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Many people now think that teachers give pupils too much homework. They say that it is  36    for children to work at home in their free time.   37   , they argue that most teachers do not    38    plan the homework tasks they give to pupils. The result is that pupils have to    39   tasks which they have already done at school.

Recently in Greece, many parents    40    about the difficult homework which teachers gave to their children. The parents said that most of the homework was a waste of time, and they wanted to    41    it. Spain and Turkey are two countries which stopped homework recently. In Denmark, Germany and several other countries in Europe, teachers cannot    42    homework at weekends. In Holland, teachers allow pupils to stay at school to do their homework. The children are    43    to help one another. Similar    44    also exists in some British schools.

Most people agree that homework is not    45   . A pupil who can do his homework in a quiet and    46    room is in a much better position than a pupil who does his homework in a small, noisy room with the television on. Some parents help their children with their homework. Other parents take no    47    at all in their children’s homework.

A.unnecessary       B.uninteresting C.unfortunate      D.unimportant

A.Nevertheless      B.However    C.Therefore          D.Moreover

A.considerably      B.favorably   C.properly           D.pleasantly

A.finish                B.repeat     C.attend               D.accomplish

A.quarreled       B.puzzled      C.explored           D.complained

A.delay              B.stop           C.block                D.prove

A.design               B.draft          C.do                    D.set  

A.forbidden       B.free           C.desperate          D.afraid

A.schedule         B.mistake      C.arrangement      D.behavior

A.fair                B.average      C.balanced           D.comparative

A.furnished        B.expensive   C.comfortable      D.suitable

A.interest              B.curiosity    C.notice               D.attention

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阅读下面短文,从短文后所给各题的四个选项(A、B、C和D)中,选项出可以填入空白处的最佳选项。

  Todd was working at his gas station(加油站)at night when he heard over the radio that a   1   in Long Island had been   2   by an armed man who had killed the night guard and got away with $ 150 000.“One hundred and fifty thousand,”Todd whistled.Here's a fellow who just   3   into a bank and helps himself   4   so much money.Todd thought of the   5   with which he managed to get the amount of money he   6   to start his gas station.So many papers to   7  ,so much money to pay back.

  The news   8   twenty minutes later.The gunman had   9   a car for a ride,and then   10   out the driver.He was possibly   11   the Southem State Parkway in a white Ford.License plate(车牌)number LJR 1939.The   12   of the announcer continued:“  13   out for white cars.Don't pick up   14  ,and all you folks in gas stations better not do   15   to a white Ford car.”

  Todd stood up and   16   to see out into the cold night.It was dark but Todd   17   the Southern State Parkway was out there.Just   18  ,Todd saw the headlights coming at him and a car pulled in for   19  .There it was,a white Ford,he saw the   20  ,LJR 1939.

  “What should I do?”Todd had to make a quick   21  

  “Yes,sir?”Todd   22   while making up his mind for sure.

  “  23   her up,”the man said sounding like any other   24  

  When the tank(油箱)was full,Todd quickly turned round and pointed a gun at the man.

  “Hands up   25   get out!”

(1)

[  ]

A.

store

B.

bank

C.

station

D.

house

(2)

[  ]

A.

searched for

B.

held up

C.

taken over

D.

broken into

(3)

[  ]

A.

walks

B.

looks

C.

marches

D.

drives

(4)

[  ]

A.

for

B.

by

C.

to

D.

of

(5)

[  ]

A.

satisfaction

B.

difficulty

C.

disappointment

D.

spirit

(6)

[  ]

A.

saved

B.

made

C.

offered

D.

needed

(7)

[  ]

A.

collect

B.

prove

C.

sign

D.

write

(8)

[  ]

A.

continued

B.

lasted

C.

spread

D.

arrived

(9)

[  ]

A.

bought

B.

borrowed

C.

stolen

D.

stopped

(10)

[  ]

A.

sent

B.

found

C.

left

D.

pushed

(11)

[  ]

A.

calling from

B.

fleeing from

C.

heading for

D.

looking for

(12)

[  ]

A.

news

B.

warning

C.

advice

D.

voice

(13)

[  ]

A.

Look

B.

Run

C.

Call

D.

Set

(14)

[  ]

A.

uests

B.

strangers

C.

prisoners

D.

passengers

(15)

[  ]

A.

harm

B.

favor

C.

service

D.

business

(16)

[  ]

A.

tried

B.

decided

C.

hoped

D.

happened

(17)

[  ]

A.

considered

B.

knew

C.

recognized

D.

learnt

(18)

[  ]

A.

then

B.

there

C.

right

D.

now

(19)

[  ]

A.

directions

B.

repairs

C.

gas

D.

parking

(20)

[  ]

A.

mark

B.

number

C.

sign

D.

name

(21)

[  ]

A.

decision

B.

call

C.

movement

D.

remark

(22)

[  ]

A.

wondered

B.

stopped

C.

waited

D.

asked

(23)

[  ]

A.

