I consider myself something of an expert on apologies. A quick temper has   36  me with plenty of opportunities to make them. In one of my earlier   37 , my mother was telling me “Don’t watch the   38  when you say, ‘I’m sorry’. Hold your head up and look at the person in the   39 , so he’ll know you   40  it.”
My mother thus made the key point of a(n)   41  apology: It must be direct. You must never   42  to be doing something else. You do not   43  a pile of letters while apologizing to a person   44   in position after blaming him or her for a mistake that turned out to be your   45 . You do not apologize to a hostess, whose guest of honor you treat   46 , by sending flowers the next day without mentioning your bad   47 .
One of the important things we should do for an   48  apology is a readiness to   49  the responsibility for our careless mistakes. We are used to making excuses, which leaves no   50  for the other person to   51  us. Since most people are open-hearted, the no-excuse apology leaves both parties feeling   52  about themselves. That , after all, is the   53  of every apology. It   54  little whether the apologizer is wholly or only partly at fault. Answering for one’s   55  encourages others to take their share of the blame.

Do you know soon eleven biggest food and drink companies of the nations will adopt new rules to limit advertising to children under the age of 12, a move that restricts ads for products such as McDonald’s Happy Meals and the use of popular cartoon characters.
The companies announced their new rules ahead of a Federal Trade Commission hearing on Wednesday that steps up pressure on the companies to help solve the growing child obesity problem through more responsible marketing. The self-given rules include promises by seven companies who will no longer use licensed characters, such as those made popular through movies or TV shows, to advertise online or in print media unless they’re promoting their healthier products. Four other companies said they do not advertise at all to children under 12.
“I think this is a very good step forward. It’s not the end of the journey but it’s a good way down the road,” said Margo Wootan, Nutrition Policy Director at the nonprofit Center for Science in the Public Interest.
Since the FTC first publicly raised the issue in 2005, many of the companies have started selling products with better nutrition in mind. The companies hope their self-regulation efforts — organized through the Council of Better Business Bureaus — will fend off any new and more strict federal regulation.
Parents are happy to see new rules that restrict the use of cartoon characters such as Shrek, Dora the Explorer and SpongeBob SquarePants. “It catches their eyes when you’re shopping,” said Josephine Thomas, a mother of three boys who lives in Manhattan. “As soon as they see a Shrek or Mickey Mouse, they automatically look at that and they don’t see what they really need. That’s one of the biggest problems when you go shopping.” That’s one reason the food companies have said they will now only use licensed characters to advertise their “better for you” products.
【小题1】The reason why the food and drink companies will take action is that they want to___________

I consider myself something of an expert on apologies. A quick temper has   36  me with plenty of opportunities to make them. In one of my earlier   37 , my mother was telling me “Don’t watch the   38  when you say, ‘I’m sorry’. Hold your head up and look at the person in the   39 , so he’ll know you   40  it.”

My mother thus made the key point of a(n)   41  apology: It must be direct. You must never   42  to be doing something else. You do not   43  a pile of letters while apologizing to a person   44   in position after blaming him or her for a mistake that turned out to be your   45 . You do not apologize to a hostess, whose guest of honor you treat   46 , by sending flowers the next day without mentioning your bad   47 .

One of the important things we should do for an   48  apology is a readiness to   49  the responsibility for our careless mistakes. We are used to making excuses, which leaves no   50  for the other person to   51  us. Since most people are open-hearted, the no-excuse apology leaves both parties feeling   52  about themselves. That , after all, is the   53  of every apology. It   54  little whether the apologizer is wholly or only partly at fault. Answering for one’s   55  encourages others to take their share of the blame.

1.                A．provided       B．mixed          C．compared D．treated

2.                A．dreams         B．courses         C．memories D．ideas

3.                A．side           B．ground         C．wall  D．bottom

4.                A．mind           B．soul            C．face D．eye

5.                A．imagine        B．enjoy           C．mean    D．regret

6.                A．useful          B．successful       C．equal    D．basic

7.                A．pretend        B．forget          C．refuse    D．expect

8.                A．hold on         B．put away        C．look through   D．pick up

9.                A．poorer         B．weaker         C．worse    D．lower

10.               A．fault           B．reason         C．result     D．duty

11.               A．cruelly         B．freely          C．roughly    D．foolishly

12.               A．manners        B．excuses        C．efforts    D．roles

13.               A．active          B．effective        C．extra D．easy

14.               A．raise           B．perform        C．admit     D．bear

15.               A．situation        B．need           C．sign D．room

16.               A．advise          B．forgive         C．warn D．blame

17.               A．wiser          B．warmer         C．better     D．cleverer

18.               A．purpose        B．method         C．end D．advantage

19.               A．cares          B．matters         C．depends   D．remains

20.               A．facts           B．states          C．rights     D．actions

Do you know soon eleven biggest food and drink companies of the nations will adopt new rules to limit advertising to children under the age of 12, a move that restricts ads for products such as McDonald’s Happy Meals and the use of popular cartoon characters.

The companies announced their new rules ahead of a Federal Trade Commission hearing on Wednesday that steps up pressure on the companies to help solve the growing child obesity problem through more responsible marketing. The self-given rules include promises by seven companies who will no longer use licensed characters, such as those made popular through movies or TV shows, to advertise online or in print media unless they’re promoting their healthier products. Four other companies said they do not advertise at all to children under 12.

“I think this is a very good step forward. It’s not the end of the journey but it’s a good way down the road,” said Margo Wootan, Nutrition Policy Director at the nonprofit Center for Science in the Public Interest.

Since the FTC first publicly raised the issue in 2005, many of the companies have started selling products with better nutrition in mind. The companies hope their self-regulation efforts — organized through the Council of Better Business Bureaus — will fend off any new and more strict federal regulation.

Parents are happy to see new rules that restrict the use of cartoon characters such as Shrek, Dora the Explorer and SpongeBob SquarePants. “It catches their eyes when you’re shopping,” said Josephine Thomas, a mother of three boys who lives in Manhattan. “As soon as they see a Shrek or Mickey Mouse, they automatically look at that and they don’t see what they really need. That’s one of the biggest problems when you go shopping.” That’s one reason the food companies have said they will now only use licensed characters to advertise their “better for you” products.

1.The reason why the food and drink companies will take action is that they want to___________

2.What can we learn from the text that the seven companies ____.

3.What of the following can best describe the underlined words “fend off”?

4.What does Josephine Thomas advise in the last paragraph?

.

______I’ll be away on business .who do you advise _____the child at home?

_____How about your mother?

A attend  B to attend  C attending  D attended