In the mid 1990s, people started doing business on the Internet. At that time, there were two kinds of companies. First, there were traditional companies which sold things in stores. Then, there were Internet companies which didn’t have stores, they sold things only over the Net.
Traditional companies didn’t want to lose any business. Quickly, they created their own websites and began selling things over the Net. These are the so-called “brick and click” companies. Many stores are made of brick, and you click on your mouse to buy things with your computer. That’s where the name “brick and click” comes from.
By the late 1990s, e-businesses like Amazon.com, Buy.com, and eToys.com were in trouble. Their profits(利润) were not very high, and there was a lot of competition. Many of these businesses lost a lot of money, and in 2000, many e-businesses were out of business.
In the world of e-commerce(电子商务), companies are fighting for every dollar and every customer. Will brick and click companies win the war? Only time will tell.
【小题1】Many traditional companies created their own websites in               .

In the United States, when one becomes rich, he wants people to know it. And even if he does not become very rich, he wants people to think that he is. That is what “keeping up with the Joneses” is about. It is the story of someone who tried to look as rich as his neighbours.
The expression was first used in 1913 by a young American called Arthur Momand. He told this story about himself. He began earning $ 125 a week at the age of 23. That was a lot of money in those days. He got married and moved with his wife to a very wealthy neighbourhood outside New York City. When he saw that rich people rode horses, Momand went horseback riding every day. When he saw that rich people had servants, Momand and his wife also hired a servant and gave big parties for their new neighbours.
It was like a race, but one could never finish his race because one was always trying to keep up. The race ended for Momand and his wife when they could no longer pay for their new way of life. They moved back to an apartment in New York City.
Momand looked around him and noticed that many people do things just to keep up with rich lifestyle of their neighbours. He saw the funny side of it and started to write a series of short stories. He called it “Keeping up with the Joneses” because “Jones” is a very common name in the United States. “Keeping up with the Joneses” came to mean keeping up with rich lifestyle of the people around you. Momand’s series appeared in different newspapers across the country for over 28 years.
People never seem to get tired of keeping up with the Joneses. And there are “Joneses” in every city of the world. But one must get tired of trying to keep up with the Joneses because no matter what one does, Mr. Jones always seems to be ahead.
【小题1】Some people want to keep up with the Joneses because they ________.

In the United States, when one becomes rich, he wants people to know it. And even if he does not become very rich, he wants people to think that he is. That is what “keeping up with the Joneses” is about. It is the story of someone who tried to look as rich as his neighbours.

The expression was first used in 1913 by a young American called Arthur Momand. He told this story about himself. He began earning $ 125 a week at the age of 23. That was a lot of money in those days. He got married and moved with his wife to a very wealthy neighbourhood outside New York City. When he saw that rich people rode horses, Momand went horseback riding every day. When he saw that rich people had servants, Momand and his wife also hired a servant and gave big parties for their new neighbours.

It was like a race, but one could never finish his race because one was always trying to keep up. The race ended for Momand and his wife when they could no longer pay for their new way of life. They moved back to an apartment in New York City.

Momand looked around him and noticed that many people do things just to keep up with rich lifestyle of their neighbours. He saw the funny side of it and started to write a series of short stories. He called it “Keeping up with the Joneses” because “Jones” is a very common name in the United States. “Keeping up with the Joneses” came to mean keeping up with rich lifestyle of the people around you. Momand’s series appeared in different newspapers across the country for over 28 years.

People never seem to get tired of keeping up with the Joneses. And there are “Joneses” in every city of the world. But one must get tired of trying to keep up with the Joneses because no matter what one does, Mr. Jones always seems to be ahead.

1.Some people want to keep up with the Joneses because they ________.

A．want to be as rich as their neighbours

B．want others to know or to think that they are rich

C．don’t want others to know they are rich

D．want to be happy

2.It can be inferred (推断) from the story that rich people like to ________.

A．live outside New York City                 B．live in New York City

C．live in apartments                       D．have many neighbours

3.Arthur Momand used the name “Jones” in his series of short stories because “Jones” is ________.

A．an important name                      B．a popular name in the United States

C．his neighbour’s name                   D．not a good name

4.If a person who keeps up with the Joneses, he would _________.

A．do as the poor persons around him do

B．do everything he likes to do

C．do as his neighbours do

D．do as the rich people around him do

In the mid 1990s, people started doing business on the Internet. At that time, there were two kinds of companies. First, there were traditional companies which sold things in stores. Then, there were Internet companies which didn’t have stores, they sold things only over the Net.

Traditional companies didn’t want to lose any business. Quickly, they created their own websites and began selling things over the Net. These are the so-called “brick and click” companies. Many stores are made of brick, and you click on your mouse to buy things with your computer. That’s where the name “brick and click” comes from.

By the late 1990s, e-businesses like Amazon.com, Buy.com, and eToys.com were in trouble. Their profits(利润) were not very high, and there was a lot of competition. Many of these businesses lost a lot of money, and in 2000, many e-businesses were out of business.

In the world of e-commerce(电子商务), companies are fighting for every dollar and every customer. Will brick and click companies win the war? Only time will tell.

1.Many traditional companies created their own websites in               .

2.Why were Internet companies in a lot of trouble in the late 1990s?

3.Which would be a brick and click company?

In the United States, when one becomes rich, he wants people to know it. And even if he does not become very rich, he wants people to think that he is. That is what "keeping up withthe Joneses" is about. It is the story of someone who tried to look as rich as his neighbors.
The expression was first used in 1913 by a young American called Arthur Momand. He told this story about himself. He began earning $ 125 a week at the age of 23. That was a lot of money in those days. He got married and moved with his wife to a very wealthy neighborhood outside New York City. When he saw that rich people rode horses, Momand went horseback riding every day. When he saw that rich people had servants, Momand and his wife also hired a servant(仆人) and gave big parties for their new neighbors.
It was like a race, but one could never finish his race because one was always trying to keep up. The race ended for Momand and his wife when they could no longer pay for their new way of life. They moved back to an apartment in New York City.
Momand looked around him and noticed that many people do things just to keep up with rich lifestyle of their neighbors. He saw the funny side of it and started to write a series of short stories. He called it "Keeping up with the Joneses" because "Jones" is a very common name in the United States. "Keeping up with the Joneses" came to mean keeping up with rich lifestyle of the people around you. Momand’ s series appeared in different newspapers across the country for over 28 years.
People never seem to get tired of keeping up with the Joneses. And there are “Joneses” in every city of the world. But one must get tired of trying to keep up with the Joneses because no matter what one does, Mr. Jones always seems to be ahead.
【小题1】Some people want to keep up with the Joneses because they _______.