The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．

　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries． Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U．S． companies． It may not be long before London replaces New York as the capital of PR．

　　Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．

Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts． According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．

1.Compared with the American PR personnel, what is/are an advantage（s） of the non-Americans involved in PR?

         A． They tend to be more internationally minded

         B． They speak more and better foreign languages．

         C． They usually pay more attention to global financial situation．

         D． Both A and B．

2.What is the immediate cause of the downfall of America’s public relations?

         A． The number of US public relations agencies had greatly decreased by 1991．

         B． Other countries have increased their efforts in public relations．

         C． On the global scale, cultural differences have significantly shrunk．

         D． The British companies are becoming especially sophisticated and creative in public relations．

3.It could be inferred that the author of the passage is______．

         A． an American                                                            B． a Briton                                                     

         C． Ted Turner                                                                D． an Asian

4.The underlined word “provincial” in paragraph 3 could possibly mean “      ”．

         A． strict in thinking                B． like people from rural areas

         C． limited in outlook             D． interested in geographical knowledge

The rise of multinational corporations （跨国公司）, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR．

　　Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned． In 1991, only one was． The British in particular are becoming more sophisticated and creative． A recent survey found that more than half of all British companies include PR as part of their corporate （公司的） planning activities, compared to about one-third of U.S. companies．It may not be long before London replaces New York as the capital of PR．

　　Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs． Knowledge of world geography, for example, has never been strong in this country． Secondly, Americans lag behind their European and Asian counterparts （相对应的人） in knowing a second language． Less than 5 percent of Burson—Marshall’s U．S．employees know two languages． Ogilvy and Mather have about the same percentage． Conversely, some European firms have half or more of their employees fluent in a second language． Finally, people involved in PR abroad tend to keep a closer eye on international affairs． In the financial PR area, for instance, most Americans read the Wall Street Journal． Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country．

Perhaps the PR industry might take a lesson from Ted Turner of CNN （Cable News Network）． Turner recently announced that the word “foreign” would no longer be used on CNN news

broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign．

1.Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?

A． They tend to be more internationally minded

B． They speak more and better foreign languages．

C． They usually pay more attention to global financial situation．

D． Both A and B．

2.What is the immediate cause of the downfall of America’s public relations?

A．The number of US public relations agencies had greatly decreased by 1991．

B．Other countries have increased their efforts in public relations．

C．On the global scale, cultural differences have significantly shrunk．

D．The British companies are becoming especially sophisticated and creative in public relations．

3.It could be inferred that the author of the passage is______．

A．an American       B．a Briton           C．Ted Turner         D．an Asian

4.The underlined word “provincial” in paragraph 3 could possibly mean “      ”．

A．strict in thinking                        B．like people from rural areas

C．limited in outlook                       D．interested in geographical knowledge

Zoe Chambers was a successful PR (Public Relations) consultant and life was going well — she had a great job, a beautiful flat and a busy social life in London. Then one evening in June last year, she received a text message telling her she was out of work. The first two weeks were the most difficult to live through." she said. "After everything I'd done for the company, they dismissed me by text! I was so angry and I just didn't feel like looking for another job. I hated everything about the city and my life."
Then, Zoe received an invitation from an old school friend, Kathy, to come and stay. Kathy and her husband had just bought a farm in north-west Wales. Zoe jumped at the chance to spend a weekend away from London, and now, ten months later, she is still on the farm.
"The moment I arrived at Kathy's farm, I loved it and I knew I wanted to stay." said Zoe. "Everything about my past life suddenly seemed meaningless."
Zoe has been working on the farm since then and says she has no regrets. "It's a hard life, physically very tiring." she says. "In London 1 was stressed and often mentally exhausted. But this is a good, healthy tiredness. Here, all I need to put me in a good mood is a hot bath and  Kathy's wonderful dinners."
Zoe has never felt bored on the farm. Every day brings a new experience. She has learned how to ride a horse and drive a tractor. She has been helping with the lambing. "Watching a lamb being born is one of the most moving experiences for me. I could never go back to city life now," she says.
【小题1】When working as a PR consultant in London, Zoe thought she lived a ______ life.

