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Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life.In order to shop at the store, he needed to put money into the shopping cart to use it.Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work.It was an act of rebellion—the first of many—for Lasn.
Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo.Eventually, Lasn moved to Canada and for several years produced documentaries (纪录片) for public television.In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest.When he tried to show his ad on TV, though, no station in this area would give him airtime.In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate.
Adbusters produces magazine, newspaper, and TV ads with a social message.Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope".In another, a child is dressed in an outfit used in fast-food ads.Next to the child is a note from its mother telling the restaurant to leave her child alone.
Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change.Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" .Lasn and his partners hope these events will encourage people to think about questions such as;
·What kinds of things are we being encouraged to buy by the media?
·Should cars be our primary means of transportation?
·How are television and radio being used now? How could we be using them?
Some culture jammers are using other methods to challenge how people think.Some pretend to be shoppers.They move items in stores from one shelf to another making it difficult for people to find things easily.Other culture jammers break into large company well sites and jam them so that they become unusable.The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"
Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too."A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn."But there is plenty we can do.If you start despairing, you have lost everything."
Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to.People all over the world have joined the Culture Jammers Network and are doing their part to promote social change.
【小题1】What does the underlined word "rebellion" in Paragraph 1 most probably mean?
A.argument | B.violence |
C.opposition | D.protection |
A.Smoking can help to remove your worries and make you hopeful. |
B.Hopefully, the bad taste of the cigarette can help you to quit smoking. |
C.You are hopeless at abandoning the habit of smoking. |
D.Smoking can ruin you if you are hopelessly addicted to it. |
A.ask people to be thoughtful consumers. |
B.help make the companies better known. |
C.encourage people to think less and buy less |
D.challenge how people react to sudden changes |
A.Adbusters Media Foundation was founded to fight against deforestation |
B.More and more people will know about and even become culture jammers |
C.The Culture Jammers Network is made up of annoying trouble makers |
D.People can see some of Adbusters ads on TV stations |
A.One step at a time. |
B.We can and must change the world. |
C.Accept what you can't change. |
D.Everyone deserves a second chance. |
Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life.In order to shop at the store, he needed to put money into the shopping cart to use it.Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work.It was an act of rebellion—the first of many—for Lasn.
Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo.Eventually, Lasn moved to Canada and for several years produced documentaries (纪录片) for public television.In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest.When he tried to show his ad on TV, though, no station in this area would give him airtime.In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate.
Adbusters produces magazine, newspaper, and TV ads with a social message.Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope".In another, a child is dressed in an outfit used in fast-food ads.Next to the child is a note from its mother telling the restaurant to leave her child alone.
Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change.Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" .Lasn and his partners hope these events will encourage people to think about questions such as;
·What kinds of things are we being encouraged to buy by the media?
·Should cars be our primary means of transportation?
·How are television and radio being used now? How could we be using them?
Some culture jammers are using other methods to challenge how people think.Some pretend to be shoppers.They move items in stores from one shelf to another making it difficult for people to find things easily.Other culture jammers break into large company well sites and jam them so that they become unusable.The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"
Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too."A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn."But there is plenty we can do.If you start despairing, you have lost everything."
Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to.People all over the world have joined the Culture Jammers Network and are doing their part to promote social change.
1.What does the underlined word "rebellion" in Paragraph 1 most probably mean?
A.argument |
B.violence |
C.opposition |
D.protection |
2.What's the main point of the ad for "Hope" cigarettes?
A.Smoking can help to remove your worries and make you hopeful. |
B.Hopefully, the bad taste of the cigarette can help you to quit smoking. |
C.You are hopeless at abandoning the habit of smoking. |
D.Smoking can ruin you if you are hopelessly addicted to it. |
3.Some culture jammers break into websites in order to ________.
A.ask people to be thoughtful consumers. |
B.help make the companies better known. |
C.encourage people to think less and buy less |
D.challenge how people react to sudden changes |
4.It can be inferred from the passage ________.
A.Adbusters Media Foundation was founded to fight against deforestation |
B.More and more people will know about and even become culture jammers |
C.The Culture Jammers Network is made up of annoying trouble makers |
D.People can see some of Adbusters ads on TV stations |
5.Which of the following best describes what Lasn has done?
A.One step at a time. |
B.We can and must change the world. |
C.Accept what you can't change. |
D.Everyone deserves a second chance. |
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When I was an official of a school in Palo Alto, California, Polly Tyner, the president of our board, wrote a letter that was printed in the Palo Alto Times. Polly’s son, Jim, had great difficulty in school. He was classified as the educationally handicapped and required a great deal of patience on the part of his parents and teachers. But Jim was a happy kid with a great smile that lit up the room. His parents knew his difficulties, but they always tried to help him see his strengths so that he could walk with pride. Shortly after Jim finished high school, he was killed in a motorcycle accident. After his death, his mother submitted this letter to the newspaper.
“Today we buried our 20-year-old son. He was killed in a motorcycle accident on Friday night. How I wish I had known that the last time I had talked to him would be the last time. If I had only known that, I would have said to him, ‘Jim, I love you and I’m always so proud of you.’ I would have taken the time to count the many blessings he had brought to the lives of the people who loved him. I would have taken the time to appreciate his beautiful smile, his laughter, and his genuine love to other people.
“When I put all the good things on the scale and try to balance them with all the irritating (恼人的) things such as the radio that was always too loud, the haircut that wasn’t to our liking, the dirty socks under the bed, etc., I find that the irritations really don’t amount to much.
