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The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
1.Compared with the American PR personnel, what is/are an advantage(s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
2.What is the immediate cause of the downfall of America’s public relations?
A. The number of US public relations agencies had greatly decreased by 1991.
B. Other countries have increased their efforts in public relations.
C. On the global scale, cultural differences have significantly shrunk.
D. The British companies are becoming especially sophisticated and creative in public relations.
3.It could be inferred that the author of the passage is______.
A. an American B. a Briton
C. Ted Turner D. an Asian
4.The underlined word “provincial” in paragraph 3 could possibly mean “ ”.
A. strict in thinking B. like people from rural areas
C. limited in outlook D. interested in geographical knowledge
查看习题详情和答案>>
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
【小题1】Compared with the American PR personnel, what is/are an advantage(s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
【小题2】What is the immediate cause of the downfall of America’s public relations?
| A.The number of US public relations agencies had greatly decreased by 1991. |
| B.Other countries have increased their efforts in public relations. |
| C.On the global scale, cultural differences have significantly shrunk. |
| D.The British companies are becoming especially sophisticated and creative in public relations. |
| A.an American | B.a Briton |
| C.Ted Turner | D.an Asian |
| A.strict in thinking | B.like people from rural areas |
| C.limited in outlook | D.interested in geographical knowledge |
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies.It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
1.Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
2.What is the immediate cause of the downfall of America’s public relations?
A.The number of US public relations agencies had greatly decreased by 1991.
B.Other countries have increased their efforts in public relations.
C.On the global scale, cultural differences have significantly shrunk.
D.The British companies are becoming especially sophisticated and creative in public relations.
3.It could be inferred that the author of the passage is______.
A.an American B.a Briton C.Ted Turner D.an Asian
4.The underlined word “provincial” in paragraph 3 could possibly mean “ ”.
A.strict in thinking B.like people from rural areas
C.limited in outlook D.interested in geographical knowledge
查看习题详情和答案>>
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies.It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
【小题1】Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
【小题2】What is the immediate cause of the downfall of America’s public relations?
| A.The number of US public relations agencies had greatly decreased by 1991. |
| B.Other countries have increased their efforts in public relations. |
| C.On the global scale, cultural differences have significantly shrunk. |
| D.The British companies are becoming especially sophisticated and creative in public relations. |
| A.an American | B.a Briton | C.Ted Turner | D.an Asian |
| A.strict in thinking | B.like people from rural areas |
| C.limited in outlook | D.interested in geographical knowledge |
请根据下列图示用英语向来访的外宾介绍你校新建网络学校的情况。
1.●使教与学更为方便有趣
●在课堂上获取更多信息,学到更多知识
2.●向师生开放
●可向世界各地发送电子邮件(email)
●可通过因特网(internet)查找最新信息
3.●只要家中有电脑,任何人都可以学习本校课程
4.●有助于改善学校管理
●满足现代化学校的需要
注意:1.介绍须包括图示的主要内容,可以适当增减信息使内容连贯;
2.词数:100左右;
3.开头语已为你写好。
生词:1.多媒体教学系统Multimedia Teaching System
2.电子阅览室 Information Center
3.远程教学系统Long-distance Teaching System
4.校务管理系统School Management System
Ladies and gentlemen,
Welcome to our New Century Net-school !
________________________________________
新世纪Net-school网络示意图