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阅读下列各小题, 根据括号内的汉语提示, 用句末内的英语单词完成句子．并将答案写在答题卡上相应的括号内。
1．___________________________ (除了少数几句话), I do not know any French at all. (apart)
2．They had to return from the hiking in the desert, for their___________________ (食品耗尽). (run)
3．After the discussion, they __________________________ (任命他担任主席). (appoint)
4．_________________________ (绝不要) must my name be mentioned to anyone. (account)
5．Jack _________________________ (被指控欺诈) in the college entrance examination and was not admitted into college. (accuse)
6．He ___________________________ (习惯了) the hot weather in the area since he has stayed there for almost ten years. （accustomed）
7．The best chance to reach customers is to ____________________ (迎合他们的情感). (appeal)
8．I would not go to London _______________________ (目的是为了买) a new tie. (purpose)
9．These words are confusing and __________________________ (讲不通). (sense)
10．It is unwise to ______________________ (过于重视) the information. (attach)
查看习题详情和答案>>of poor quality on high price because of an advertisement. For example, some advertisers have appealed to
(迎合) people's desire for better fuel economy for their cars by advertising automotive products that improve
gasoline mileage (英里数). Some of the products work. Others are worthless and a waste of consumers'
money.
Sometimes advertising is misleading on purpose. A few years ago a brand of bread was offered to dieters
(节食者) with the message that there were fewer calories (热量单位, 大卡) in every slice. It turned out that
the bread was not dietetic (适合于节食的). But there were the same number of calories in every loaf.
On the positive side, Advertising may sometimes respond to a consumer's real needs. Consider fire
insurance (保险). Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason
for fire insurance. The security of knowing that property is protected by insurance makes the buy of fire
insurance a worthwhile investment (投资) for most people. If consumers consider the quality of the insurance
plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must be clear about her or his own situation. Are the benefits of the product important
enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy
the product. Consumers still control the final buying decision.
B. thin slices of bread could contain more calories
C. the loaf was cut into regular slices
D. the bread was not real bread
B. the buying motives of consumers are controlled by advertisements
C. sometimes advertisements really sell what the consumer needs
D. fire insurance is seldom a worthwhile investment
B. think carefully about the benefits described in the advertisements
C. know the nature of advertisements is cheating
D. avoid buying products described in the advertisements
B. how to make a wise buying decision
C. the function of advertisements in increasing sales
D. the positive and negative aspects of advertising
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling． Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible． Such production and selling focuses on the needs of the seller to produce goods and then convert（使转换） them into money．
Marketing, on the other hand, focuses on the wants of consumers． It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them． This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce, the makers and dealers first find out what the consumer wants to buy and then go about making it available for purchase．
This concept does not imply that business is benevolent（慈善的） or that consumer satisfaction is given priority over profit in a company． There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs． Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to（迎合） customers． A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink． The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration（恢复） of the Classic Coke, which was then marketed alongside the new．
40．The marketing concept discussed in the passage is ________．
A.the practice of turning goods into money
B.making goods available for purchase
C.the customer-centered approach
D.a form of persuasive salesmanship
41． What was the main concern of industries before the marketing concept was widely accepted?
A.The needs of the market．
B.The efficiency of production．
C.The satisfaction of the user．
D.The preferences of the dealer．
42.According to the passage, “to move as much of these goods as possible” （ in Paragraph 1） means “________”．
A. to sell the largest possible quantity of goods
B．to transport goods as efficiently as possible
C．to get rid of these goods in large quantities
D．to redesign these goods for large-scale production
43．What does the restoration of the Classic Coke best prove?
A. Traditional goods have a stronger appeal to the majority of people．
B. It takes time for a new product to be accepted by the public．
C. Consumers with conservative tastes are often difficult to please．
D. Products must be designed to suit the taste of the consumer．
查看习题详情和答案>>
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling． Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible． Such production and selling focuses on the needs of the seller to produce goods and then convert（使转换） them into money．
Marketing, on the other hand, focuses on the wants of consumers． It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them． This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce, the makers and dealers first find out what the consumer wants to buy and then go about making it available for purchase．
This concept does not imply that business is benevolent（慈善的） or that consumer satisfaction is given priority over profit in a company． There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs． Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to（迎合） customers． A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink． The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration（恢复） of the Classic Coke, which was then marketed alongside the new．
1．The marketing concept discussed in the passage is ________．
A. the practice of turning goods into money
B. making goods available for purchase
C. the customer-centered approach
D. a form of persuasive salesmanship
2． What was the main concern of industries before the marketing concept was widely accepted?
A. The needs of the market．
B. The efficiency of production．
C. The satisfaction of the user．
D. The preferences of the dealer．
3.According to the passage, “to move as much of these goods as possible” （ in Paragraph 1） means “________”．
A． to sell the largest possible quantity of goods
B． to transport goods as efficiently as possible
C． to get rid of these goods in large quantities
D． to redesign these goods for large-scale production
4．What does the restoration of the Classic Coke best prove?
A. Traditional goods have a stronger appeal to the majority of people．
B. It takes time for a new product to be accepted by the public．
C. Consumers with conservative tastes are often difficult to please．
D. Products must be designed to suit the taste of the consumer．
查看习题详情和答案>>
and selling. Not too many years ago, most industries concentrated primarily on the efficient production of
goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such
production and selling focuses on the needs of the seller to produce goods and then convert (使转换) them
into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the
preferences and demands of consumers and then producing goods that will satisfy them. This
eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying
to sell whatever is easiest to produce, the makers and dealers first find out what the consumer wants to buy
and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given
priority over profit in a company. There are always two sides to every business transaction-the firm and the
customer-and each must be satisfied before trade occurs. Successful merchants and producers, however,
recognize that the surest route to profit is through understanding and catering to (迎合) customers. A striking
example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed
the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought
about a prompt restoration (恢复) of the Classic Coke, which was then marketed alongside the new.
B. making goods available for purchase
C. the customer-centered approach
D. a form of persuasive salesmanship
B. The efficiency of production.
C. The satisfaction of the user.
D. The preferences of the dealer.
B. to transport goods as efficiently as possible
C. to get rid of these goods in large quantities
D. to redesign these goods for large-scale production
B. It takes time for a new product to be accepted by the public.
C. Consumers with conservative tastes are often difficult to please.
D. Products must be designed to suit the taste of the consumer.