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Open today’s newspaper. What do you see? Ads(广告)！A lot of different Ads ! Look through a 1 . More ads! Turn 2 the TV. Still more ads! Everywhere you look, someone has something to sell.
Here are some ways ads get us to buy.
Some ads use famous people. 3 are paid to sell a product(产品). Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are 4 .
Some ads make you think you are getting the words of an expert. They say, “ Doctor said.” A man in a white coat comes on TV. “ I use Bright and White,” he says. This man looks like a doctor. But he is an(a) 5 .
Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice, such as the sun, the 6 and so on. Such an ad is about feelings rather than 7 .
Some ads make promises. But can they 8 them? No!
Some ads use our 9 of being too late. “Buy now!” they say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.
All ads hope we will buy something, do something, or 10 in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
| 1 A. magazine | B. book | C. picture | D. window |
| 2 A. on | B. off | C. down | D. up |
| 3 A. Doctors | B. Stars | C. Teachers | D. Workers |
| 4 A. making | B. selling | C. doing | D. thinking |
| 5 A. nurse | B. doctor | C. actor | D. expert |
| 6 A . tigers | B. rocks | C. flowers | D. people |
| 7 A. money | B. personality | C. appearance | D. facts |
| 8 A. believe | B. break | C. keep | D. record |
| 9 A. hope | B. fear | C. joy | D. sadness |
| 10 A. think | B. act | C. enjoy | D. speak |
| 完形填空。 | |||
| Look at this picture. It is __1__ nice classroom. In the picture, you can see a teacher's __2__ on his desk. It's a Chinese book. Eight desks and eight chairs in the room. You can see a girl and __3__ boys. The girl's __4__ is Julia. She is eleven. The boy __5__a black hat is Tom. The other boy is Tony. They __6__ the same coats and they are the same age. I __7__ they are twins. Tom is a __8__ boy. A book is in his hand. You __9__ see the teacher. __10__ is the teacher? He is taking the photo. | |||
| ( ) 1. A. an ( ) 2. A. backpack ( ) 3. A. one ( ) 4. A. name ( ) 5. A. at ( ) 6. A. is ( ) 7. A. think ( ) 8. A. dear ( ) 9. A. is not ( ) 10. A. What |
B. a B. baseball B. three B. age B. on B. wear (穿) B. see B. first B. can't B. How |
C. the C. book C. four C. brother C. in C. look C. bring C. lost C. be not C. Where |
D. one D. hat D. two D. notebook D. under D. am D. meet D. good D. doesn't D. That |
| 从Il栏中找出与I栏相匹配的答语。 | ||
| ||
Look at the center circles of Diagram (图) A and Diagram B. Which of the centre circles looks larger?
Take a first look and you probably think that the centre circle in Diagram A is smaller than that in Diagram B. In fact , they are exactly the same size.
Then look at the picture on the right. What do you see? A vase ? Or two faces? Does the picture change quickly from one to the other again and again? Maybe or maybe not, but you can never see them at the same time.
"What's happening? Is something wrong with my eyes?" You may wonder at what you see. Don't worry. Here is how it goes:
When we look at things, our eyes send messages to our brains and then our brains interpret (解读) the information. However, sometimes our brains interpret the received information in a wrong way. It seems that our eyes are playing a joke on us. This often happens and we call it "Visual illusion" (视觉错误).
Movie makers often make use of illusions. They make the objects around actors much smaller or bigger than usual. This makes us believe that the actors are much larger or smaller than they usually are. The movies Jurassic Park and Honey I shrunk the kids just make use of illusions.
【小题1】The centre circle in Diagram A looks smaller than that in Diagram B. That's because .
A. something is wrong with our eyes
B. the two circles are not the same size
C. our brains interpret the information in a wrong way
D. the two pictures change quickly from one to the other
【小题2】What's the right order according to the passage?
a. We look at things with our eyes. b. Our brains interpret the messages.
c. Our brains tell us what we have seen. d. Our eyes send messages to our brains.
| A．adbc |
| B．cabd |
| C．acdb |
| D．bcad |
| A．help the actors look better |
| B．make the actors much braver |
| C．help the actors become stronger |
| D．make the actors seem different in size |
A.The second one.
B.The third one.
C.The fifth one.
D.The sixth one.
【小题5】The text is probably taken from .
| A．an advertisement |
| B．a science book |
| C．a movie magazine |
| D．a story book |
Look at the center circles of Diagram (图) A and Diagram B. Which of the centre circles looks larger?
Take a first look and you probably think that the centre circle in Diagram A is smaller than that in Diagram B. In fact , they are exactly the same size.
Then look at the picture on the right. What do you see? A vase ? Or two faces? Does the picture change quickly from one to the other again and again? Maybe or maybe not, but you can never see them at the same time.
"What's happening? Is something wrong with my eyes?" You may wonder at what you see. Don't worry. Here is how it goes:
When we look at things, our eyes send messages to our brains and then our brains interpret (解读) the information. However, sometimes our brains interpret the received information in a wrong way. It seems that our eyes are playing a joke on us. This often happens and we call it "Visual illusion" (视觉错误).
Movie makers often make use of illusions. They make the objects around actors much smaller or bigger than usual. This makes us believe that the actors are much larger or smaller than they usually are. The movies Jurassic Park and Honey I shrunk the kids just make use of illusions.
1.The centre circle in Diagram A looks smaller than that in Diagram B. That's because .
A. something is wrong with our eyes
B. the two circles are not the same size
C. our brains interpret the information in a wrong way
D. the two pictures change quickly from one to the other
2.What's the right order according to the passage?
a. We look at things with our eyes. b. Our brains interpret the messages.
c. Our brains tell us what we have seen. d. Our eyes send messages to our brains.
A．adbc
B．cabd
C．acdb
D．bcad
3.Movie makers make use of visual illusions to .
A．help the actors look better
B．make the actors much braver
C．help the actors become stronger
D．make the actors seem different in size
4.In the picture on the right, it seems that Line AB is shorter than Line CD, but in fact Line AB is as long as Line CD. Which paragraph can explain what has happened to our eyes?___________
A.The second one.
B.The third one.
C.The fifth one.
D.The sixth one.
5.The text is probably taken from .
A．an advertisement
B．a science book
C．a movie magazine
D．a story book
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