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Brand is often regarded as the creation of western advertisement industry. However, the earliest “brand” could be traced back to the early civilization in China and Egypt. Earthenware(陶器)made in China thousands of years ago had signs or symbols of pottery makers, and domestic animals branded with marks could also be seen on wall paintings of ancient Egypt. These might be the first “brand” in history.
Time passes and the situation has changed. Nowadays Americans have “Cadillac”, Japanese have “Toyota”, Cermans have “Mercedes-Benz”, and they are all proud of the big brands they own. Chinese national brands are pale in comparison to their global counterparts. It is a reality which we cannot deny and have to face. With the globalization of brands and the internationalization of global competition, foreign brands are making constant efforts in attacking the Chinese market. Under the circumstances, the question that we must ask is：How can Chinese brands be ready for the challenge posed by foreign brands?
Many Chinese enterprises are single-minded in getting the attention of the international market and going into metropolises(大城市). Successful though they seem, they act ill-advisedly. We should be aware that it is the home market, especially the rural market with a population of 900 million people that provides the real development opportunity for Chinese national brands. That is why many powerful foreign brands are trying, with every possible means, to develop the Chinese rural market.
Quality is the life of a brand and consumers always choose products with first-class quality. The quality of Chinese products is very unstable so that it seriously affects the establishment of Chinese brands. Therefore, for those national brands determined to challenge foreign brands, the top task is to improve product quality. It must be clearly understood that, for a consumer who has bought a product, defects in 1% of your products mean 100% loss. Only if we create products with quality better than that of foreign brands can national brands be successful in competition.
What is the question that we have to ask in face of foreign brands?
A．How to run a company in foreign countries.
B．How to stay in harmony with the foreign brands.
C．How to catch up with the foreign company in service and price.
D．How to compete against the foreign brands.
Which of the following would the author agree with?
A．Quality is the most important element for a brand.
B．China’s international market is fully feveloped.
C．China’s products are matchless in the international market.
D．China’s goods are always of bad quality.
Which of the following is NOT true according to the passage?
A．Metropolitan areas are what many Chinese enterprises focus on.
B．Pottery made in ancient China had signs or symbols of the makers.
C．The top target of foreign enterprises in China has been the rural market.
D．Chinese enterprises should try to get into the home market.
What can be concluded from the passage?
A．There’s no need for foreign brands to make constant efforts to compete with Chinese brands.
B．Ancient Chinese and Egyptians knew how to mark or symbolize their works.
C．Chinese enterprises can hardly build big brands people trust due to quality problems.
D．Chinese brands can only be successful in domestic market.
查看习题详情和答案>>第二节：信息匹配（共5小题；每小题2分，满分10分）
请阅读下面应用文和相关信息，按照要求进行匹配，并在答题卡上将对应题号的相应选项字母涂黑。
首先，请阅读下列广告信息：
A. ENGLISH LANGUAGE CENTER
Classes for beginners for 3 months.
Focus on grammar as well as writing and oral English.
3:00 p.m. to 9:30 p.m.
Small classes with maximum 8 students
Course fee: $300(10% discount for the first to enroll)
Tel: 22325445
B. HALIFAX PLAYHOUSE
Ring’s Cross Street, Halifax.
Oct. 10th –17th on Golden Pond by Emest Thompson.
This is a magical comedy about real people. A well-acted play for everyone.
Don’t miss it.
Performances:7:30 p.m.
Admission:$3.
Tel:3659 9988
C:LONDON COLLEGE OF ENGLISH
Classes for foreign students of all levels.
3 months, 6 months, 9 months and 1 year course.
Focus on spoken language.
Open through all year from 8:00 a. m. to 5:00 p.m.
Small class with maximum 12 students.
Course fee for English for one year: $1,200
Discount at shorter period of study.
Tel: 22342381
D:EXHIBITIONS OF OIL PAINTINGS
Gallery of the Central Academy of Fine Art
A combination of Eastern and Western Art
8:00 am to 5:00 p.m. from January 3th to 19th
Admission:$2 for adults, $1 for students
Tel:33569875
E: WESTERN ART SHOW
China National Art Museum
European modern art, Chinese art and African ancient art.
Open from 7:30 am to 4:00pm from January 6 th to 20 th
Admission: $3 for adults, $1.5 for middle school students.
Tel:25545569
F: GRAND THEATRE
Oxford Street, Leeds.
Restaurant and Café.
Sept. 1-19
Admission: Tues-Thurs. $2-6; Fri. & Sat. $4-8
Sue Townsend’s musical play.
Performances: Evenings 7:45. October 10-17, at 2:30 p.m. No Monday performance.
All kinds of drinks offered
Tel: 52011611
然后请阅读下列Wendy 等人的信息，并匹配各人所需要联系的电话号码：
56. Wendy, a student who is interested in comedy and performing, happens to be free on Oct. 12th and wants to relax herself by enjoying some performances, but she has no more than $4.
57 Carol happens to be free on October 15th and plans to enjoy some performances while having a cup of coffee.
58. Jenny,a student who is a major in art is interested in Italian art as well as Chinese ,will be free after school at 4:30.
