摘要: "We are fighting an end to slavery. We won't stop our fight slavery until all the slaves are freed it," he said.

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Most 23-year-olds have not done enough in life to be worthy of having their own documentary(纪录片)

  Most 23-year-olds aren't LeBron James.

  The NBA superstar, who recently won gold at the Beijing Olympics, has just released More Than a Game. It is a documentary that follows his rise to stardom (明星地位) and how he and four childhood friends overcame long odds to win a national championship in high school.

  Combining footage (镜头) taken during James' career at St. Vincent-St. Mary High School in Akron, Ohio, US, along with one-on-one interviews by writer/director Kris Belman, home videos, and personal family photographs, the film is about much more than basketball. At its core (核心) is a story of friendship, loyalty and love.

  "We set out with a goal as kids and we wanted to accomplish that someway, somehow by using basketball as a tool, not knowing that it was going to create other opportunities for us," James said. "We didn't know it was going to create a brotherhood and trust. We grew from kids into young men."

  While James is the star, his former teammates, Dru Joyce III, Sian Cotton, Willie McGee and Romeo Travis, play a major role in the film.

  Their journey began together as 8-year-old boys, winds through years traveling all over America playing in basketball tournaments and finishes in their senior season at St. Vincent-St. Mary High School.

  At the time, Belman was a college film student. He set out to film James and his friends' season as his final school project, a 10-minute documentary. But after gaining the trust of the players and coach Dru Joyce, Belman spent two months filming and eventually teamed with producer Harvey Mason Jr to the full-length feature.

  James hopes the film will inspire youngsters (年轻人).

  "We set out with a goal when we were eight and we accomplished it when we were 18," he said. "It's a great story and I wanted to get it out to kids that have a dream, that they should continue to go after it, believe in it and live it if they want to accomplish something."

LeBron James achieved his goal set at 8 when         .

       A.he won a gold medal at the Beijing Olympics

       B.He won a national championship in high school

       C.he became a collage student

       D.he was interviewed by Kris Belman

Which of the following is unlikely to be included in the description of James?

       A.Friendly.  B.Faithful.   C.Hardworking.   D.Self-centered.

More Than a Game is           .

       A.James’ favorite story about his childhood

       B.a documentary filmed by James’ classmate

       C.a film made by Belman

       D.an article a bout James’ high school life

We can learn from the passage that More Than a Game is        .

       A.inspiring B.dull   C.puzzling   D.imaginary

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April 22,2010 will be the 18th celebration of the annual Take Our Daugluers to Work Day (TOD), a project the National Ms.Foundation for Women of America (NFW) developed to expose girls to expanding opportunities for women in the workplace.

       The program offers, millions of girls a first - hand view of the many career opportunities available in their futures.Now that women make up 46 peroent of the U.S.workforce, girls can find role models in every occupational field-from politics to molecular biology to professional athletics, to name just a few.TOD encourages girls to focus on their abilities and opportunities, not just their appearance.

The NFW developed the project more than a decade ago to address the self - esteem problems that many girls experience when they enter adolescence.At school, boys often receive more encouragement in the classroom, especially in math.science and computer science, the academic fields that tend to lead to the highest salaries.Women receive on average only 73 cents for every dollar that men are paid.and remain vastly underrepresented (数量不足) in top executive positions and technology fields.TOD aims to give girls the confidence and inspiration they need to develop successful careers, particularly in non-traditional fields.

       Perhaps because the program had become so widespread and successful, TOD had been criticized for excluding boys.and it was expanded in 2003to include boys.The program’s official website states that the program was changed in order to provide both boys and girls with opportunities to explore careers at an age when they are more flexible in tenns of gender stereotyped roles."We should also show boys that becoming a child care provider is as acceptable a choice as becoming a police officer or CEO," added Sara K.Gould.executive director of the NFW.

The purpose for having a Take Our Daughters to Work Day is ____

A.to encourage girls to get top paying jobs                            ,

B.to let girls spend more time with their mothers

C.to show girls possibilities for work and careers

D.to give girls a chance to visit their mothers' offices

Why are women underrepresented in some fields such as technology?

       A.They are not interested in these fields.

       B.They are not encouraged to work in these fields.

       C.They are not paid the same as men in these fields.

       D.They are not allowed to be educated in these fields.

TOD was criticized because some people ____.

A.thought it was not fair to boys

B.did not like having children at work

C.did not have daughters to take to work

D.would rather have their daughters stay at home

Which of the following is true according to the passage?

A.Boys are now included on Take Our Daughters to Work Day.

B.Women and men have always been treated equally at work.

C.Homemaking and raising children are jobs for girls only.

D.Girls grow up receiving more attention than boys.

What can we learn from Sara K.Gould's words?

A.Boys are sometimes more careful and responsible than girls.

B.It is most suitable for women to look after children at home.

C.Aboy's life ambition should be to become an officer or CEO.

D.It is also acceptable for boys to do what girls are supposed to.

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The income gap between China's rural and urban residents(居民) has continued to widen during the past few years in spite of rapidly rising rural incomes, Agricultural Minister Sun Zhengcai said here on Wednesday.

    The income ratio(比率) between urban and rural residents was 3.28:1 in 2006, against 3.23:1 in 2003, said Sun in his report on the promotion of building a new countryside in 2007. Sun also said the net income of rural residents in different regions also varied widely. The income gap is only one of several problems in rural areas, according to Sun's report. While listing the achievements in rural areas in recent years, Sun believed that rural development still followed behind urban development.

