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For several years, Americans have enjoyed teleshoppingwatching TV and buying things by phone. __71__ In a number of European countries, people can turn on their TVs and shop for clothes,jewelry, food, toys, and many other things.
__72__ For example, the biggest Swedish company sells different kinds of things on TV in 15 European countries, and in one year it made $100 million. In France there are two teleshopping channels, and the French spend about $ 20 million a year to buy things through those channels.
In Germany, until last year teleshopping was only possible on one channel for 1 hour every day. Then the government allowed more teleshopping. Other channels can open for telebusiness, including the largest American teleshopping company and a 24hour teleshopping company. __73__
Some people like teleshopping because it allows them to do their shopping without leaving their homes. With all the problems of traffic in the cities, this is an important reason, but at the same time, other Europeans do not like this new way of shopping. __74__ Many Europeans usually worry about the quality of the things for sale on TV. Good quality is important to them,and they believe they cannot be sure about the quality of the things on TV.
__75__ They will have to be more careful about the quality of the things they sell. They will also have to work harder to sell things that the buyers cannot touch or see in person.
A. Now teleshopping is starting in European.
B. They call teleshopping “Junk on the air”.
C. Teleshopping is becoming popular in Sweden.
D. German businesses are hoping this new teleshopping will help them sell more things.
E. The need for high quality means that European teleshopping companies will have to be different from the American companies.
F. Teleshopping is popular among people.
G. German teleshopping business is controlled by American.
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四.阅读理解:
A
Professor Reason recently persuaded 35 people to keep a diary of all their absent-minded actions for two weeks. When he came to analyze(分析) their embarrassing errors , he was surprised to find that nearly all of them fell into a few groups .
One of the women, for instance, on leaving her house for work one morning threw her pet dog her ear-rings and tried to fix a dog biscuit on her ear. “ The explanation for this is that the brain is like a computer, ” explains the professor, “ People programme themselves to do certain activities regularly. It was the woman’s custom every morning to throw her dog two biscuits and then put on her ear-rings. But somehow the action got reversed(颠倒) in the programme .” About one in twenty of the incidents the volunteers reported were these “ programme assembly failures.”
Twenty per cent of all errors were “ test failures ”—primarily due to not verifying the progress of what the body was doing . A man about to get his car out of the garage passed through the back yard where his garden jacket and boots were kept , put them on —much to his surprise . A woman victim reported : “ I got into the bath with my socks on .”
The commonest problem was information “ storage failures”. People forgot the names of people whose faces they knew, went into a room and forgot why they were there, mislaid something, or smoked a cigarette without realizing it.
The research so far suggests that while the “ central processor” of the brain is liberated from second-to-second control of a well-practiced routine, it must repeatedly switch back its attention at important decision points to check that the action goes on as intended. Otherwise the activity may be “ captured ” by another frequently and recently used programme, resulting in embarrassing errors.
1. The purpose of Professor Reason’s research is .
A. to show the difference between men and women in their reasoning
B. to classify and explain some errors in human actions
C. to find the causes which lead to computer failures
D. to compare computer functions with brain workings .
2. Which of the following might be grouped under “ programme assembly failures ”?
A. A woman went into a shop and forgot what to buy.
B. A man returning home after work left his key in the lock.
C. A lady fell as she was concentrating on each step her feet were taking.
D. An old man, with his shoes on, was trying to put on his socks.
3. The word “ verifying ” in paragraph 3 can be replaced by .
A. improving B. changing C. checking D. stopping
4. According to the passage, the information “ storage failures ” refer to .
A. the destruction of information collecting system
B. the elimination of one’s total memory
C. the temporary loss of part of one’s memory
D. the separation of one’s action from consciousness
四. 阅读理解:
A
Professor Reason recently persuaded 35 people to keep a diary of all their absent-minded actions for two weeks. When he came to analyze(分析) their embarrassing errors , he was surprised to find that nearly all of them fell into a few groups .
One of the women, for instance, on leaving her house for work one morning threw her pet dog her ear-rings and tried to fix a dog biscuit on her ear. “ The explanation for this is that the brain is like a computer, ” explains the professor, “ People programme themselves to do certain activities regularly. It was the woman’s custom every morning to throw her dog two biscuits and then put on her ear-rings. But somehow the action got reversed(颠倒) in the programme .” About one in twenty of the incidents the volunteers reported were these “ programme assembly failures.”
Twenty per cent of all errors were “ test failures ”—primarily due to not verifying the progress of what the body was doing . A man about to get his car out of the garage passed through the back yard where his garden jacket and boots were kept , put them on —much to his surprise . A woman victim reported : “ I got into the bath with my socks on .”
The commonest problem was information “ storage failures”. People forgot the names of people whose faces they knew, went into a room and forgot why they were there, mislaid something, or smoked a cigarette without realizing it.
