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Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column（读者来信专栏）. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

When you think of the tremendous technological progress we have made, it’s amazing how little we have developed in other respects. We may speak scornfully of the poor old Romans because they enjoyed the seemingly excited killing that went on in their arenas（竞技场）. We may despise them because they mistook these goings on for entertainment. We may forgive them because they lived 2000 years ago and obviously knew no better. But are our feelings of superiority（优越）really justified? Are we any less blood-thirsty? Why do boxing matches, for instance, attract such universal interest? Don’t the audience who attend them hope they will see some violence? Human beings remain as bloodthirsty as ever they were. The only difference between ourselves and the Romans is that while they were honest enough to admit that they enjoyed watching hungry lions tearing people apart and eating them alive, we find all sorts of arguments to defend sports which should have been banned long ago.

　　It really is incredible that in this day and age we should still allow hunting or bull-fighting, that we should be prepared to sit back and watch two men punch each other in a boxing ring, that we should be relatively unmoved by the sight of one or a number of racing cars crashing and bursting into flames. Any talk of ‘the sporting spirit’ is merely hypocrisy（虚伪）. People take part in violent sports because of the high rewards they bring. Audience are willing to pay vast sums of money to see violence. A world heavyweight championship match, for instance, is front page news. Millions of people are disappointed if a big fight is over in two rounds instead of fifteen. They feel disappointment because they haven’t experienced the exquisite pleasure of witnessing continuous violence.

　　Why should we ban violent sports if people enjoy them so much? You may well ask. The answer is simple: they are uncivilized. For centuries man has been trying to improve himself spiritually and emotionally—though with little success. But at least we no longer tolerate the sight madmen imprisoned in cages, or public punishment of any of the countless other barbarous (野蛮的) practices which were common in the past. Prisons are no longer the harsh forbidding places they used to be. Social welfare systems are in operation in many parts of the world. Big efforts are being made to distribute wealth fairly. These changes have come about not because human beings have suddenly improved, but because positive steps were taken to change the law. The law is the biggest instrument of social change that we have and it may exert great civilizing influence. If we banned dangerous and violent sports, we would be moving one step further to improving mankind. We would recognize that violence is unworthy of human beings.

1.It can be inferred from the passage that the author’s opinion of nowadays’ human beings is ________________

2.Why does the author mention the old Romans in this article?

3.How many dangerous sports does the author mention in this passage?

4.     What does the author want to illustrate in this article?

When you think of the tremendous technological progress we have made, it’s amazing how little we have developed in other respects. We may speak scornfully of the poor old Romans because they enjoyed the seemingly excited killing that went on in their arenas（竞技场）. We may despise them because they mistook these goings on for entertainment. We may forgive them because they lived 2000 years ago and obviously knew no better. But are our feelings of superiority（优越）really justified? Are we any less blood-thirsty? Why do boxing matches, for instance, attract such universal interest? Don’t the audience who attend them hope they will see some violence? Human beings remain as bloodthirsty as ever they were. The only difference between ourselves and the Romans is that while they were honest enough to admit that they enjoyed watching hungry lions tearing people apart and eating them alive, we find all sorts of arguments to defend sports which should have been banned long ago.
　　It really is incredible that in this day and age we should still allow hunting or bull-fighting, that we should be prepared to sit back and watch two men punch each other in a boxing ring, that we should be relatively unmoved by the sight of one or a number of racing cars crashing and bursting into flames. Any talk of ‘the sporting spirit’ is merely hypocrisy（虚伪）. People take part in violent sports because of the high rewards they bring. Audience are willing to pay vast sums of money to see violence. A world heavyweight championship match, for instance, is front page news. Millions of people are disappointed if a big fight is over in two rounds instead of fifteen. They feel disappointment because they haven’t experienced the exquisite pleasure of witnessing continuous violence.
　　Why should we ban violent sports if people enjoy them so much? You may well ask. The answer is simple: they are uncivilized. For centuries man has been trying to improve himself spiritually and emotionally—though with little success. But at least we no longer tolerate the sight madmen imprisoned in cages, or public punishment of any of the countless other barbarous (野蛮的) practices which were common in the past. Prisons are no longer the harsh forbidding places they used to be. Social welfare systems are in operation in many parts of the world. Big efforts are being made to distribute wealth fairly. These changes have come about not because human beings have suddenly improved, but because positive steps were taken to change the law. The law is the biggest instrument of social change that we have and it may exert great civilizing influence. If we banned dangerous and violent sports, we would be moving one step further to improving mankind. We would recognize that violence is unworthy of human beings.
【小题1】It can be inferred from the passage that the author’s opinion of nowadays’ human beings is ________________