    "We have bigger pressure to ensure the supply of major agricultural products such as grain," he said. "China's urbanization(都市化) has been speeded up and more rural residents have gone to urban areas," he said.

    "In this case, more agricultural producers become farm produce consumers, which created more pressure for supply," he said.

    Another problem facing China's agricultural development is inadequate application of science and technology.

    "Only 30 percent of scientific and technological achievements have been applied to agricultural production, which is 40 percentage points lower than developed countries," he said.

    Despite increased government spending in rural areas, the infrastructure(基础下部组织) is still poor and easily hit by disasters.

    According to Sun, the government spent 431.8 billion yuan ($59.15 billion) on agriculture, rural areas and farmers this year, an increase of 80.1 billion yuan over the previous year.

    China set aside 11.38 billion yuan to promote a new rural cooperative medical care system and 27.98 billion yuan to support the new compulsory education mechanism in rural area to ensure that all citizens shared the fruits of China's reform and opening-up, Sun said.

Which of the following is TRUE according to the text?

   A. Because of the rapidly rising rural incomes, the income gap between China's rural and urban residents will disappear this year.

   B. The net income of rural residents in different regions is the same.

   C. The government has taken measures to develop the economy in the rural areas.

   D. Because of the rapidly rising rural incomes, the supply of major agricultural products is enough.

Can you infer the meaning of the underlined words in paragraph 5?

   A. be made full use of

   B. be made little use of

   C. be not made full use of

   D. be made good use of

How much is spent on agriculture, rural areas and farmers the previous year?

   A. 431.8 billion yuan   B. 511.9 billion yuan 

   C. 351.7 billion yuan   D. 80.1 billion yuan

Which is NOT the problem in rural areas?

   A. The income gap

   B. The inadequate application of science and technology

   C. The supply of major agricultural products

   D. China's urbanization

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  In the more and more competitive scrvice industry , it is no longer enough to promise customrr satisfaction. Today , customer “delighi” is what companies are trying to achieve in or order to keep and increase market share.

It is accepted in the marketing industry , and confirmed by a number of researches, that customers receiving good service will promote business by telling up to 12 other people : those treated badly will tell their tales of woe to up to 20 people, 80 percent of people who feel their complaints are handled fairly will stay loyal

     New llenges for customer care have come when peoplecan obtain  goods and services through  telephone call centers and the Intemet. For example , many companies now have to invest(投资)a lot of money in information technology and staff training in order to cope with the “phone rage”—caused by delays in answering calls ,being cut off in mid-conversation or left waiting for long periods.

“Many people do not like talking to machines ,”says Dr . Storey Senior Lecturer in Marketng at City University Business School. “Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with them .The aim is to make the customet feel they know you and that you can trest— the sort of comfortable feelings people have during face-to-face chats with their local branch manager.”

  Recommended ways of creating customer delight include: under-promising and over-delivering  (saying that a repair will be camed out within five hours ,but getting it done within two );replacing a faulty product immediately : throwing in a gift voucher(购物礼卷)as an unexpected “thank you” to regntlar customers ;and always returning calls ,even when they are complaints.

  Aiming for customer delight is all very well , but if services do not reach the high level promised , disappointment or worse will be the result . This can be eased by offering an aplogy and an explanation of why the service did not meet usual standards with empathy (for example,“I know how you must feel”) , and possible solutions (replacement , compensation or whatever faimess suggests best meets the case).

      Airlines face some of the tourhest challenges over customer care . Fierce competition has convinced them that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays caused by weather ,unclaimed luggage and technieal problems .

   For British Airways staff , a winning telephone style is considercd vital in handling the large volume of calls about bookings and flight times . They are trained to answer quickly ,with their name , job title and a “we are here to help” attitude. The company has investod heavily in information technology to make sure that infomation is available instantly on scren.

     British Airways also says its customer care policies are applied within the company and staff are

taught to regard each other as customers requiring the highest standards of service.

   Customer care is obviously here to stay and it would be a foolish company that used slogans such as "we do as we please”. On the other  hand , the more customers are promised, the greater the risk of  disappointment.

1.

 We can learn from Paragraph 2 that       .

A.  complaining customers are hard to satisfy

B.  unsatisfied customers receive better service

C.  Satisfied customers catch more attention

D.  well-treated customers promote business

2.

 The writer mentions “phone rage”(Paragraph 3) to show that        .

A. customers often use phones to express their anger

B. people still prefer to buy goods online

C. customer care becomes more attention

D. customers rely on their phones to obtain services 

3.

 What does the writer recommend to create delight?

A. Calling customers regularly    B. Giving a “thank you” note.

C. Delivering a quicker service    D. Promising more gifts.

4.

 If a manager should show his empathy (Paragraph6), what would he  probably say?

A.“I know how upset you must be.”   B.“I appreciate your understanding.”

C. “I’m sorry for the delay.”          D.“I know it’s our fault.”

5.

Customer delight is important for airlines because      .

A. their telephone style remains anchanged

B. they are more likely to meet with complaints

C. the services cost them a lot of money

D. the policies can be applied to their staff

6.

 Which of the following is conveyed in this article?

A. Face-to-face service creatcs comfortable feelings among customers.[来源:Zxxk.Com]

B. Companies that promise more will naturally attract more customers.

C. A company should promise less but do more in a competitive market.

D. Customer delight is more important for airlines than for banks.

 

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