Before collecting water, they made sure no hippos were nearby. The men began fishing in pairs, with one man always looking out for hippos.
It took time, but these days, the hippos and humans live side by side. The villagers say that when the hippos find people coming, they swim slowly to the other side of the lake and mind their own business. The villagers do not go into the part of the lake where the hippos usually stay. They have learned to share the lake they both need to survive.
64. Before Regis and other villagers moved to the new place, _______.
A. Regis had never heard of hippos
B. they had their own source of water
C. it was not easy for them to find water
D. some of them had been attacked by hippos
65. The underlined word “vanished” in Paragraph 3 can best be replaced by “_______”.
A. disappeared B. stood C. jumped D. fell
66. When the villagers found the hippos, they _______.
A. wanted to kill them B. stopped collecting water from the lake
C. tried to drive them away D. became careful when they went near the lake
67. What would be the best title for the passage?
A. Living near a lake B. Saving the hippos
C. Sharing a lake with hippos D. Looking for water in Africa
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