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A sixth of undergraduates in Beijing this year have registered at driving school. The students, mostly from majors such as business management or international trade, will finish their driving courses within 20 days or so.
Training costs have dropped to 2, 600 yuan for students, according to the Haidian Driving School in Beijing. The price is not really low, but students will accept it, seeing it as an investment （投资）in their future. Familiarity with the operation of computers and fluent English are the basic skills graduating students need to find a job. But a driver’s permit has become another factor.
“In the job market, owning a driver’s permit sometimes strengthens a graduating student’s competitiveness for a good position, ”says Zhou Yang, an undergraduate at the China University of Political Science and Law.
Cars will become a necessary part of many people’s lives in the coming years, and it is difficult to get a permit out of campus because of the pressures on working people’s time. “Having a fulltime job after graduation offers limited time to learn to drive. We senior students have plenty of spare time, plenty of opportunity to learn. ”Zhou says.
Xu Jian, an official at the driving school, said undergraduates were very able and serious, and could grasp in an hour what ordinary people took four hours to learn. In this driving school, middle-aged people, young women and college students are the main customers.
To get a driver’s permit, a beginner is now required to have at least 86 hours’ practice before the final road test.
1.The undergraduates are learning to drive because ________.
A. they like to drive cars
B. they need this skill to find a good job
C. they will not have any time to learn to drive after they have found a full-time job
D. most of them will be able to buy cars in the future
2.Which of the following is likely to be Xu Jian’s opinion of students learning to drive?
A. It is better to learn it at college than at work.
B. Young people have an advantage in learning to drive.
C. It is a waste of money and time to learn to drive.
D. They will spend three times more time to learn to drive than usual.
3.Which of the following can be the best headline for the passage?
A. Students Learn to Drive.
B. Students Pay Less to Learn to Drive Now.
C. It is Better to Learn to Drive at Colleges.
D. Welcome to the Driving School.
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第三部分阅读理解（共两节，满分40分）
第一节（共15小题；每小题2分，满分30分）
阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。
A
DIY gifts: A Drive For Creativity
In times when people are seeking innovation(创新),giving a DIY gift appears as one possibility for those who like to keep up with the times.A DIY gift may be especially suited to young people seeking to step out of the norm.Do it yourself and turn the most unexpected things into wonderfully creative gifts.
A handful of chocolates can become extra-special for the do-it yourself innovator.Add a picture and a few words to a cup,and the cup,which translated in Chinese becomes a homonym(同音词) for "a lifetime",can turn good wishes into good spirits.
A self-written newspaper and T-shirts with unlimited choices of patterns can become the kinds of priceless gifts that money can't buy.
Birthday presents,gifts for loved ones and children's educational toys all offer potential for the imaginative creator.Every DIY gift,which sends a special message or has a special meaning,is outstanding.That's what creativity is all about.
Young people are interested in creaativity,fashion,romance and things that touch the emotions.In some cities,DIY gift shops are doing well and enjoying more and more customers.Do - it - yourself,as an alternative to ready - made gifts,often proves a more effctive way to expess feelings toward someone you care about.
It's really simple.Think about the person who'll receive the gift.Then,look for materials that show the person's special qualities.The color of the deep blue sea along with white seashells can be perfect elements(元素) for the young surfer.There is potential without limits.
Operating a DIY gift shop brings its own challenges.Shops must offer a great variety of materials.They may be grass,trees,and humanshapes.Let your imagination run wild.Who knows what the next person through the door will be looking for?
56.The underlined phrase "a lifetime" maybe a homonym in Chinese for "______".
A.一帆风顺 B.一辈子 C.生活如意 D.幸运
57.Young people are interested in the followings,except________.
A.creativity B.fashion C.romance D.limits
58.If you'd like to give your friend a DIY gift,you should look for matericals that show his/her _______.
A.qualities B.preferences C.potential D.creativity
59.In the last paragraph,the sentence "who knows what the next person through the door will be looking for?" means that_______.
A.A DIY gift shop must have a great variety of materials in store
B.You should know what the customers will wwant
C.DIY gift shops are doing well and enjoying more and more customers
D.A DIY gift turns the most unexpected things into creative gifts
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Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can, sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
??? Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
1.What is discussed in this passage?
A. The content of modern advertising.
B. The skills of modern advertising.
C. The results of modern advertising.
D. The writing of modern advertising.
2.According to the passage, a good advertisement should ____________.
A. be both persuasive and effective
B. give people useful information
C. show people a product ????????????? ????????????? ?????????????
D. show people a new idea of a product
3.From the passage, we know that ___________________ .
A. modern advertising has less effect on customers
B. once customers see ads about a new cerea1, they are sure to buy it
C. cereal can make people strong
D. cereal is a kind of food which is popular among people
4. What can we infer from the passage?
A. Customers can easily be persuaded by advertisements.
B. Customers should be persuaded by advertisements.
C. It’s impossible for customers to buy a product without advertisements.
D. Customers buy products according to their demands rather than the advertisements.
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