If you've ever seen a James Bond movie，you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.

　 Why? You have been affected by product placement.

　 Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples：Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).

　 Shampoo, mobile phones, cars and fitness centers – anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.

　 Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.

　 Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.

　 So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.

1. James Bond movies are mentioned in the first paragraph to show_________.

  A. how popular James Bond is            B. how great the Aston Martin car is

  C. how to make a movie more artistic      D. how effectively product placement works

2.Product placement can have a bad effect on the_________ of a movie.

  A. atmosphere      B. mass appeal       C. box-office success      D. artistic value

3.What does the underlined word "cash-strapped" in Paragraph 6 probably mean?

  A. Short of money.                B. Wasting a lot of money.

  C. having enough money.           D. Trying to save money.

4.We can learn from the example of Meteor Shower that__________.

  A. business has a big say in the movie

  B. the original story was not suitable for a movie

  C. filmmakers are only concerned about making money

  D. milk tea is more popular than ice cream

完形填空，阅读下面短文，从各题所给的四个选项中，选出能填入空白处的最佳选项。

　　When a person is curious about something, it means he is 1 in it and wishes to know more about it. There is 2 wrong with curiosity in itself. Whether it is good or bad depends on what people are curious about.

　　Curiosity is 3 silly or wrong. Some persons with nothing to do are full of curiosity about what their 4 are doing. They are 5 to know what they are eating or drinking, what they are 6 home or taking outside, or 7 they have come so early or late. To be interested in these things is 8 because they are 9 at all. It is none of their 10 to know what their neighbors do or are doing. Such curiosity is 11 not only 12 but also harmful. For most probably, it 13 to small talk which often brings harm, shame of disrespect to others, and thus 14 their feelings.

　　On the other hand, there is a 15 curiosity--the curiosity of wise men, who wonder at all the great things and try to 16 all they can about them. Columbus could never have found America if he had not been 17 . James Watt would not have made the steam engine 18 his curiosity about the raising of the kettle lid. All the discoveries in human history have been made 19 a result of curiosity, 20 , the curiosity is never about unimportant things which have few or nothing to do with the happiness of the public.

If you've ever seen a James Bond movie，you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.
　 Why? You have been affected by product placement.
　 Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples：Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).
　 Shampoo, mobile phones, cars and fitness centers–anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.
　 Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.
　 Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.
　 So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.
【小题1】James Bond movies are mentioned in the first paragraph to show_________.

A．how popular James Bond is	B．how great the Aston Martin car is
C．how to make a movie more artistic	D．how effectively product placement works

       Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions.』① To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.

　　The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.

　　The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.

　　Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.

8. According to the passage, which of the following is true?

　 A. All international managers can learn culture.

　 B. Business diversity is not necessary.

　 C. Views differ on how to treat culture in business world.

　 Ｄ. Most people do not know foreign culture well.

9. According to the author, the model of Pepsi .

　Ａ. is in line with the theories of the school advocating the business is business the world around

　Ｂ. is different from the model of McDonald’s

　Ｃ. shows the reverse of globalization

　Ｄ. has converged cultural differences

10. The two schools of thought .

　　Ａ. both propose that companies should tailor business approaches to individual cultures

　　Ｂ. both advocate that different policies be set up in different countries

　　Ｃ. admit the existence of cultural diversity in business world

　　Ｄ. Both Ａ and Ｂ

11. This article is supposed to be most useful for those .

　　A. who are interested in researching the topic of cultural diversity

　  B. who have connections to more than one type of culture

　　C. who want to travel abroad

　　D. who want to run business on International Scale

12. According to Fortune, successful international companies .

　  Ａ. earn 20 percent or more of their revenue overseas

　  Ｂ. all have the quality of patience

　  Ｃ. will follow the overseas local cultures

　　Ｄ. adopt the policy of internationalization

The head office of the bank is in Beijing but it has all over the country.

　 A. companies　　　　　　 B. branches　　 C. organizations　　　　　 D. businesses