My father had returned from his business visit to London when I came in, rather late, to supper. I could tell at once that he and my mother had been discussing something. In that half-playful, half-serious way I knew so well, he said, "How would you like to go to Eton?"

"You bet," I cried quickly catching the joke. Everyone knew it was the most expensive, the most famous of schools. Besides, even at 12 or 13, I understood my father. He disliked any form of showing off. He always knew his proper station in life, which was in the middle of the middle class, our house was medium-sized; he had avoided joining Royal Liverpool Golf Club and went to a smaller one instead; though once he had got a second-hand Rolls-Royce at a remarkably low price, he felt embarrassed driving it, and quickly changed it for an Austin 1100.

This could only be his delightful way of telling me that the whole boarding school idea was to be dropped. Alas! I should also have remembered that he had a liking for being different from everyone else, if it did not conflict（冲突） with his fear of drawing attention to himself.

It seemed that he had happened to be talking to Graham Brown of the London office, a very nice fellow, and Graham had a friend who had just entered his boy at the school, and while he was in that part of the world he thought he might just as well phone them. I remember my eyes stinging（刺痛） and my hands shaking with the puzzlement of my feelings. There was excitement, at the heart of great sadness.

"Oh, he doesn't want to go away," said my mother, "You shouldn't go on like this.” “It's up to him," said my father. "He can make up his own mind." Ks5

His father sold his Rolls-Royce because ________.

A. it made him feel uneasy           B. it was too old to work well

C. it was too expensive to possess      D. it was too cheap

The writer's father enjoyed being different as long as ________.

A. it drew attention to him          B. it didn't bring him in arguments

C. it was understood as a joke     D. there was no danger of his showing off K

What was the writer's reaction to the idea of going to Eton?

A. He was very unhappy.           B. He didn't believe it.

C. He was delighted.               D. He had mixed feelings.

We can know from the passage that ________.

A. Children who can go to Eton are very famous

B. Children can go to Eton if they will

C. It is very difficult for a child to get admitted by Eton

D. Children don't have the right to decide whether they will go to Eton

Attention, please．These tickets are _________ on the day of issue only．

1. A.
   convenient
2. B.
   handy
3. C.
   valuable
4. D.
   available

You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：

　　“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.

　　They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

　　Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

　　Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.

　　So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.

　　However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.

The two attractive young women were talking so that they could _______.

A. get the sweater at a lower price            B. be heard by people around

C. be admired by other shoppers              D. decide on buying the sweater

Lorenzo Bertolla is _______.

A. a very popular male singer                         B. an advertising agency

C. a clothing company in Rome               D. the brand name of a sweater

Which of the following can be inferred from the passage？

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tends to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it’s too direct.

D. Undercover marketing will surely be banned soon by the government.

Which of the following would be the best title for the text？

A. Two Attractive Shoppers                     B. Lorenzo Bertolla Sweaters_k.&s~5*u

C. Ways of Advertising                                 D. Undercover Marketing

Habits, whether good or bad, are gradually formed. When a person does a certain thing again, he is driven by some unseen force to do the same thing repeatedly, then a habit is formed. Once a habit is formed, it is difficult, and sometimes impossible, to get rid of. It is therefore so important that we should pay great attention to the formation of habits. Children often form bad habits, some of which remain with them as long as they live. Older persons also form bad habits lasting as long as they live, and sometimes become ruined by bad habits.

There are other habits which, when formed in early life, are of great help. Many successful men say that much of their success has something to do with certain habits in early life, such as early rising, honesty and so on.

Among the habits which children should not form are laziness, lying, stealing and so on. These are all easily formed habits. Unfortunately older persons often form habits which could have been avoided.

We should keep away from all these bad habits, and try to form such habits as will be good for ourselves and others.

         are formed little by little.

A. Only good habits                         B. Only bad habits

   C. Both good habits and bad habits     D. Either good habits or bad habits

The underlined word “them” in the first paragraph refers to         .

  A. bad habits        B. good habits    C. children     D. other persons

Why should we pay much attention to the formation of habits?

   A. Because habits are of great help to every one of us.

   B. Because a man can never get rid of a habit.

   C. Because it’s hard and sometimes even impossible to throw away bad habits.

   D. Because we are forced to do them again and again.

According to the passage, early rising          .

   A. has something to do with success            B. is an easily formed habit

   C. is such a habit as should have been avoided    D. is such a beneficial habit as will be kept