It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.

But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.

On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.

The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”

Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.

Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.

The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.

The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.

For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.

Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.

1.Who is to blame for the tragedy of Changchun infant according to the passage?

A．The baby’s father                      B．Buick and Hyundai dealership

C．Weibo                                D．Not clear

2.Which of the following statements is correct?

A．The missing infant was found alive in the stolen car.

B．Micro blog marketing of tragic infant death fuels firestorm of criticism.

C．People can’t see the two posts any more because they were deleted.

D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.

3.What does the underlined word – “despicable” in paragraph 4 mean?

A．Immoral          B．Important         C．Distinguished       D．Considerable

4.The reason why Hyundai’s post was worse than Buick’s is that _________.

A．Hyundai dealership didn’t make an apology on Weibo

B．Buick dealership expressed its deeply sympathy and condolences

C．Hyundai’s post was made after people knew the infant had died

D．Buick’s car was more advanced on its GPS system

5.In the last paragraph, the author encourages people _____________.

A．not to sink below the moral bottom line

B．not to sympathize our fellow man

C．to think twice before making decision

D．to magnify the mistakes people make

It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.
【小题1】Who is to blame for the tragedy of Changchun infant according to the passage?

It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man

1. 1.

   Who is to blame for the tragedy of Changchun infant according to the passage?

   1. A.
      The baby’s father
   2. B.
      Buick and Hyundai dealership
   3. C.
      Weibo
   4. D.
      Not clear
2. 2.

   Which of the following statements is correct?

   1. A.
      The missing infant was found alive in the stolen car
   2. B.
      Micro blog marketing of tragic infant death fuels firestorm of criticism
   3. C.
      People can’t see the two posts any more because they were deleted
   4. D.
      The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car
3. 3.

   What does the underlined word – “despicable” in paragraph 4 mean?

   1. A.
      Immoral
   2. B.
      Important
   3. C.
      Distinguished
   4. D.
      Considerable
4. 4.

   The reason why Hyundai’s post was worse than Buick’s is that______.

   1. A.
      Hyundai dealership didn’t make an apology on Weibo
   2. B.
      Buick dealership expressed its deeply sympathy and condolences
   3. C.
      Hyundai’s post was made after people knew the infant had died
   4. D.
      Buick’s car was more advanced on its GPS system
5. 5.

   In the last paragraph, the author encourages people ______.

   1. A.
      not to sink below the moral bottom line
   2. B.
      not to sympathize our fellow man
   3. C.
      to think twice before making decision
   4. D.
      to magnify the mistakes people make

What time is it? Most people are pretty accurate in their answer. And if you don’t know for sure, it’s a very likely that you can find out. There may be a watch on your wrist, there may be a clock on the wall, desk, or computer screen; or maybe you’re riding in a car that has a clock in the dashboard (仪表板).

Even if you don’t have a timepiece of some sort nearby, your body keeps its own beat. Humans have an internal clock that regulates (调节) the beating of our heart, the pace of our breathing, the discharge (排出) of chemicals within our bloodstream, and many other bodily functions.

Time is something from which we can’t escape. Even if we ignore it, it’s still going by, ticking away, second by second, minute by minute, hour by hour. So the main issue in using your time well is, “Who’s in charge?” We can allow time to slip by and let it be our enemy. Or we can take control of it and make it our ally.

By taking control of how you spend your time, you’ll increase your chances of becoming a more successful student. Perhaps more importantly, the better you are at managing the time you devote to your studies, the more time you’ll have to spend on your outside interests.

The aim of time management is not to schedule every moment so we become slaves of a timetable that governs every waking moment of the day. Instead, the aim is to make informed choices as to how we use our time. Rather than letting the day go by, largely without our awareness, what we are going to discuss next can make us better able to control time for our own purposes.

The underlined word “ally” in Para. 3 more likely means somebody or something that is _________.

   A. your slave and serves you  

B. your supporter and helps you

   C. under your control and obeys you     

D. under your influence and follows you

The author intends to tell us that time _____________.

   A. could be regulated by a timepiece such as a clock or a watch

   B. could be managed by the internal clock of human bodies

   C. should be well managed for our own interest

   D. should be saved for outside interests

In the next part, the author would most probably discuss with you ________.

   A. how to keep up with the times       B. how to make up for lost time

   C. how to have a good time     D. how to make good use of time

One summer my friend and I decided to go to Italy for a holiday and we decided to travel there without going through a travel agency. You know, you would be submerged (淹没) in crowds of tourists and lose lots of opportunities to get familiar with the country more closely. We started to think over our trip and managed to come up with a free tour of Italy.

   The trip was not very long but it was still very impressive. We look forward to going there again! Of course, we spent lots of time arranging the trip, but it was well worth it! Of course I was afraid that something would go wrong and I was especially anxious about my visa, but everything went quite smoothly in the end.

   The most difficult part was getting a visa without an invitation. In the Italian consulate(领事馆), one must hand in some official paper proving that one has a hotel booked for oneself in order to get the visa. Then we had to solve the ticket problem. Airlines often sell cheap tickets and we bought ours far in advance. The next step was to book a hotel. We finally booked a hotel about thirty km away from the heart of Rome and it was the perfect choice for our trip.

   Every day we took a train that carried us to the heart of Rome. Our big house, which was surrounded by the forest, was a rare girl for the fresh air and absolute silence, beautiful views, hospitable (好客的) hosts, comfortable living conditions delighted us to no end. Besides this, we were very lucky that our mistress was Russian. She gave us a lot of advice that was of great use. She told us what transport to choose and where the best places to go.

    Don’t be afraid to arrange your trip by yourself. It’s not difficult! The only thing I'll say right now is that we really enjoyed traveling by ourselves. We walked with a map and a guide-book to wherever we wanted and we even met some of our fellow countrymen on the way just two or three times. So, if you're also planning a "single" trip, don't forget to take a Russian-Italian phrasebook as people in Italy prefer to speak in their native tongue.

Why does the author want to go to Italy again?

      A. He had a great time there.

    B. Italy has a lot of attractions.

    C. His friend invited him there.

    D. He didn't stay in Italy long enough.

What does the author think was the hardest in preparing for his Italian trip?

    A. Buying cheap airline tickets to Italy before the traveling

    B. Getting a visa without an invitation from the Italian consulate.

    C. Booking a comfortable hotel on his own in Rome.

    D. Solving the ticket problem far in advance.

In the fourth paragraph the author mainly explains

    A. the reason why he chose to live in the center of Rome

    B. the reason why the hotel he booked was the right choice

    C. what transport they chose to travel in their Italian trip

    D. the reason why the mistress gave them some advice

Which of the following questions has NOT been answered in the passage?

    A. Why did the author decide to go to Italy for a holiday for the first time?

    B. Why did the author decide not to follow a travel agency?

    C. How did the author prepare for his trip?

    D. What tools did the author use for his traveling?

From the text we can know the author

    A. enjoys traveling everywhere in the world

    B. likes being accompanied by tour guides

    C. advises us to arrange trips by ourselves