C

What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.

    Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."

    The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”

The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.

    For their financial support, these firms gain access to the experiments but cannot control them．If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of heir heads.

66. Which of the following statements can be the best title for this passage?

A. Reading the Mind of the Market.    

B. Influencing the Customers’ Choice.

C. Influencing the Style of Advertising.      

D. Experimenting with the Way to Foretell

67. Why do the Harvard researchers use scientific technology in the experiments?

A. Because they want to find a better way to persuade people into purchasing patterns in the future in the different market.

B. Because they don’t trust the findings already done by other researchers.

C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.

D.Because they think the marketing strategies can actually be changed after the experiments.

68. According to the passage, which of the following is NOT true?

A. People sometimes hide their true feelings when questioned by the marketing surveyors.

B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.

C. Harvard researchers have found some relation between people’s brain and future behavior.

D. Many large companies finance the Harvard group’s further investigations.

69. What does “to speak to” in the 2nd paragraph mean?

   A. To communicate with. B. To say to.     C. To talk to.      D. To respond to.

70. The last sentence of the passage implies that ___________.

A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.

B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.

C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.

D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.

A tourist comes out of the airport．There are a lot of taxis，but the tourist asks every taxi—driver his name．He takes the third taxi．It costs￡5 from the airport to the hotel．“How much does it cost for the whole day?” the tourist asks．“￡100”，says the taxi-driver．This is very expensive，the tourist accepts the price．

    The taxi—driver takes the tourist everywhere．He shows him all monuments and all the museums．In the evening they go back to the hotel．The tourist gives the taxi-driver￡100 and says，“What about tomorrow?” The taxi-driver looks at the tourist．“Tomorrow? It’s another￡ 100 tomorrow．”But the tourist says，“That’s OK．If that’s the price，that is the price．See you tomorrow．”The taxi—driver is very pleased．

    The next day the taxi-driver takes the tourist everywhere again．They visit all the museums and all the monuments again．And in the second evening they go back to the hotel．The tourist gives the taxi—driver another￡100 and says，“I’m going home tomorrow．”The taxi-driver is sorry．He likes the tourist and，above all，￡100 a day is good money．“So you are going home．Where do you come from?” he asks．

    “I come from New York．”

    “New York!” says the taxi-driver，“I have a sister in New York．Her name is Susannah．Do you know her?”

    “Of course 1 know her．She gave me￡200 for you．”

The tourist is______   ．

  A．an Englishman    B．a Frenchman    C．a Swedish D．an American

The tourist asks every taxi—driver his name because______    ．

  A．he is afraid of being cheated      B．he wants to remember all of the taxi—drivers’names

  C．he knows of one of the taxi-drivers D．there is a friend of his among the taxi drivers

Why is the taxi-driver very pleased with the tourist?

  A．None but the tourist agrees to the price given without arguing with him．

  B．His sister knows the tourist．

  C．His sister has brought so much money to him．

  D．He wants to be the guide of the tourist．

We can conclude that ______  ．

  A．the tourist will give the taxi-driver another￡200

  B．the tourist makes fun of the taxi—driver

  C．the tourist will give the taxi—driver half of the sum

  D．the taxi-driver insists that the tourist should pay him another￡200

A little under one-third of U.S. families have no Internet access and do not plan to get it, with most of the holdouts seeing little use for it in their lives, according to a survey released on Friday.

Park Associates, a Dallas-based technology market research firm, said 29 percent of U.S. families, or 31 million homes, do not have Internet access and do not intend to subscribe（预订） to an Internet service over the next 12 months. The second annual National Technology Scan conducted by Park found that the main reason why potential customers say they do not subscribe to the Internet is because of the low value to their daily lives rather than concerns over cost.

Forty-four percent of these families say they are not interested in anything on the Internet, versus just 22 percent who say they cannot afford a computer or the cost of Internet service, the survey showed. The answer "I'm not sure how to use the Internet" came from 17 percent of participants who do not subscribe. The response "I do all my e-commerce shopping and YouTube-watching at work" was cited by 14 percent of Internet-access refuseniks. Three percent said the Internet doesn't reach their homes.

The study found U.S. broadband adoption grew to 52 percent over 2006, up from 42 percent in 2005. Roughly half of new subscribers converted（转变） from slower-speed, dial-up Internet access while the other half of families had no prior access.

"The industry continues to chip （击破）away at the core of non-subscribers, but has a long way to go," said John Barrett, director of research at Parks Associates. "Entertainment applications will be the key. If anything will pull in the holdouts, it's going to be applications that make the Internet more similar to pay-TV," he predicted.

What does the underlined word “holdouts” in the first paragraph most probably mean?

A. some American families      

B. those who hold out one’s opinions

C. those who have been surveyed    

D. those who still haven’t access to the Internet currently

Many potential customers refuse to subscribe to the Internet mainly because __________.

A. they show too much concern about the cost

B. they can find little value of it

C. they do most YouTube-watching at work

D. the Internet doesn’t reach their homes

From the passage we can infer that _____________.

A. It is not an easy job to transform those holdouts into the Internet users

B. people will adopt dial-up Internet access no more

C. many Americans enjoy doing e-commerce shopping at home

D. more than half of the population are using the Internet in 2005

According to John Barrett, what is the key to attracting more U.S. families to broadband service?

