摘要:Andersen traveled around Europe, and was warmly welcomed everywhere he went.

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“Image is everything.” An entire industry has been built upon the precondition that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance(物质) behind the image, the product, service or person will fail at length.

First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal consultants can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace(体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
72.The downfall of the Arthour Andersen accounting firm is due to ________.
A. its dishonesty in business                      B. its previous images
C. its bad management                               D. its poor service
73.Why did some famous people fall from grace?
A. Their images were not well built up
B. They failed to live up to their images.
C. They felt much pressure from the public
D. They paid little attention to fame and fortune.
74.The structure of the passage is ________.
A: Argument                       B: Point                       C: Conclusion
75.The author tries to argue that _________.
A. image creates everything                     
B. image is the key to success
C. truth is unlikely ever to be equalled
D. truth and image are equally important

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                         HANS Christian Andersen put Denmark on the map of the world literature with his stories The Emperor's New Clothes, The Little Mermaid (小美人鱼) and The Ugly Duckling.Now Copenhagen, the country's capital, has become the center of the world political map, with 190 world leaders attending the climate talks there, not to mention thousands of reporters.
Just how much do you know about the Scandinavian country?
Denmark is famous for its design culture.At the heart of “Danish Design” is the idea that, as poet and designer Piet Hein puts it: “There is one art, not more, nor less, [and that is] to do all things with artlessness (朴实)”.
Danish design places equal emphasis on practicality and quality.From Lego toys to furniture, Danish products are known for their clean lines, simplicity and functionality.“Remove material where it's not needed.Keep things simple and functional and make them carefully,” explained Hans J.Wegner, the first Danish designer to achieve worldwide fame: “The aim is not to create a work of art, but to produce a good chair.”
“The Danes have done a better job than most in promoting arts in Europe, considering their country's size and population, in the fields of architecture, sculpture and design,” writes Helena Smith, reporter with British newspaper the Guardian.
The simplicity of Danish design may extend to the quality of life there.Some even claim that the Danes have the highest quality of life of any nation in the world.
Kate Vial, a 55-year-old American who has lived and worked in Denmark for more than 30 years, explaining why she chooses to live in Denmark rather than the US, told Germany's biggest news weekly Der Spiegel: “I just chose a simpler lifestyle, one where I could ride my bike all over and where I don't have to make a great living to survive.”
【小题1】What’s the writer’s purpose of mentioning Denmark’s literature?

A.To show the readers that Denmark is best known for its stories.
B.To arouse readers’ interest in Denmark.
C.To tell the readers that this passage is related to literature.
D.To show why Denmark can attract so many political leaders.
【小题2】What is Denmark famous for according to the passage?
A.Design cultureB.Making chairs
C.Writing poemsD.Climate prediction
【小题3】Which statement is true according to the passage?
A.Danish design pays more attention to arts than its function.
B.Danish products don’t need much material.
C.Danish people like to keep simple life.
D.Compared with other countries in Europe, Denmark does little in promoting arts.
【小题4】In Piet Hein’s opinion, the characteristic of Danish culture is _____________.
A.CreativeB.ComplicatedC.ImpracticalD.Simple
【小题5】What is the best title for the passage?
A.Danes conquer the world with simple designs.
B.Denmark—a new political center.
C.Life in Denmark.
D.Designer’s idea of Denmark.

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       HANS Christian Andersen put Denmark on the map of the world literature with his stories The Emperor's New Clothes, The Little Mermaid (小美人鱼) and The Ugly Duckling.Now Copenhagen, the country's capital, has become the center of the world political map, with 190 world leaders attending the climate talks there, not to mention thousands of reporters.

Just how much do you know about the Scandinavian country?

Denmark is famous for its design culture.At the heart of “Danish Design” is the idea that, as poet and designer Piet Hein puts it: “There is one art, not more, nor less, [and that is] to do all things with artlessness (朴实)”.

      Danish design places equal emphasis on practicality and quality.From Lego toys to furniture, Danish products are known for their clean lines, simplicity and functionality.“Remove material where it's not needed.Keep things simple and functional and make them carefully,” explained Hans J.Wegner, the first Danish designer to achieve worldwide fame: “The aim is not to create a work of art, but to produce a good chair.”

