The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

3.What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

请根据每个人的需要，选择适合他们的选项。

1.George passed the entrance exam and was admitted (允许进入) to a famous university. These days, his father is looking for a mobile phone for him so as to keep in touch with him closely.

2.Tom is a senior middle school student. He likes sports very much and plays basketball every afternoon. He wants to buy a pair of shoes after school.

3.There’s a party this evening for Mary’s 15^th birthday. Her family are getting ready for it. Her sister’s job is to buy some drinks.

4.Joan doesn’t want to forget the past, especially the happy moments.

5.Bill traveled a lot when he was younger. Now he has stopped his work, he enjoys reading about foreign people, places and customs.

A．“Just do it!” --- This slogan speaks out to teens. It tells them to do something, if they think it’s worth it. And if so, why not do it wearing Nike?

B．“Share moments, share life.” --- This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them- using Kodak film(胶卷）of course.

C．There are some public service advertisements (PSAS) that educate people about public service projects, such as Project Hope. Its slogan is “Project Hope --- Schooling Every Child.”

D．“Always Coca-Cola” --- Coke’s slogan change every few years, but this one had enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink; there are no other forms of drink.”

E. On hearing the slogan” Make yourself heard “, you will know there is the Ericsson product for you to call anyone.

F. One magazine ad says “Make me your window on the world!” the advertisers say that the weekly magazine can bring the world to your home. Have you ever wondered what the Chinese eat for breakfast? Did you know that the Sahara Desert is getting bigger every year? This fascinating magazine, full of color pictures, is your window on the world.

Teddy Smith’s Fast Food

Open: 10:00 a.m.---10:30 p.m.

Lunch served till 2:00 p.m.

Dinner served till 9:30 p.m.

Eat in or take away

Mains(主食)

Beef Steak

$ 4.25

Hamburger

$ 3.15 (small)

$ 3.95 (large)

Noodles

$ 2.05(small)

$ 2.50 (large)          Desserts

Ice Cream

$ 1.25

Flavours(味道)：

Banana, Chocolate,

Apple

Apple Pie

$ 0.75

Chocolate Cake

$ 0.95               Drinks

Soft Drinks

$ 0.75 (small)

$ 0.95 (large)

Flavours(味道)：

Cola, Apple, orange

Coffee or Tea

$ 1.25

1.When do they stop serving dinner?

A．10:00 a.m.         B．10:30 p.m.         C．2:00 p.m.          D．9:30 p.m.

2.How much do a small hamburger, two chocolate cakes and a large soft drink cost?

A．$ 4.1.            B．$ 5.85            C．$ 6.00.            D．$ 6.60

3.How many kinds of things have chocolate in them?

A．One.             B．Two.              C．Three.            D．Four.

Pubs are an important part of British life. Pubs, formally public houses, are common in towns and villages in England.People usually talk,eat, drink,meet their friends and relax there.You can order soft drinks like orange juice,cola or coffee ,but many people go to pubs to have an alcoholic drink.Many types of alcoholic drinks are available, but the most popular drink is beer.
Traditional English beer comes in a variety of local flavors and is called ‘draught’beer .All draught beer is served from a hand pump on the bar rather than in bottles or cans. Unlike American or other European beers, it is served cool but not cold.Nowadays,a lot of English people enjoy a European beers called lager（淡味啤酒）.This is lighter, more refreshing(清新的) and is served cold. Beer is sold in pint or half-pint glasses (a pint is just over half a litre).When you order a drink, ask for a ‘pint’ or a ‘half’ of the beer you want to try.
There is no waiter service in an English pub.You go to the bar and place your order to the pub staff. They will pour your drinks and pass them to you. They will then tell you how much to pay.You have to pay your drinks there and then. After receiving your change,you can carry your drinks back to a table to enjoy. It is usual for friends to take turns buying drinks for each other.This is known as’buying a round’.
Pubs sell cheap food too.The choice of food ranges(涉及) from small bar snacks such as crisps and peanuts ,to three-course meals.A popular meal during the summer months is a ‘ploughman’s  lunch ’.This is a dish of bread ,cheese or ham ,and salad which is served cold.You will often find a pub’s menu written on a blackboard .There may even be daily specials for you to try.
You must be at least 18 years old to buy alcohol(含酒精的饮料)in England. Children under 14 years old are not usually allowed inside a pub, but families with children can sit outside in the garden, known as the beer garden ,when the weather is warm .Parents are allowed to buy soft drinks for their children.
Pubs are places where people go to enjoy themselves .People like to drink, eat ,talk with friends and have a good time.If you go to an English pub ,you will get a true taste of English life.
【小题1】Traditional English beer is __________.

Do you like drinking Coke? As a symbol of American culture, Coca-Cola is liked by many people, especially young people all around the world. But from now on, perhaps it will sales of high-sugar fizzy(起泡的) drinks in US school.

The agreement allows only unsweetened juice, low-fat milk and water in primary and middle school vending machines and cafeterias. The agreement is “a bold(大胆的) step forward in the struggle to help 35 million young people lead healthier lives”.

Rising childhood obesity(肥胖) has become a big problem in America. A report noted that obesity has tripled(增至三倍) among teenagers in the past 25 years. It called for new limits on the marketing of junk food to children. Soda is a particular target because of its caloric content and popularity among children.

Britain has already taken similar steps to fight obesity. A recent study shows that people in the UK are much healthier than the people in the US. However, it’s better late than never. Now American schools are trying to make new regulations to guide the students to choose healthy drinks.

1._________ has become a big problem in America.

A. Junk food     B. Drinking coke       C. Obesity    D. Health

2.Why is soda a particular target?

    A. Because it tastes good.

B. Because it has more calories and is popular among kids.

C. Because it is not a healthy diet.

D. Because it is a symbol of American culture.[来源:学#科#网]

3.What can we learn from the last paragraph?

A. Britain has no such problem as obesity.

B. People in UK are healthier than people in US.

C. Americans are much healthier than British people.

D. New regulations have been made to guide students in US school.