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D
Have you ever noticed what happens to an idea once you express it? Just talking about it or writing it down causes you to make it clear in your own mind. How can you use this to increase your brain power? Start writing.
By putting thoughts into words, you are telling yourself the logic (逻辑) behind what you think, feel, or only partly understand. Often, explaining a thought is the process of understanding. In other words, you increase your brain power by exercising your “explain power.”
Try this experiment. Explain how you’ll increase your brain power, even if you have no idea how right now. Just start with anything, and create an explanation. For example, start with “I’ll learn chess,” or “I’ll read an article on the mind every week.” Explain how that will help. You’ll be surprised how often this becomes a workable plan, and if you actually do this, you’ll have a better understanding of your brain twenty minutes from now.
Another benefit of writing is that it helps you remember. Many, if not most, highly productive people are always taking notes. You can try keeping it all in your head, but if you keep a journal of your ideas the next time you’re working on a big project, you’ll probably have more success.
Want to understand a topic? Write a book about it. That’s an extreme example, but if you are learning something new, write a letter to a friend about it, and you will understand it better. Want to invent something? Write an explanation of the problem, why you want to solve it, and why it is worth solving, and you’re half-way there.
Writers don’t always write because they clearly understand something beforehand. Often, they write about something because they want to understand it. You can do the same. Writing will help bring you to an understanding. Give it a try.
71. What would be the best title for the text?
A. A Way on How to Write
B. Increase Your Brain Power through Writing
C. Brain Power Helps Improve Your Writing
D. How to Start Your Writing
72. According to the text, writing can help you a lot in the following ways EXCEPT ______.
A. the increase of your brain power
B. the ability to remember
C. the development of your interest in study
D. the better understanding of a topic
73. If a writer writes something, it means that he or she _______.
A. has understood it very well
B. needs to understand it better
C. wants to remember it in his or her mind
D. is exercising his or her “explain power”
74. The underlined sentence “you’re half-way there” in the fifth paragraph implies that ______.
A. you are already successful
B. you still need to work hard
C. writing can help you walk half way
D. writing is important to solve problems
75. What’s the main purpose of the writer writing the text?
A. To advise readers to start their writing.
B. To explain the importance of writing.
C. To persuade readers to become writers.
D. To increase readers’ brain power.
查看习题详情和答案>>A few weeks ago, our dog, which we had kept for more than ten years, had to be put down. First, a tumor on her stomach got worse, and she was very 36 . Then, the pain in her back got so bad that sometimes she 37 lie down in the middle of a walk and couldn't take another 38 .
When I first found out, l was very sad and cried a lot. She was more like a sister to me than a 39 .But I was also angry at my stepfather,Steve,who told us the 40 a week after it happened. He 41 because he didn' t want to worry us, and he didn't want me to get depressed(抑郁的) and fail my exams. I just thought she was 42 at the animals' hospital.
I think you know all the 43 that went through my head: She was my dog!Why didn't he tell us earlier? I didn't even get to say goodbye.
People in my family have a 44 of keeping things from me to protect me, such as only telling me that my aunt had cancer 45 she had already improved health. All I could think was: Not again !
I 46 to my mum, and she said, “I know. I'm 47 , too.” I opened my mouth to shout. And then she added, “I'm so angry with Steve that he had to 48 through all this on his own.”Hearing my mum's words, I shut up my mouth. I had been so 49 on myself. I hadn't thought about 50 Steve was going through. That dog was his baby. He'd had her for longer than he'd had us—and he had to make the decision to 51 her life, and then kept in silence for an entire 52 . All my anger melted away, and all I felt was 53 .
It makes me realize that we focus so much on ourselves that we 54 the pain of others. At that moment, my mum's words were an incredible 55 that I'll never forget.
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A few weeks ago, our dog, which we had kept for more than ten years, had to be put down. First, a tumor on her stomach got worse, and she was very 36 . Then, the pain in her back got so bad that sometimes she 37 lie down in the middle of a walk and couldn't take another 38 .
When I first found out, l was very sad and cried a lot. She was more like a sister to me than a 39 .But I was also angry at my stepfather,Steve,who told us the 40 a week after it happened. He 41 because he didn' t want to worry us, and he didn't want me to get depressed(抑郁的) and fail my exams. I just thought she was 42 at the animals' hospital.
I think you know all the 43 that went through my head: She was my dog!Why didn't he tell us earlier? I didn't even get to say goodbye.
People in my family have a 44 of keeping things from me to protect me, such as only telling me that my aunt had cancer 45 she had already improved health. All I could think was: Not again !