Zoe Chambers was a successful PR (Public Relations) consultant (顾问) and life was going well—she had a great job, a beautiful flat and a busy social life in London. Then one evening in June last year, she received a text message telling her she was out of work. “The first two weeks were the most difficult to live through,” she said. “After everything I’d done for the company, they dismissed me by text! I was so angry and I just didn’t feel like looking for another job. I hated everything about the city and my life.”
Then, Zoe received an invitation from an old school friend, Kathy, to come and stay. Kathy and her husband, Huw, had just bought a farm in northwest Wales. Zoë jumped at the chance to spend a weekend away from London, and now, ten months later, she is still on the farm.
“The moment I arrived at Kathy’s farm, I loved it and I knew I wanted to stay,”said Zoe.“Everything about my past life suddenly seemed meaningless.”
Zoe has been working on the farm since October of last year and says she has no regrets. “It’s a hard life, physically very tiring,” she says.“In London I was stressed and often mentally exhausted. But this is a good, healthy tiredness. Here, all I need to put me in a good mood is a hot bath and one of Kathy’s wonderful dinners.”
Zoe says she has never felt bored on the farm. Every day brings a new experience. Kathy has been teaching her how to ride a horse and she has learnt to drive a tractor. Since Christmas, she has been helping with the lambing—watching a lamb being born is unbelievable, she says,“It’s one of the most moving experiences I’ve ever had. I could never go back to city life now.”
【小题1】 When she worked as a PR consultant in London, Zoë thought she lived a         life.

Zoe Chambers was a successful PR (Public Relations) consultant and life was going well — she had a great job, a beautiful flat and a busy social life in London. Then one evening in June last year, she received a text message telling her she was out of work. The first two weeks were the most difficult to live through." she said. "After everything I'd done for the company, they dismissed me by text! I was so angry and I just didn't feel like looking for another job. I hated everything about the city and my life."

Then, Zoe received an invitation from an old school friend, Kathy, to come and stay. Kathy and her husband, Huw, had just bought a farm in north-west Wales. Zoe jumped at the chance to spend a weekend away from London, and now, ten months later, she is still on the farm.

"The moment I arrived at Kathy's farm, I loved it and I knew I wanted to stay." said Zoe. "Everything about my past life suddenly seemed meaningless."

Zoe has been working on the farm since October of last year and says she has no regrets. "It's a hard life, physically very tiring." she says. "In London 1 was stressed and often mentally exhausted. But this is a good, healthy tiredness. Here, all 1 need to put me in a good mood is a hot bath and one of Kathy's wonderful dinners."

Zoe says she has never felt bored on the farm. Every day brings a new experience. Kathy has been leaching her how to ride a horse and she has learnt to drive a tractor. Since Christmas, she has been helping with the lambing — watching a lamb being born is unbelievable, she says, "It's one of the most moving experiences I've ever had. I could never go back to city life now."

 When working as a PR consultant in London, Zoe thought she lived a______life.

A. satisfying                B. tough                      C. meaningless                    D. boring

The most important reason why Zoe went to visit Kathy's farm is that______.

A. Zoe lost her job as a PR consultant                       B. Kathy persuaded her to do so

C. Zoe got tired of the city life                                 D. Zoe loved Wales more than London

How docs Zoe feel about the country life according to the passage?

A. Tiresome and troublesome.                           B. Romantic and peaceful

C. Mentally exhausting but healthy                    D. Physically tiring but rewarding.

Which of the following is closest to the main idea of the passage?

A. A friend in need is a friend indeed.                      B. Where there is a will, there is a way.

C. A misfortune may turn out a blessing.        D. Kill two birds with one stone.