“I won’t get another chance to tell my son all that I would have wanted him to hear, but, other parents, do have a chance. Tell your young people what you would want them to hear as if it may be your last conversation. The last time I talked to Jim was the morning of the day when he died. He called me to say, ‘Hi, Mom! I just called to say I love you. You have to go to work now. Bye.’ That day, he gave me something to treasure forever. ”
If there is any purpose at all for Jim’s death, maybe it is to make others appreciate life more and to tell people, especially family members, that they should take the time to let each other know just how much they care. You may never have another chance. Do it today!
【小题1】What’s the meaning of the underlined phrase “the educationally handicapped”?
A.The learning difficulty. |
B.The physical problems. |
C.The psychological problems. |
D.The communication difficulty. |
A.He was always sad about his school marks. |
B.His parents always scolded him about his bad school marks. |
C.His study needed more attention from his parents and teachers. |
D.He was killed in a car accident. |
A.He was a lovely boy with a beautiful smile who always loved others. |
B.He was physically sick but always happy. |
C.He was an irritating boy with some bad habits. |
D.He seldom expressed his love for his parents. |
A.memorize her son |
B.teach parents to appreciate their children |
C.teach children how to be good boys |
D.give some advice on how to deal with children’s problems |
When I was an official of a school in Palo Alto, California, Polly Tyner, the president of our board, wrote a letter that was printed in the Palo Alto Times. Polly’s son, Jim, had great difficulty in school. He was classified as the educationally handicapped and required a great deal of patience on the part of his parents and teachers. But Jim was a happy kid with a great smile that lit up the room. His parents knew his difficulties, but they always tried to help him see his strengths so that he could walk with pride. Shortly after Jim finished high school, he was killed in a motorcycle accident. After his death, his mother submitted this letter to the newspaper.
“Today we buried our 20-year-old son. He was killed in a motorcycle accident on Friday night. How I wish I had known that the last time I had talked to him would be the last time. If I had only known that, I would have said to him, ‘Jim, I love you and I’m always so proud of you.’ I would have taken the time to count the many blessings he had brought to the lives of the people who loved him. I would have taken the time to appreciate his beautiful smile, his laughter, and his genuine love to other people.
“When I put all the good things on the scale and try to balance them with all the irritating (恼人的) things such as the radio that was always too loud, the haircut that wasn’t to our liking, the dirty socks under the bed, etc., I find that the irritations really don’t amount to much.
“I won’t get another chance to tell my son all that I would have wanted him to hear, but, other parents, do have a chance. Tell your young people what you would want them to hear as if it may be your last conversation. The last time I talked to Jim was the morning of the day when he died. He called me to say, ‘Hi, Mom! I just called to say I love you. You have to go to work now. Bye.’ That day, he gave me something to treasure forever. ”
If there is any purpose at all for Jim’s death, maybe it is to make others appreciate life more and to tell people, especially family members, that they should take the time to let each other know just how much they care. You may never have another chance. Do it today!
【小题1】Who was Jim?
A.The child of the Tyners’. | B.The writer’s relative. |
C.The president of a school board. | D.An official of a school. |
A.The learning difficulty. | B.The physical problems. |
C.The psychological problems. | D.The communication difficulty. |
A.He was always sad about his school marks. |
B.His parents always scolded him about his bad school marks. |
C.His study needed more attention from his parents and teachers. |
D.He was killed in a car accident. |
A.memorize her son |
B.teach parents to appreciate their children |
C.teach children how to be good boys |
D.give some advice on how to deal with children’s problems |
When I was an official of a school in Palo Alto, California, Polly Tyner, the president of our board, wrote a letter that was printed in the Palo Alto Times. Polly’s son, Jim, had great difficulty in school. He was classified as the educationally handicapped and required a great deal of patience on the part of his parents and teachers. But Jim was a happy kid with a great smile that lit up the room. His parents knew his difficulties, but they always tried to help him see his strengths so that he could walk with pride. Shortly after Jim finished high school, he was killed in a motorcycle accident. After his death, his mother submitted this letter to the newspaper.
“Today we buried our 20-year-old son. He was killed in a motorcycle accident on Friday night. How I wish I had known that the last time I had talked to him would be the last time. If I had only known that, I would have said to him, ‘Jim, I love you and I’m always so proud of you.’ I would have taken the time to count the many blessings he had brought to the lives of the people who loved him. I would have taken the time to appreciate his beautiful smile, his laughter, and his genuine love to other people.
“When I put all the good things on the scale and try to balance them with all the irritating (恼人的) things such as the radio that was always too loud, the haircut that wasn’t to our liking, the dirty socks under the bed, etc., I find that the irritations really don’t amount to much.
“I won’t get another chance to tell my son all that I would have wanted him to hear, but, other parents, do have a chance. Tell your young people what you would want them to hear as if it may be your last conversation. The last time I talked to Jim was the morning of the day when he died. He called me to say, ‘Hi, Mom! I just called to say I love you. You have to go to work now. Bye.’ That day, he gave me something to treasure forever. ”
If there is any purpose at all for Jim’s death, maybe it is to make others appreciate life more and to tell people, especially family members, that they should take the time to let each other know just how much they care. You may never have another chance. Do it today!
60. Who was Jim?
A. The writer’s relative. B. The child of the Tyners’.
C. The president of a school board. D. An official of a school.
61. What’s the meaning of the underlined phrase “the educationally handicapped”?
A. The communication difficulty. B. The physical problems.
C. The psychological problems. D. The learning difficulty.
62. According to the writer, which of the following about Jim is TRUE?
A. His study needed more attention from his parents and teachers.
B. His parents always scolded him about his bad school marks.
C. He was always sad about his school marks.
D. He was killed in a car accident.
63. The purpose of Polly’s letter is to .
A. teach children how to be good boys
B. memorize her son
C. teach parents to appreciate their children
D. give some advice on how to deal with children’s problems
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