I 46 to my mum, and she said, “I know. I'm 47 , too.” I opened my mouth to shout. And then she added, “I'm so angry with Steve that he had to 48 through all this on his own.”Hearing my mum's words, I shut up my mouth. I had been so 49 on myself. I hadn't thought about 50 Steve was going through. That dog was his baby. He'd had her for longer than he'd had us—and he had to make the decision to 51 her life, and then kept in silence for an entire 52 . All my anger melted away, and all I felt was 53 .
It makes me realize that we focus so much on ourselves that we 54 the pain of others. At that moment, my mum's words were an incredible 55 that I'll never forget.
1. A.lazy B.lonely C.painful D.shameful
2. A.would B.should C.might D.could
3. A.walk B.step C.foot D.breath
4. A.tool B.toy C.baby D.pet
5. A.plan B.accident C.anecdote D.truth
6. A.lied B.waited C.reflected D.hesitated
7. A.still B.once C.even D.never
8. A.facts B.opinions C.thoughts D.doubts
9. A.story B.secret C.habit D.hobby
10. A.until B.before C.while D.after
11. A.adjusted B.turned C.contributed D.related
12. A.angry B.shocked C.guilty D.abused
13. A.break B.go C.look D.push
14. A.focused B.hooked C.dependent D.hard
15. A.that B.where C.what D.which
16. A.save B.expand C.make D.end
17. A.year B.month C.week D.day
18. A.regret B.blame C.sorrow D.sympathy
19. A.shared B.ignored C.reminded D.rid
20. A.comfort B.compromise C.gift D.suggestion
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D
Have you ever noticed what happens to an idea once you express it? Just talking about it or writing it down causes you to make it clear in your own mind. How can you use this to increase your brain power? Start writing.
By putting thoughts into words, you are telling yourself the logic (逻辑) behind what you think, feel, or only partly understand. Often, explaining a thought is the process of understanding. In other words, you increase your brain power by exercising your “explain power.”
Try this experiment. Explain how you’ll increase your brain power, even if you have no idea how right now. Just start with anything, and create an explanation. For example, start with “I’ll learn chess,” or “I’ll read an article on the mind every week.” Explain how that will help. You’ll be surprised how often this becomes a workable plan, and if you actually do this, you’ll have a better understanding of your brain twenty minutes from now.
Another benefit of writing is that it helps you remember. Many, if not most, highly productive people are always taking notes. You can try keeping it all in your head, but if you keep a journal of your ideas the next time you’re working on a big project, you’ll probably have more success.
Want to understand a topic? Write a book about it. That’s an extreme example, but if you are learning something new, write a letter to a friend about it, and you will understand it better. Want to invent something? Write an explanation of the problem, why you want to solve it, and why it is worth solving, and you’re half-way there.
Writers don’t always write because they clearly understand something beforehand. Often, they write about something because they want to understand it. You can do the same. Writing will help bring you to an understanding. Give it a try.
71. What would be the best title for the text?
A. A Way on How to Write
B. Increase Your Brain Power through Writing
C. Brain Power Helps Improve Your Writing
D. How to Start Your Writing
72. According to the text, writing can help you a lot in the following ways EXCEPT ______.
A. the increase of your brain power
B. the ability to remember
C. the development of your interest in study
D. the better understanding of a topic
73. If a writer writes something, it means that he or she _______.
A. has understood it very well
B. needs to understand it better
C. wants to remember it in his or her mind
D. is exercising his or her “explain power”
74. The underlined sentence “you’re half-way there” in the fifth paragraph implies that ______.
A. you are already successful
B. you still need to work hard
C. writing can help you walk half way
D. writing is important to solve problems
75. What’s the main purpose of the writer writing the text?
A. To advise readers to start their writing.
B. To explain the importance of writing.
C. To persuade readers to become writers.
D. To increase readers’ brain power.
查看习题详情和答案>>
C
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."
The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments but cannot control them.If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of heir heads.
66. Which of the following statements can be the best title for this passage?
A. Reading the Mind of the Market.
B. Influencing the Customers’ Choice.
C. Influencing the Style of Advertising.
D. Experimenting with the Way to Foretell
67. Why do the Harvard researchers use scientific technology in the experiments?
A. Because they want to find a better way to persuade people into purchasing patterns in the future in the different market.
B. Because they don’t trust the findings already done by other researchers.
C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.
D.Because they think the marketing strategies can actually be changed after the experiments.
68. According to the passage, which of the following is NOT true?
A. People sometimes hide their true feelings when questioned by the marketing surveyors.
B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.
C. Harvard researchers have found some relation between people’s brain and future behavior.
D. Many large companies finance the Harvard group’s further investigations.
69. What does “to speak to” in the 2nd paragraph mean?
A. To communicate with. B. To say to. C. To talk to. D. To respond to.
70. The last sentence of the passage implies that ___________.
A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.
B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.
C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.
D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.
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