Everybody knows that colors are connected with certain feelings. For example, why do some people paint the walls of their rooms yellow and others pink? The same is true in stores. They want us to feel something when we look at their products.

Green, for example, tries to show the quality of a product: how good it is for us or for our environment. It also suggests that the product is healthier, has less fat and maybe fewer calories. Red, on the other hand is an aggressive color that is often used for packaging food. Red wants us to become hungry or thirsty. Purple is a kind of color that is often seen as royal. It indicates that it is something special. Producers use purple to show that something is of good quality. Blue is not very often found in food packaging because there are not very many foods that have a blue color.

Colors can also have different meaning in different cultures and countries. For example, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries. The Egyptian pharaohs(法老) wore white crowns. A white sale is a sale of sheets, towels, and other bed and bath items. A white flag is the universal symbol for truce(休战). A white elephant is a rare, pale elephant sacred(神圣的) to the people of India, Thailand, Burma, and Sri Lanka. In these countries, something that is a white elephant is either a possession that costs more than it is worth to keep or an item that the owner doesn’t want but can’t get rid of.

Consumers are aware that certain foods must have certain colors. When Pepsi brought out a crystal clear cola in 1992, it thought that consumers would buy it because clear meant pure and healthy. After a few months Pepsi found out that a cola had to be dark-colored. Crystal Pepsi failed and the company pulled it off the market.

Advertising professionals often need to look at a product through the consumers’ eyes when choosing a color. The right packaging colors can truly improve the sales of a product but choosing a wrong color could end in failure.

1.According to the passage, blue is rarely used in food packaging because ____.

A. most consumers dislike it

B. it matches very few foods

C. it brings people low spirits

D. it doesn’t catch people’s eyes

2.According to the passage, in India if something is expensive but useless, it can be called   ____.

A. a white flag   B. a white elephant

C. a white sale    D. a white crown

3.Pepsi’s example is used to show ____.

A. Pepsi’s success comes from failures

B. health is the main concern in drink making

C. crystal clear drinks can’t attract consumers

D. people have fixed ideas about products and colors

4.What would be the best title for the passage?

A. Colors in advertising

B. Colors in food packaging

C. Our everyday life and colors

D. Foods in different colors

In white shirt, blue pants, black cloth shoes and two pigtails, Jingqiu gives off an air of great "pure beauty" in Zhang Yimou’s new movie Under the Hawthorn Tree, which tells the story of the sad romance of Jingqiu and a handsome young man named Laosan set at the end of　the "cultural revolution" (1966-- 1976).
Before it was released, moviegoers foresaw what this "pure beauty" could be. Director Zhang complained of how long it had taken him to find the right girl for the part of Jingqiu -- a character so innocent. She believes that simply lying on the same bed as a man will make her pregnant.
It was 18-year-old Zhou Dongyu who stood out from the crowd. According to Zhang, Zhou has "eyes that are clear like a fountain on a mountainside". Born to an ordinary worker's family, the Shijiazhuang girl was in her final year of high school and working hard for a place in an art college.
"If you have fair skin and clear eyes, as Jingqiu does, it is easy to look pure. Girls today wear so many jewels and make-up--that's the reason Zhang was not interested," said Du Yanlai, 17, of Chengdu.
While some teenagers consider such "pure" beauty illusory, others believe that it speaks of something soulful.
Purity is all about an innocence that shines through from within, thinks 16-year-old Tan Mengxi of Nanjing. "Being pure can be simple, not having complicated thoughts and being inexperienced. However, it doesn't mean an ignorant or native person. So, a person is pure in his or her nature if he or she is always enthusiastic and able to deal with difficult matters independently. This purity doesn't pass with time, "she said.
【小题1】What's the real purity according to Tan Mengxi?

In white shirt, blue pants, black cloth shoes and two pigtails, Jingqiu gives off an air of great "pure beauty" in Zhang Yimou’s new movie Under the Hawthorn Tree, which tells the story of the sad romance of Jingqiu and a handsome young man named Laosan set at the end of the "cultural revolution" (1966-- 1976).
Before it was released, moviegoers foresaw what this "pure beauty" could be. Director Zhang complained of how long it had taken him to find the right girl for the part of Jingqiu -- a character so innocent. She believes that simply lying on the same bed as a man will make her pregnant.
It was 18-year-old Zhou Dongyu who stood out from the crowd. According to Zhang, Zhou has "eyes that are clear like a fountain on a mountainside". Born to an ordinary worker's family, the Shijiazhuang girl was in her final year of high school and working hard for a place in an art college.
"If you have fair skin and clear eyes, as Jingqiu does, it is easy to look pure. Girls today wear so many jewels and make-up--that's the reason Zhang was not interested," said Du Yanlai, 17, of Chengdu.
While some teenagers consider such "pure" beauty illusory, others believe that it speaks of something soulful.
Purity is all about an innocence that shines through from within, thinks 16-year-old Tan Mengxi of Nanjing. "Being pure can be simple, not having complicated thoughts and being inexperienced. However, it doesn't mean an ignorant or native person. So, a person is pure in his or her nature if he or she is always enthusiastic and able to deal with difficult matters independently. This purity doesn't pass with time, "she said.

1. 1.

   What's the real purity according to Tan Mengxi?

   1. A.
      Having eyes as clear as a fountain.
   2. B.
      Not wearing so many jewels and make-up.
   3. C.
      Being ignorant and native.
   4. D.
      Being simple, enthusiastic and able to manage things alone.
2. 2.

   What does the underlined word “illusory” mean here?

   1. A.
      unreal.
   2. B.
      unhealthy.
   3. C.
      unscientific.
   4. D.
      negative.
3. 3.

   What can we infer from the passage?

   1. A.
      Zhou Dongyu, who was 18,was from an art college.
   2. B.
      Director Zhang disliked those girls with so many accessories and make-up.
   3. C.
      Different people have different opinions about purity.
   4. D.
      Many young girls in China are eager to stand out.
4. 4.

   The main idea of the passage is ______.

   1. A.
      Why Director Zhang selected Miss Zhou as the leading star
   2. B.
      How people like the movie Under the Hawthorn Tree
   3. C.
      What makes a pure girl
   4. D.
      Why Chinese girls want to be pure