III 阅读（共两节，满分40分）

第一节 阅读理解（共15小题；每小题2分，满分30分）

阅读下列短文，从每题所给A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。

Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.

　　But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.

　　Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.

　　Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.

　　Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".

　　Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.　　

1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.

A. it can create a big demand for consumer goods

B. the mass market created by it leads to low prices

　C. producers can introduce new products to consumers

　D. it helps consumers discover new products

2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product     because __________ .

　A. many advertisements are too difficult for them to understand

　B. they are afraid to be taken in by dishonest advertisements

　C. mass advertising offers them a range of good and cheap products

　D. they are confused by the quantity of advertisements promoting it

3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .

　A. rational buying motives                              B. the consumer's commonsense

　C. emotional buying motives                         　D. the desire for a good product

4. The reason why companies spend enormous amounts of money on advertising is that ________ .

　A. they believe people can be influenced to buy a certain produce

B. it takes a lot of advertising to convince people to buy a certain product

　C. most consumers are not easily influenced by emotional appeals

　D. advertising based on emotional appeals are very effective

5. The best title for this passage would be ________ .

　A. Advertising can create demand                  　B. The advantages of advertising

　C. What effective advertising can do              　D. The role of advertising in selling products

　　In 1826, a Frenchman named Niepce needed pictures for his business. But he was not a good artist. So he invented a very simple cameras. He put it in a window of his house and took a picture of his yard. That was the first photograph.

　　The next important date in the history! of photography was 1837. That year, Daguerre, another French, took a picture of his studio. He used a new kind of camera and a different process. In his pictures, you could see everything very clearly, even the smallest details. This kind of photograph was called a daguerreotype.

　　Soon, other people began to use Daguerre's process. Travelers brought back daguerreotypes from all around the world. People photographed famous buildings, cities and mountains.

　　In about 1840, the process was improved. Then photographers could take pictures of people and moving things. The process was not simple. The photographers had to cary lots of films and processing equipment. But this did not stop the photographers, especially in the United States. After 1840s daguerreotype artists were popular in most cities.

　　Mathew Brady was a well - known American photographer. He took many pictures of famous people. The pictures were unusual because they were very life - like and full of personality （个性）.

　　Brady was also the first preson to take pictures of war. His 1862 Civil War pictures showed dead soldiers and ruined cities. They made the war seem more real and more terrible.

　　In the 1880s, new inventions began to change photography... Photographers could buy films readymade in rolls（卷）. So they did not have to make the film themselves. Also, they did not have to process the film immediately. They could bring it back to their studios and develop it later meaning that they did not have to carry lots of equipment. And finally, the invention of the small handheld camera made photography less expensive.

　　With the small camera, anyone could be a photographer. People began to use cameras just for fun. They took pictures of their families, friends and favorite places. They called these pictures" snapshot".

　　Photographs became very popular in newspapers in the 1890s. Soon magazines and books also used documentary photographs. These pictures showed true events and people. They were much more real than drawing.

　　Photography also turned into a form of art by the end of the 10th century. Some photographs were not just copies of the real world. They showed ideas and feelings, like other art forms.

　　The passage is mainly about ________.

　　A. the inventoin of cameras

　　B. a kind of new art - photography

　　C. the development of photography

　　D. the important dates in the history of photography

　　　The first pictures of a war were taken by________.

　　A. a French photographer in the 1840s

　　B. an American photographer in the 1860s

　　C. a German reporter in the 1880s

　　D. a French artist in the 1890s

　　Photography can also be an art form because artists can ________.

　　A. take anything they like

　　B. keep a record of real life

　　C. take photos of the famous

　　D. show ideas and feeling in pictures

任务型阅读 （共10小题，每小题1分，满分10分）

认真阅读下列短文，并根据所读内容在文章后表格中的横线上填入最恰当的单词。 

注意：每空只填一个单词。

Maybe you are an average student. You probably think you will never be a top student. This is not necessary so, however. Anyone can become a better student if he or she wants to. Here is how.　　

1). Plan your time carefully. When you plan your week, you should make a list of things that you can have to do. After making the list, you should make a schedule of your time. First time for eating, sleeping, dressing, etc. Then decide a good, regular time for studying. Don’t forget to set aside enough time fro entertainment. A weekly schedule may not solve all your problems, but it will force you to realize what is happening to your time.　　

2). Find a good place to study. Look around the house for a good study area. Keep this space, which may be a desk or simply a corner of your room. Free from everything but study materials. No games, radios, or television. When you sit down to study, concentrate on the subject. 　　

3). Make good use of your time in class. Take advantage of class time to listen to everything the teachers say. Really listening in class means less work later. Taking notes will help you remember what your teachers say.　　

4). Study regularly. When you get home from school, go over your notes. Review the important points that your teachers mentioned in class. If you want to know what your teacher is going to discuss the next day, read the material in advance. This will help you understand the next class. If you do these things regularly, the material will become more meaningful, and you will remember it longer.　　

5). Develop a good attitude about tests. The purpose of a test is to show what you have learned about a subject. They help you remember your new knowledge. The world won’t end if you don’t pass a test, so don’t be overly worried.　

There are other methods that might help you with your studying. You will probably discover many others after you have tried these.　　

How to Become a Better Student?

We find that bright children are rarely held back by mixed-ability teaching. On the contrary, both their knowledge and experience are enriched. We feel that there are many disadvantages in streaming（把…按能力分班）pupils. It does not take into account the fact that children develop at different rates. It can have a bad effect on both the bright and the not-so-bright child. After all, it can be quite discouraging to be at the bottom of the top grade!
　　Besides, it is rather unreal to grade people just according to their intellectual (智力的) abilities. This is only one aspect of their total personality. We are concerned to develop the abilities of all our pupils to the full, not just their academic ability. We also value personal qualities and social skills, and we find that mixed-ability teaching contributes to all these aspects of learning.
　　In our classrooms, we work in various ways. The pupils often work in groups: this gives them the opportunity to learn to co-operate, to share, and to develop leadership skills. They also learn how to cope with personal problems as well as how to think, to make decisions, to analyze and evaluate, and to communicate effectively. The pupils learn from each other as well as from the teacher.
　　Sometimes the pupils work in pairs; sometimes they work on individual tasks and assignments, and they can do this at their own speed. They also have some library, and we teach them the skills they need in order to do this effectively. And expect our pupils to do their best, not their least, and we give them every encouragement to attain this goal.
1. Group work provides pupils with the opportunity_________.
　　A. to develop academic abilities                 　　 B. to learn to teach.
　　C. to do some experiments                        　　 D. to learn to be capable organizers.
2. By "held back" in the first paragraph the author means _________.
　　A. drawn to their studies                           　　     B. prevented from advancing
　　C. made to remain in the same classes         　　 D. forced to study in the lower classes
3. In the passage the author's attitude towards " mixed-ability teaching" is ________.
　　A.questioning               B. approving  　　     C. objective 　　 D. critical
4. The author's purpose of writing this passage is to _________.
　　A. offer advice on the proper use of the library
　　B. emphasize the importance of appropriate formal classroom teaching
　　C. argue for teaching bright and not -so-bright pupils in the same class
　　D. recommend pair work and group-work for classroom activities
5. The author argues that a teacher's chief concern should be the development of the student's _____.
　　A. total personality              　　                   B. intellectual ability
　　C. learning ability and communicative skills        D. personal qualities and social skills