Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?

The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.

Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”

She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”

In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.

1.Despite recent changes in attitudes, some advertisements still fail to        .

2.According to the writer, the commonest fault of present-day advertising is to         .

3.Emma Bennett suggests that advertisement ought to        .

4.We can learn from the passage that advertising industry should         .

Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?

The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.

Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”

She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”

In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.

1.Despite recent changes in attitudes, some advertisements still fail to        .

2.According to the writer, the commonest fault of present-day advertising is to         .

3.Emma Bennett suggests that advertisement ought to        .

4.We can learn from the passage that advertising industry should         .

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　　I used to be ashamed of my grandma. I know that's a 1 thing to say, but it was true until today, so I have to 2 it.

　　The 3 started when my friend Katy found Grandma's false teeth floating in a glass on the bathroom sink. I was so used to seeing them that I 4 took notice of them. But Katy shouted, laughing and 5 to talk to them. I had to get down on my knees and 6　　her to shut up so my grandma wouldn't 7 and get hurt.

　　After that happened, I 8 there were a million things about Grandma that were embarrassing (令人窘迫) .

　　Once she took Jill and me out to Burger King. 9 ordering our hamburgers well-done, she told the person behind the counter, “They' 11 have two Whoppers (巨无霸) well-to-do. ” Jill burst out laughing, but I almost 10 .

　　After a while, I started wishing I could 11 Grandma in a closet. I even complained to my parents. Both my parents said I had to be careful not to make Grandma feel 12 in our home.

　　Then last Wednesday, something happened that 13 everything completely. My teacher told us to help find interesting old people and 14 them about their 15 for a big Oral History project. I was trying to think of someone when Angie pushed me gently.

　　“Volunteer your grandmother,” she whispered. “She's 16 and rich in experience.”

　　That was the last thing I ever thought Angie would say about my grandma.

　　This is how I ended up on 17 today interviewing my own grandmother before the whole school assembly (集合). All my friends and teachers were listening to her 18 she was a great heroine. I was 19 of my grandma and hoped she would 20 know that I had been ashamed of her.

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During communication, “words” express only 7% of meanings between people. About 23% of meanings are from the “tone of voice” and 70% of meanings come from “body language”. So next time you want someone’s attention—try body language instead.

Everyone does it, and most interestingly—most do it unconsciously. You may wonder: “Does that mean I have to study psychology to succeed in reading body language?” The answer is “no” because most people are already body language readers.

It’s a skill developed since we’re babies—think of how most babies can recognize facial expressions and get attention without saying anything. That is, you needn’t spend most of your time practicing some of your body language cues(暗示)!

However, you should know that the context(语境) is king. It suggests that, depending on the context of the situation, people will hide body language cues. So sometimes cues can be tricky: a woman who locks her arms may think you are boring—or she may just feel cold. You must learn to read into the context as well as the cues. Sometimes people care more about their body language cues. For example, poker(扑克牌戏) players will consciously hide more of their body language cues.

The first place to start when reading a person’s body language is the face. The easiest way to hide your feelings is to cover your face. This is why it’s sometimes hard to tell if an Islamic girl likes you.

If the eyes are the windows of the mind, the eyebrows(眉毛) are the windows of the eyes. So, notice how a person’s eyebrows will generally rise when they meet someone, see something they like or are surprised at. Eyes generally smile along with the mouth when someone is happy, so everyone knows “^ . ^”.

1.The first paragraph is mainly to show _____.

A．how to express your meanings clearly

B．how to draw other’s attention

C．the importance of body language

D．the role of words in communication

2.Most of the time in our daily life, we ______.

A．find body language very interesting

B．don’t realize we’re using body language

C．hardly use any body language

D．use body language on purpose

3.What does the saying “the context is king” suggest?

A．The context results from body language.

B．The context makes body language difficult.

C．The context helps when reading body language.

D．The context is more important than body language.

4.Who will hide their body language cues on purpose according to the text?

A．Scientists          B．Farmers.          C．Teachers.          D．Poker players.

During communication, “words” express only 7% of meanings between people. About 23% of meanings are from the “tone of voice” and 70% of meanings come from “body language”. So next time you want someone’s attention—try body language instead.
Everyone does it, and most interestingly—most do it unconsciously. You may wonder: “Does that mean I have to study psychology to succeed in reading body language?” The answer is “no” because most people are already body language readers.
It’s a skill developed since we’re babies—think of how most babies can recognize facial expressions and get attention without saying anything. That is, you needn’t spend most of your time practicing some of your body language cues(暗示)!
However, you should know that the context(语境) is king. It suggests that, depending on the context of the situation, people will hide body language cues. So sometimes cues can be tricky: a woman who locks her arms may think you are boring—or she may just feel cold. You must learn to read into the context as well as the cues. Sometimes people care more about their body language cues. For example, poker(扑克牌戏) players will consciously hide more of their body language cues.
The first place to start when reading a person’s body language is the face. The easiest way to hide your feelings is to cover your face. This is why it’s sometimes hard to tell if an Islamic girl likes you.
If the eyes are the windows of the mind, the eyebrows(眉毛) are the windows of the eyes. So, notice how a person’s eyebrows will generally rise when they meet someone, see something they like or are surprised at. Eyes generally smile along with the mouth when someone is happy, so everyone knows “^ . ^”.
【小题1】The first paragraph is mainly to show _____.