摘要: 有--优势

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写作

[任务说明]

1.作文必须围绕“广告具有优势和对社会发展的必要性”这一主题。

2.按照作文的主题要求,从阅读文章_______中选择一个表达原文作者观点的句子,作为你作文的主题句。首先简要概述原文作者对这主题的论述,然后发表你自己的看法,或通过实际的例证表述你的看法。

3.作文必须主题明确,结构合理,内容连贯,语言规范。

作文题目:自定

[阅读材料]

  The total on advertising spent on the Chinese mainland last year rose by 25 per cent over 2003,a survey shows.Advertisements have many advantages and they are necessary in our modern society.Which are good for the development?

Expense reached US$233 billion, including television and print media, the survey was released by CTR Market Re-search on February 23,(2005.

  The cosmetics and toiletries(化妆品)sector was ranked No.1 in spending with US$4.8 billion, an increase of 34 percent.

  Advertising can be seen as the “weather glass” of the overall development of the country’s economy, said Tian Tao, deputy general manager of CTR.

  “The results of the survey reflect strong economic development in the country,” Tian said.

  “One of the most interesting findings from the survey is that local and foreign mobile phone manufacturers reacted quite differently in terms of advertising spending,” Tian said.

  Most local mobile phone manufacturers had decreasing advertising expense while the foreign ones saw significant growth, Tian said.

  Researchers also found that advertising on so called functional drink categories(种类)increased while milk makers decreased after a clear increase in advertising spending in 2003.

  The survey also includes figures from Hong Kong and Taiwan, advertising expense in Hong Kong reached US $ 4.8 billion, an increase of roughly 15 percent from the previous year.Taiwan advertising spending reached US $15 billion, up roughly 27 percent from the previous year.

  In Hong Kong, the top three advertising categories were household and toiletries-banking and investment services, and cosmetics.

  In Taiwan, the top three advertising categories were real estate(房地产), automobile and financial institutions.

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