Cover

B.

Fill

C.

Check

D.

Tie

(24)

[  ]

A.

visitor

B.

robber

C.

driver

D.

rider

(25)

[  ]

A.

or

B.

and

C.

but

D.

to

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Many people now think that teachers give pupils too much homework. They say that it is  36    for children to work at home in their free time.   37   , they argue that most teachers do not    38    plan the homework tasks they give to pupils. The result is that pupils have to    39   tasks which they have already done at school.

Recently in Greece, many parents    40    about the difficult homework which teachers gave to their children. The parents said that most of the homework was a waste of time, and they wanted to    41    it. Spain and Turkey are two countries which stopped homework recently. In Denmark, Germany and several other countries in Europe, teachers cannot    42    homework at weekends. In Holland, teachers allow pupils to stay at school to do their homework. The children are    43    to help one another. Similar    44    also exists in some British schools.

Most people agree that homework is not    45   . A pupil who can do his homework in a quiet and    46    room is in a much better position than a pupil who does his homework in a small, noisy room with the television on. Some parents help their children with their homework. Other parents take no    47    at all in their children’s homework.

1.A.unnecessary        B.uninteresting C.unfortunate      D.unimportant

2.A.Nevertheless       B.However    C.Therefore            D.Moreover

3.A.considerably        B.favorably    C.properly               D.pleasantly

4.A.finish            B.repeat     C.attend                  D.accomplish

5.A.quarreled       B.puzzled       C.explored              D.complained

6.A.delay                B.stop             C.block                     D.prove

7.A.design                   B.draft            C.do                          D.set   

8.A.forbidden        B.free              C.desperate                     D.afraid

9.A.schedule          B.mistake      C.arrangement      D.behavior

10.A.fair                 B.average      C.balanced              D.comparative

11.A.furnished                B.expensive   C.comfortable        D.suitable

12.A.interest              B.curiosity     C.notice                   D.attention

 

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七选五阅读-根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

  Everyone knows that the Frenchmen are romantic, the Italians are fashionable and the Germans are serious.Are these just stereotypes(模式化观念或形象)or is there really such a thing as national character? And if there is, can it affect how a nation succeed or fail?

  At least one group of people is certain that it can.A recent survey of the top 500 entrepreneurs(企业家)in the UK found that 70% felt that their efforts were not appreciated by the British public.Britain is hostile(敌意的)to success, they said.It has a culture of jealousy.(嫉妒)  1  .Jealousy is sometimes known as the “green eyed monster” and the UK is its home.

  Scientists at Warwich University in the UK recently tested this idea.They gathered a group of people together and gave each an imaginary amount of money.  2  .Those given a little were given the chance to destroy the large amount of money given to others-but at the cost of losing their own.Two thirds of the people tested agreed to do this.

    3  .But there is also conflicting evidence.The Organization for Economic Cooperation and Development recently reported that the UK is now the world's fourth largest economy.That is not bad for people who are supposed to hate success.People in the UK also work longer hours than anyone else in Europe.So the British people are not lazy, either.

  “It is not really success that the British dislike,” says Carey Cooper, a professor of management at the University of Manchester Institute of Science and Technology.“It's people using their success in a way that seems proud or unfair or which separates them from their roots.”

    4  .They set out to do things in their ways.They work long hours.By their own efforts they become millionaires.  5  .It hardly seems worth following their example.If they were more friendly ,people would like them more.And more people want to be like them.

A.This seems to prove that the entrepreneurs were right to complain.

B.The one who owns most money in the end is the winner.

C.As a result, the survey said, entrepreneurs were “unloved, unwanted and misunderstood.”

D.It is not true that British people are born jealous of others success.

E.Some were given a little, others a great deal.

F.But instead of being happy they complain that nobody loves them.

G.Perhaps it is the entrepreneurs who are the problem.

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Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.

 

This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ‘need’ for difference” ( Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.

 

 

 

 

More Attention to the Image of Product

Main comparisons

Contexts

Different aspects ____1____about by people when they are shopping.

In the past, people think more about the __2__of the goods.

People today are more easily ___3____by the ___4___ of product and the buying atmosphere.

Different ____5__ to promote sales

Traditionally, producers may focus more on the functional utilities of goods.

Nowadays, product image should be __6___and there should be more effective ___7____with customers.

               More  details worth noticing

The___8___ for image-centered behavior

Influenced by computer games and Hollywood movies, people’s ___9____is virtualized.

___10_____are given to prove the importance of image

Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas

 

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