The research so far suggests that while the “ central processor” of the brain is liberated from second-to-second control of a well-practiced routine, it must repeatedly switch back its attention at important decision points to check that the action goes on as intended. Otherwise the activity may be “ captured ” by another frequently and recently used programme, resulting in embarrassing errors.
1. The purpose of Professor Reason’s research is .
A. to show the difference between men and women in their reasoning
B. to classify and explain some errors in human actions
C. to find the causes which lead to computer failures
D. to compare computer functions with brain workings .
2. Which of the following might be grouped under “ programme assembly failures ”?
A. A woman went into a shop and forgot what to buy.
B. A man returning home after work left his key in the lock.
C. A lady fell as she was concentrating on each step her feet were taking.
D. An old man, with his shoes on, was trying to put on his socks.
3. The word “ verifying ” in paragraph 3 can be replaced by .
A. improving B. changing C. checking D. stopping
4. According to the passage, the information “ storage failures ” refer to .
A. the destruction of information collecting system
B. the elimination of one’s total memory
C. the temporary loss of part of one’s memory
D. the separation of one’s action from consciousness
查看习题详情和答案>>Years ago, a cigarette commercial asked if you were smoking more, but enjoying it less. That describes the way many of us live today. We are doing more, but enjoying it less. And when that doesn’t work, we compound the problem. In our frantic search for satisfaction, we try stuffing still more into our days, never realizing that we are taking the wrong approach.
The truth is simple; so simple it is hard to believe. Satisfaction lies with less, not with more. Yet, we pursue the myth that this thing, or that activity, will somehow provide the satisfaction we so desperately seek.
Arthur Lindman, in his devastating book, “The Harried Leisure Class,” described the futility of pursuing more. His research focused on what people did with their leisure time. He found that as income rose, people bought more things to occupy their leisure time. But, ironically, the more things they bought, the less they valued any one of them. Carried to an extreme, he predicted massive boredom in the midst of tremendous variety. That was more than twenty years ago, and his prediction seems more accurate every year.
Lindman, of course, is not the first to discover this. The writer of Ecclesiastes expressed the same thought thousands of years ago. It is better, he wrote, to have less, but enjoy it more.
If you would like to enjoy life more, I challenge you to experiment with me. How could you simplify your life? What could you drop? What could you do without? What could you stop pursuing? What few things could you concentrate on?
The more I learn, the more I realize that fullness of life does not depend on things. The more I give up, the more I seem to gain. But words will never convince you. You must try it for yourself.
1.Arthur Lindman predicted twenty years ago that ______.
A. more things brought more value B. the more people had, the less they valued them
C. people didn’t like to pursue more D. massive boredom came from less variety
2.What does the article suggest to make our life happier?
A. To enjoy more things. B. To buy more things.
C. To sell things we do not need. D. To get rid of useless things.
3.The passage is probably written to ___________.
A. introduce Arthur Lindman and his book B. tell the readers what is satisfaction
C. introduce how to simplify people’s life D. persuade people to simplify their life
查看习题详情和答案>>
Years ago, a cigarette commercial asked if you were smoking more, but enjoying it less. That describes the way many of us live today. We are doing more, but enjoying it less. And when that doesn’t work, we compound the problem. In our frantic search for satisfaction, we try stuffing still more into our days, never realizing that we are taking the wrong approach.
The truth is simple; so simple it is hard to believe. Satisfaction lies with less, not with more. Yet, we pursue the myth that this thing, or that activity, will somehow provide the satisfaction we so desperately seek.
Arthur Lindman, in his devastating book, “The Harried Leisure Class,” described the futility of pursuing more. His research focused on what people did with their leisure time. He found that as income rose, people bought more things to occupy their leisure time. But, ironically, the more things they bought, the less they valued any one of them. Carried to an extreme, he predicted massive boredom in the midst of tremendous variety. That was more than twenty years ago, and his prediction seems more accurate every year.
Lindman, of course, is not the first to discover this. The writer of Ecclesiastes expressed the same thought thousands of years ago. It is better, he wrote, to have less, but enjoy it more.
If you would like to enjoy life more, I challenge you to experiment with me. How could you simplify your life? What could you drop? What could you do without? What could you stop pursuing? What few things could you concentrate on?
The more I learn, the more I realize that fullness of life does not depend on things. The more I give up, the more I seem to gain. But words will never convince you. You must try it for yourself.
1.Arthur Lindman predicted twenty years ago that ______.
A. more things brought more value B. the more people had, the less they valued them
C. people didn’t like to pursue more D. massive boredom came from less variety
2.What does the article suggest to make our life happier?
A. To enjoy more things. B. To buy more things.
C. To sell things we do not need. D. To get rid of useless things.
3.The passage is probably written to ___________.
A. introduce Arthur Lindman and his book B. tell the readers what is satisfaction
C. introduce how to simplify people’s life D. persuade people to simplify their life
查看习题详情和答案>>