59.Tom will go to study in the USA for a master’s degree. He wants to have a full-time special training for several months to improve his oral English.
60.Mark,a worker of an export company,needs to improve his writing and oral English. He can only go to the training class after work every day.
56. Wendy A. 22325445
57 .Carol B. 3659 9988
58. Jenny C. 22342381
59.Tom D. 33569875
60. Mark E. 25545569
F. 52011611
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WASHINGTON-Laura Straub is a very worried woman. Her job is to find families for foreign teenagers who expect to live with American families in the summer.?
It's not easy, even desperated.?
“We have many children left to place:40 out of 75,”said Straub, who works for a Paris based foreign exchange programme called LEC. ?
When exchange programmes started 50 years ago, more families were willing to help others. For one thing, more mothers stayed home.?
But now, increasing numbers of women work outside the home. Exchange student programmes have struggled in recent years to sign up host families for the 30 000 teenagers who come from abroad every year to have some courses for one year in the United States, as well as the thousands more who take part in summer programmes.
School systems in many parts of the US, unhappy about accepting non-taxpaying students, have also strictly limited the number of exchange students they accept. At the same time, the idea of hosting foreign students is becoming less exotic(异国情调的).?
In searching for host families, who usually receive no pay, exchange programmes are increasingly broadening their requests to include everyone from young couples to the retired.
“We are open to many different types of families,”said Vickie Weiner, eastern regional director for ASSE, a 25-year-old programme that sends about 30 000 teenagers on one?year exchange programmes worldwide.?
“For elderly people, exchange students keep up young—they really do,”said Jean Foster, who is hosting 16-year-old Nina Porst from Denmark.?
Foreign teenagers come to American families with the purpose of _______.
A. finding their parents in America B. finding good jobs in America?
C. learning the culture of America D. enjoying the life of America
In the past, Straub's job was easy, because American families _______.?
A. needed more money to live B. had fewer children to support?
C. had spare rooms to rent D. were not as busy as now
To deal with the problems in recent years, Straub and her workmates have to _______.
A. ask different kinds of families for help
B. limit the number of the exchange students?
C. borrow much money to pay for the costs
D. force some families to accept students
From the last paragraph we can conclude that _______.
A. exchange students are welcome in America?
B. exchange students must pay much money to the host families?
C. American students don't want to join the exchange programmes?
D. old Americans can benefit from hosting exchange students
查看习题详情和答案>>Sheffield
Lincoln College of English
Classes for foreign students at all levels 3 months, 6 months, 9 months and one course open all year.
Small class (maximum 12 students), library, language lab and listening center,
accommodations with selected families 25 minutes from London.
Course fees for English for one year are $1380 with reduction for shorter periods of study.
_____ are admitted in.
A. Both foreigners and native speakers B. Only foreign beginners
C. Only foreign advanced students
D. Foreign students from beginners to the advanced
While you stay there, _____ will take care of you.
A. the school where you study B. the family you have chosen
C. your classmates D. your parents
If you go there for one term course, you will pay _____ for it.
A. $1380 B. over $1380
C. much less than $1380 D. nothing
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Most shops in Britain open at 9:00 am, and close at 5:00 or 5:30 in the evening. Small shops usually close for an hour at lunchtime. On one or two days a week—usually Thursday and/or Friday—some large food shops stay open until about 8:00 pm for late night shopping.
Many shops are closed in the afternoon on one day a week. The day is usually Wednesday or Thursday and it is a different day in different towns.
Nearly all shops are closed on Sundays. Newspaper shops are open in the morning, and sell sweets and cigarettes as well. But not all the things can be sold on Sundays.
Usually it is not difficult for foreign visitors to find where to buy things. Most shops sell the things that you want to buy. One problem is stamps. In Britain you can only buy these at post offices. Many large food shops are self-service. When you go into one of these shops, you take a basket and you put the things you wish to buy into this. You pay for everything just before you leave. If anyone tries to take things from a shop without paying they are almost certain to be caught, because most shops have detectives.
When you are waiting to be served in a shop, it is important not try to be served before people who arrive before you. Many foreign people are surprised at the British way of queuing (排队).
1 Most shops in Britain stay open for about ______ a day.
A. eight hours B. five hours C. ten hours D. six hours
2 According to the passage, which of the following statements is NOT true?
A. Some large food shops open for about 11 hours on Thursday or Friday.
B. Many shops are closed in the afternoon once a week on Tuesday.
C. Only a few things can be bought on Sundays.
D. It is not difficult for foreign visitors to buy things in Britain.
3 You can not buy ______ in shops.
A. cigarette B. sweets C. stamps D. clothes
4 Which of the following statements is TRUE?
A. Most shops usually close for an hour at lunchtime.
B. Many large shops are self-service.
C. Most shops have detectives.
D. People do not have to queue to be served.
5 Which of the following statements can be the best title of this passage?
A. Shops in Britain
B. How to buy things in Britain?
C. The British Way of Queuing
D. How long are the British shops?