The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
【小题1】What is the best title of the text?

School uniforms（制服）are becoming more and more popular across the U.S.A. That’s no surprise，because they offer many benefits. They immediately end the powerful social sorting and labeling （标记）that come from clothing. If all students are dressed in the same way，they will not pay too much attention to their clothing，and some of them will not be laughed at for wearing the “wrong” clothes.

Some people are against the strict rule of school uniforms，but they do not realize that students already accept a kind of rule — wanting to look just like their friends. The difference is that the clothing students choose for themselves creates social barriers（障碍）; school uniforms tear those barriers down.

As in other places，uniforms remind the wearers of their purposes and duties. For example，when a man or woman puts on a police uniform，he or she becomes，for a time，the symbol（象征）of law and order. The uniform means to the wearer his or her special duties and sends the same message to everyone the wearer meets. People with different jobs wear uniforms of one kind or another. For students，the school uniform reminds them that their task for the six or seven hours they are in school is to get an education.

Some parents are unhappy about uniforms，saying that school uniforms will affect their children’s “creativity”. First，as noted above，the clothes students choose to wear do not necessarily express their individuality （个性）. They just copy their classmates. Second，students have the rest of the day to be as creative as they like. While they’re in school，their job is to master reading，writing，and maths; this should take up all the creativity they have. Mastery of those skills will be good for the students to build up their creativity in every way.

61. In Paragraph 1，the word “benefits” probably means       .

A. tasks        B. messages       C. differences      D. advantages

62. From the passage we learn that uniforms in general       .

A. prevent the wearers from being laughed at 

B. help the wearers keep their duties in mind

C. are seen as a symbol of power      D. help to create social barriers

63. Some people are against school uniforms because       .

A. they fail to realize that students have accepted the uniforms

B. they believe that uniforms will make students less creative

C. they don’t agree that uniforms can remove social barriers

D. they think that school uniforms are too popular

64. The author would probably agree that       .

A. it makes no difference whether to wear school uniforms or not

B. students’ individuality may not come from school education

C. students’ creativity is related to the clothes they choose

D. school uniforms help to create equality among students

65. School uniforms are becoming more and more popular and important because _____

A. they can stop the powerful social sorting and labeling.

B. if all students are dressed in the same way，they will not pay too much attention to their clothing.

C. uniforms can remind the wearers of their purposes and duties

D. school uniforms will affect their children’s creativity.

Footracing(竞走)is a popular activity in the United States．It is not only seen as a competitive sport，but also as a way to exercise，and to donate(捐赠)money to a good cause．Though serious runners may spend months training to compete，other runners and walkers might not train at a11．Those not competing to win might run in an effort to beat their own time，or simply to enjoy the fun and exercise．People of all ages, from those less than one year old to those in their 80s, enter into this sport．The races are held on city streets，on college campuses，through parks，and in suburban areas，and commonly 5 to 1 0 kilometers in length．

The largest footrace in the world is the 1 2-kilometer Bay to Breakers race that is held in San Francisco every spring．This race begins on the east side of the city near San Francisco Bay and ends on the west side at the Pacific Ocean．In 1 993 there were 80，000 people running in this race through the streets and hills of San Francisco．In the front are the serious runners who compete to win，and who might finish in as little as 34 minutes．Behind them are the thousands who take several hours to finish．In the back of the race are those who wear costumes just for fun．In 1 993 there was a group of men all of whom dressed up like Elvis Priestly．There was a group of firefighters who were all tied in a long line and were carrying a fire—hose(水龙带)．One year there was a wedding party in which the bride dressed in a long white gown(长袍)and the groom wore a tuxedo(晚礼服)．They threw flowers to by-standers，and were actually married at some point along the route．

1.The main purpose of this text is to__________．

2.Which of the following is implied by the author?

3.The underlined words “to a good cause” in the first paragraph could best be replaced by ___________.

Being less than perfectly well-dressed in a business setting can result in a feeling of great discomfort that may well require treatment to eliminate (remove). And the sad truth is that “clothing mismatches” on the job can ruin the day of the person who is wearing the inappropriate attire(着装)—and the people with whom he or she comes in contact.
Offices vary when it comes to dress codes. Some businesses have very high standards for their employees and set strict guidelines for office attire, while others maintain a more relaxed attitude. However, it is always important to remember that no matter what your company’s attitude is regarding what you wear, you are working in a business environment and you should dress properly. Certain items may be more appropriate for evening wear than for a business meeting, just as shorts and a T-shirt are better suited for the beach than for an office environment. Your attire should reflect both your environment and your position. A senior vice president has a different image to maintain than that of a secretary or sales assistant. Like it or not, you will be judged by your personal appearance.
This is never more apparent than on “dress-down days”, when what you wear can say more about you than any business suit ever could. In fact, people will pay more attention to what you wear on dress-down days than on “business professional” days. Thus, when dressing in “business casual” clothes, try to put some good taste into your wardrobe choices, and recognize that the “real” definition of business casual is to dress just one notch(等级) down from what you would normally wear of business-professional attire days.                                                              
Remember, there are borders between your career and our social life. You should dress one way for play and another way when you mean business. Always ask yourself where you are going and how other people will be dressed when you get there. Is the final destination the opera, the beach, or the office? Dress properly and you will discover the truth in the principle that clothes make the man—and the woman. Unless you are sure what to wear, it pays to dress slightly traditionally than the situation demands.
【小题1】What is the passage mainly about?

Out of the crowded bus _______, who was dressed in a black suit and waved to a woman.

   A. a tall man in his thirties stepped     B. stepped a tall man in his thirties

   C. did a tall man in his thirties step     D. did a tall man step in his thirties