PART THREE   READING COMPREHENSION (30%)
Directions: Read the following three passages．Each passage is followed by several questions or unfinished statements．For each of them there are four choices marked A, B, C, and D．Choose the one that fits best according to the information given in the passage
They say a cat has nine lives, and I think that possible since I am now living my third life and I’m not even a cat. My father died when I was 15, and we had a hard struggle to make a living. And my mother, who was seriously ill in her last years, died while still in her 60s. My sister married soon after, and I followed her example within the year.
This was when I began to enjoy my first life. I was very happy, in excellent health. I had a good job in San Jose and a beautiful home up the peninsula (半岛) in San Carlos. Life was a pleasant dream. Then the dream ended. I became afflicted (使苦恼) with a slowly progressive disease of the motor nerves, affecting first my right arm and leg, and then my other side. Thus began my second life...
In spite of my disease I still drove to and from work each day, with the aid of special equipment installed in my car. And I managed to keep my health and optimism (乐观), to a degree, because of 14 steps. Crazy? Not at all. Our home was an affair with 14 steps leading up from the garage to the kitchen door. Those steps were a standard measure of life. They were my yardstick, my challenge to continue living. I felt that if the day arrived when I was unable to lift one foot up one step and then drag the other painfully after it ---repeating the process 14 times, I would be through---I could then admit defeat and lie down and die.
Then on a dark night in August, 1971, I began my third life. It was raining when I started home that night; strong winds and slashing rain beat down on the car as I drove slowly down one of the less-traveled roads. Suddenly the steering wheel jerked (猝然一动). In the same instant I heard the bang of a blowout. It was impossible for me to change that tire! Utterly impossible!
I started the engine and thumped slowly along until I came to the dirt road, where I turned in and where I found lighted windows welcomed me to a house and pulled into the driveway and honked the horn.
The door opened and a little girl stood there. When she knew what happened to me, she went into the house and a moment later came out, followed by a man who called a cheerful greeting. I sat there comfortable and dry, and felt a bit sorry for the man and the little girl working so hard in the storm.
About an hour later, the man’s voice was heard, “This is a bad night for car trouble, but you’re all set now.” “Thanks,” I said. “How much do I owe you?” He shook his head, “Nothing. Cynthia told me you were a cripple. Glad to be of help. I know you’d do the same for me. There’s no charge, friend.” I held out a five-dollar bill, “No! I like to pay my way.” He made no effort to take it and the little girl stepped closer to the window and said quietly, “Grandpa can’t see it.”
56. “A cat has nine lives” here means ___________.
A. a cat can live nine times longer than any other animal  B .a cat can die ninth
C .a lucky man can not die easily                     D the writer will live nine times
57. What do you think of the man who helped change the tire?
A. Old, warm-hearted but pitiable             
B. Blind, but warm-hearted and happy
C. A blind old man that has nothing to do every day.
D. A poor old man that is always ready to help others.
58. How will the story be ended?
A. The writer paid the little girl but the old man did not accept.
B. The writer drove away with tears running down his cheek.
C. The writer stayed there, without knowing what to do and how to do it.
D. In the next few frozen seconds the writer felt the shame and astonishment he had never felt
before.
59. How do you understand the underlined sentence “I followed my sister’s example?”
A.  He listened to his sister carefully.
B  Mother told him that he must get the agreement from his sister for whatever he would do.
C  His sister got married. He, too.
D  His sister was a great woman.. He must learn from her.
60. The best title for this passage perhaps will be _____.
A.The Old Man and His Daughter              B. Heart Leaping Up
C.Never Lose Heart                        D. Good Will Be Rewarded Good

Vicious(剧烈的)and Dangerous Sports Should be Banned by Law

When you think of the tremendous technological progress we have made, it’s amazing how little we have developed in other respects. We may speak contemptuously of the poor old Romans because they relished the orgies of slaughter that went on in their arenas. We may despise them because they mistook these goings on for entertainment. We may forgive them condescendingly because they lived 2000 years ago and obviously knew no better. But are our feelings of superiority really justified? Are we any less blood-thirsty? Why do boxing matches, for instance, attract such universal interest? Don’t the spectators who attend them hope they will see some violence? Human beings remains as bloodthirsty as ever they were. The only difference between ourselves and the Romans is that while they were honest enough to admit that they enjoyed watching hungry lions tearing people apart and eating them alive, we find all sorts of sophisticated arguments to defend sports which should have been banned long age; sports which are quite as barbarous as, say, public hangings or bearbaiting.

It really is incredible that in this day and age we should still allow hunting or bull-fighting, that we should be prepared to sit back and watch two men batter each other to pulp in a boxing ring, that we should be relatively unmoved by the sight of one or a number of racing cars crashing and bursting into flames. Let us not deceive ourselves. Any talk of ‘the sporting spirit’ is sheer hypocrisy. People take part in violent sports because of the high rewards they bring. Spectators are willing to pay vast sums of money to see violence. A world heavyweight championship match, for instance, is front page news. Millions of people are disappointed if a big fight is over in two rounds instead of fifteen. They feel disappointment because they have been deprived of the exquisite pleasure of witnessing prolonged torture and violence.

Why should we ban violent sports if people enjoy them so much? You may well ask. The answer is simple: they are uncivilized. For centuries man has been trying to improve himself spiritually and emotionally – admittedly with little success. But at least we no longer tolerate the sight madmen cooped up in cages, or public floggings of any of the countless other barbaric practices which were common in the past. Prisons are no longer the grim forbidding places they used to be. Social welfare systems are in operation in many parts of the world. Big efforts are being made to distribute wealth fairly. These changes have come about not because human beings have suddenly and unaccountably improved, but because positive steps were taken to change the law. The law is the biggest instrument of social change that we have and it may exert great civilizing influence. If we banned dangerous and violent sports, we would be moving one step further to improving mankind. We would recognize that violence is degrading and unworthy of human beings.

1.It can be inferred from the passage that the author’s opinion of nowadays’ human beings is

A. not very high.         B.  high.  C.  contemptuous.      D.  critical.

2.The main idea of this passage is

A. vicious and dangerous sports should be banned by law.

B. people are willing to pay vast sums money to see violence.

C. to compare two different attitudes towards dangerous sports.

D. people are bloodthirsty in sports.

3.That the author mentions the old Romans is

A. To compare the old Romans with today’s people.  B. to give an example.

C. to show human beings in the past know nothing better.

D. to indicate human beings are used to bloodthirsty.

4. How many dangerous sports does the author mention in this passage?

A.  Three.     B.  Five.    C.  Six.     D.  Seven.

5. The purpose of the author in writing this passage is

A. that, by banning the violent sports, we human beings can improve ourselves.

B. that, by banning the dangerous sports, we can improve the law.

C. that we must take positive steps to improve social welfare system.

D. to show law is the main instrument of social change.