摘要: make use of 利用, 使用

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   Nike is one of the world’s best - known sports shoe and clothing companies with over $1 billion of income each year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑) suits and many other related products. Yes, despite its success, Nike (like many of its competitors) depends heavily on famous people to increase sales.

   And over the past few years, Nike has made use of one of the best known people in sports history: Michael Jordan for Air Jordan basketball shoes and clothing. In the first two years on the market, sales from the shoes and clothing reached$100 million. Michael Jordan’s fee? $2.5 million over five years, a royalty(专利的使用费) on all items sold, and a number of other benefits(益处).

    Nike’s promotion efforts for Air Jordan have been impressive. It decided to hire Michael Jordan after he starred for and co-captained the gold - medal winning 1984. U. S. Olympic basketball team. He has since become an exciting all-pro(人人称赞) player in the National Basketball Association. The name Air Jordan came from the shoe’s air sole and Michael Jordan’s name. Magazine and television commercials, for which Nike has invested $5 million, have shown Jordan leaping, blocking shots, and slam dunking. Huge bill- boards(户外广告牌) of him in action also have appeared in major cities. McDonald’s and coke commercials featuring Jordan have added to his public status.

1. The passage mainly tells us that ________.

ANike is a success

BNike is a model company

Cfirms can make use of famous people to increase sales

DMichael Jordan is a famous basketball player

2. It can be known from this passage that

AMichael Jordan made a great contribution to American basketball in 1984

Bthe name Air Jordan came from Michael Jordan’ s name

Cthe name Air Jordan came from the shoe’ s name

DNike designed the shoes for pilots

3. In some major cities, there are advertisements that feature Jordan

Adrinking Coke and coffee

Bplaying basketball

Cplaying with children

Ddrinking wine

4. It can be concluded from this passage that

Aboth Jordan and Nike benefited from advertising

BNike could not have survived without Jordan, the basketball star

CThe American National Basketball Association also depends heavily on Jordan

DThe American National Basketball Association benefited from Jordan

 

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   Nike is one of the world’s best - known sports shoe and clothing companies with over $1 billion of income each year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑) suits and many other related products. Yes, despite its success, Nike (like many of its competitors) depends heavily on famous people to increase sales.

   And over the past few years, Nike has made use of one of the best known people in sports history: Michael Jordan for Air Jordan basketball shoes and clothing. In the first two years on the market, sales from the shoes and clothing reached$100 million. Michael Jordan’s fee? $2.5 million over five years, a royalty(专利的使用费) on all items sold, and a number of other benefits(益处).

    Nike’s promotion efforts for Air Jordan have been impressive. It decided to hire Michael Jordan after he starred for and co-captained the gold - medal winning 1984. U. S. Olympic basketball team. He has since become an exciting all-pro(人人称赞) player in the National Basketball Association. The name Air Jordan came from the shoe’s air sole and Michael Jordan’s name. Magazine and television commercials, for which Nike has invested $5 million, have shown Jordan leaping, blocking shots, and slam dunking. Huge bill- boards(户外广告牌) of him in action also have appeared in major cities. McDonald’s and coke commercials featuring Jordan have added to his public status.

1. The passage mainly tells us that ________.

ANike is a success

BNike is a model company

Cfirms can make use of famous people to increase sales

DMichael Jordan is a famous basketball player

2. It can be known from this passage that

AMichael Jordan made a great contribution to American basketball in 1984

Bthe name Air Jordan came from Michael Jordan’ s name

Cthe name Air Jordan came from the shoe’ s name

DNike designed the shoes for pilots

3. In some major cities, there are advertisements that feature Jordan

Adrinking Coke and coffee

Bplaying basketball

Cplaying with children

Ddrinking wine

4. It can be concluded from this passage that

Aboth Jordan and Nike benefited from advertising

BNike could not have survived without Jordan, the basketball star

CThe American National Basketball Association also depends heavily on Jordan

DThe American National Basketball Association benefited from Jordan

 

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翻译句子

1.幸运的是我们都能及时赶到火车站。(in time)     _______________________________________________________________

2.我们看着太阳一点一点地落在树后,夜幕降临了。(watch…doing)

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3.在未来的数百万年中,生命能否在地球上延续取决于这个问题能否得到解决。(depend on).  _______________________________________________________________

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4. 既然你已得到一个机会,你最好充分利用它。(now that; make use of )

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5关于新校长要来的消息很快传遍了全班。(arrival; spread)

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6.经过十天的培训(training),工人们逐渐掌握了使用机器的技能。(get the hang of)

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7.我们邻居有一座跟我们家一样大的房子。(as…as…)

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8. 什么也不能阻止他们的计划得以实施。(prevent…from)

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9.最使我们感到惊奇的是他竟然通过了所有的考试。(surprise)(使用名词性从句)

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10.当神州六号飞船往太空发射时,我们马上欢呼起来。(cheer up)

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