A. making the Internet look more similar to TV set

B. applying the Internet more to entertainment

C. providing more pay-TV programs

D. chipping away at the core of non-subscribers

Which is the best title for the passage?

A. Web develops with technology

B. The present situation of web

C. Many Americans see little point to web

D. It is urgent to promote web service

A week ago, I had the great pleasure of reading an e-book, When Money Talks, Listen! By Rich Ezzo．It took only about an hour to read.

   When I first received a copy, I thought it was a Get Rich Quick type of publication．Nothing is wrong with Get Rich Quick, but my mind just doesn’t chase after dreams of wealth．I think that if God ever wants me to be rich, he knows where to find my purse.

   When I began reading When Money Talks, Listen!, I was overjoyed to find that Rich Ezzo isn’t money hungry either．He, too, is hungry far more important than money．

Since I love this e-book so much, why wait a week to write the review? Simple．I wanted to see if the effect it had on me was a keeper．After reading the last word of the e-book, I totally agreed with the subtitle which promised to forever change the way we thought about money．I had so many thoughts running around my mind that I had to install(安装) a stoplight to stop some while others made their way into the picture, then I yielded(让路) them as a few ones arrived in town．I had a mental traffic jam, which only goes to show how slow the traffic usually is．

   It has been a week and the effect is the same．I truly do look at money differently and have even done a few things differently this week．This is an e-book you’ll want to read, I promise．I often recommend books to my daughter, and this is one that I didn’t just “suggest”---I left it open at the bottom of the computer and told each one, “Read it, you’ll love it.”

   I would never point someone in a direction I wouldn’t go myself．I urge you to visit the author’s website, Myster Money, and to download the e-book．You won’t regret it.

The author wrote this passage to _________　

       A．strongly recommend an e-book.

　    B．show the author's attitude to money.

　    C．introduce the general idea of an e-book.

　    D．point out Rich Ezzo isn't money hungry.

According to the passage, a Get Rich Quick type of publication ______.

       A．is what the author really cares for

       B．deals with how to make money

       C．is also an e-book written by Rich Ezzo

       D．is more popular than e-books

The author didn't write the review as soon as he finished reading the book because________．

　    A．he was too excited to write anything

　    B．he was not sure whether he did well

　    C．he had to wait for Rich Ezzo's permission

　    D．he wondered if the book would have long influence on him

By saying the underlined sentence in Paragraph 4, the author probably __________.

　    A．shows that the book brought him many new thoughts

　    B．shows how bad the traffic is in town

　    C．describes the difficulty in understanding the book

　    D．explains it's hard to change one's attitude to money

Which of the following is supported by the passage?

      A．The author had known Rich Ezzo before.

　    B．The author hasn't dreamed of getting rich immediately.

　    C．The author always prefers e-books to paper books.

　    D．The author likes Get Rich Quick-type of publications.

What to do if you don't feel popular？

●Try to take part in activities. Call your friends. Plan to do something. The worst feeling is staying home alone, because it makes you feel even more lonely.

●Try to make new friends. Choose friends carefully, not just because you think they're popular. And remember, making good friends takes time. Choosing a popular person to be friends with is okay. If they are nice.　

●Be yourself（保持独立）. If you want to become friends with someone who's popular, don't make yourself into someone you are not just to impress that person.

●Be nice. Be friendly. Be outgoing（开朗的）. But don't overdo it！Talk to trusted friends if you are feeling really bad. Or you might want to write it down in a journal（期刊）or diary.

●Do something special for yourself. You could take pictures of your friends, or collect their school pictures, and take a collage（拼贴画）to hang on your wall. This will remind you, when you are feeling unpopular, that you really do have friends.

●Think up your own ideas. These suggestions might not work for everyone.

What to do if you have a problem with your teacher？

●Talk to your parents, or another adult who will listen to you and perhaps can help. Talk to your friends. Maybe they have had problems with the same teacher, too.

●Don't give the teacher a reason to have problems with you. Do your work, complete your task, attend the class seriously and take notes. Maybe you just need to give the teacher a chance（机会）.

●Try to find out what the problem is.

●Talk to the teacher if you feel comfortable doing this. Don't be nasty（闹别扭的）, but express your concerns（关心）. Listen to the teacher, as well.

●Just accept the fact that you're not going to love all your teachers.

What do we mean by saying“ not feeling popular” ？

       A．Not liked by our classmates or workmates.

       B．Not doing what we want.

       C．Not showing any interest in anything.

       D．Not so happy.

What does the underlined word “overdo” mean?

       A．Do something too much or in an extreme way.

       B．Try your best to do something.

       C．Do something carefully.

       D．Work too hard.

The writer _______________. 　　　.

       A．believes that your friend will help you out if you take their pictures

       B．suggests that you discuss the reason of problem with your teacher when you feel uncomfortable

       C．wants you to know that students usually hates teachers

       D．is not too sure if his advice will certainly work on you

What's the best title of this passage？

       A．Why We Have Problems at School？    

B．Always be yourself.

       C．How to Handle Problems at School？

       D．Don't Be Afraid of Problems With Others.