       “The Danes have done a better job than most in promoting arts in Europe, considering their country's size and population, in the fields of architecture, sculpture and design,” writes Helena Smith, reporter with British newspaper the Guardian.

       The simplicity of Danish design may extend to the quality of life there.Some even claim that the Danes have the highest quality of life of any nation in the world.

       Kate Vial, a 55-year-old American who has lived and worked in Denmark for more than 30 years, explaining why she chooses to live in Denmark rather than the US, told Germany's biggest news weekly Der Spiegel: “I just chose a simpler lifestyle, one where I could ride my bike all over and where I don't have to make a great living to survive.”

1.What’s the writer’s purpose of mentioning Denmark’s literature?

     A.To show the readers that Denmark is best known for its stories.

     B.To arouse readers’ interest in Denmark.

     C.To tell the readers that this passage is related to literature.

     D.To show why Denmark can attract so many political leaders.

2.What is Denmark famous for according to the passage?

     A.Design culture                                  B.Making chairs  

       C.Writing poems                                  D.Climate prediction

3.Which statement is true according to the passage?

     A.Danish design pays more attention to arts than its function.

     B.Danish products don’t need much material.

     C.Danish people like to keep simple life.

     D.Compared with other countries in Europe, Denmark does little in promoting arts.

4.In Piet Hein’s opinion, the characteristic of Danish culture is _____________.

     A.Creative         B.Complicated    C.Impractical          D.Simple

5.What is the best title for the passage?

     A.Danes conquer the world with simple designs.

     B.Denmark—a new political center.

     C.Life in Denmark.

     D.Designer’s idea of Denmark.

 

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       HANS Christian Andersen put Denmark on the map of the world literature with his stories The Emperor's New Clothes, The Little Mermaid (小美人鱼) and The Ugly Duckling.Now Copenhagen, the country's capital, has become the center of the world political map, with 190 world leaders attending the climate talks there, not to mention thousands of reporters.

Just how much do you know about the Scandinavian country?

Denmark is famous for its design culture.At the heart of “Danish Design” is the idea that, as poet and designer Piet Hein puts it: “There is one art, not more, nor less, [and that is] to do all things with artlessness (朴实)”.

      Danish design places equal emphasis on practicality and quality.From Lego toys to furniture, Danish products are known for their clean lines, simplicity and functionality.“Remove material where it's not needed.Keep things simple and functional and make them carefully,” explained Hans J.Wegner, the first Danish designer to achieve worldwide fame: “The aim is not to create a work of art, but to produce a good chair.”

       “The Danes have done a better job than most in promoting arts in Europe, considering their country's size and population, in the fields of architecture, sculpture and design,” writes Helena Smith, reporter with British newspaper the Guardian.

       The simplicity of Danish design may extend to the quality of life there.Some even claim that the Danes have the highest quality of life of any nation in the world.

       Kate Vial, a 55-year-old American who has lived and worked in Denmark for more than 30 years, explaining why she chooses to live in Denmark rather than the US, told Germany's biggest news weekly Der Spiegel: “I just chose a simpler lifestyle, one where I could ride my bike all over and where I don't have to make a great living to survive.”

What’s the writer’s purpose of mentioning Denmark’s literature?

     A.To show the readers that Denmark is best known for its stories.

     B.To arouse readers’ interest in Denmark.

     C.To tell the readers that this passage is related to literature.

     D.To show why Denmark can attract so many political leaders.

What is Denmark famous for according to the passage?

     A.Design culture      B.Making chairs      

       C.Writing poems      D.Climate prediction

Which statement is true according to the passage?

     A.Danish design pays more attention to arts than its function.

     B.Danish products don’t need much material.

     C.Danish people like to keep simple life.

     D.Compared with other countries in Europe, Denmark does little in promoting arts.

In Piet Hein’s opinion, the characteristic of Danish culture is _____________.

     A.Creative            B.Complicated         C.Impractical      D.Simple

What is the best title for the passage?

     A.Danes conquer the world with simple designs.

     B.Denmark—a new political center.

     C.Life in Denmark.

     D.Designer’s idea of Denmark.

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