Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.
Here are some ways ads get us to buy.
Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.
Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promise. But can they keep them? No.
Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.
All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
【小题1】Some stars appear in the ads because_________.

1 

How much sleep do we need? We are all different. Some people need only three hours of sleep a night. Others need ten hours of sleep a night. Most Americans sleep an average (平均值) of seven to eight hours a night. After the age of fifty the average sleep time goes down to 6.5 hours a night.

Most people have a bad night when they can not sleep. About one in three Americans has a problem with sleep. Many of these people can not fall sleep. This problem is called (叫做) insomnia. This is not a new problem. Many famous people in history had insomnia. Some of these people had special (特别的) ideas to another to make them sleep. Benjaming Franklin, the famous stateman (政治家) and inventor (发明家)，had four beds. He moved from one to another to fall asleep. King Lousis XIV of France had 13 beds and hoped that he could fall asleep in one of them. Mark Twain, the famous American writer, had a different way. He lay on his side on the end of the bed!

1..Most American people need________ hours of sleep a night.

         A.3             B.10                C.7-8             D.5-6

2.People need_________ sleep as they get older.

         A. more          B. less（更少的）    C. no             D. little

3.“The problem is called insomnia.” Here “insomnia” means_________.

A.going to sleep easily              B. sleep at daytime

C. the ways of sleep                D. not being able to(能够)go to sleep

4.Mark Twain lay on his side on the end of the bed because he_________.

A.was an old man              B. thought it was easy to go sleep

C. was a famous writer          D. didn’t have much room to sleep in

5.The passage is mainly (主要地) talking about_________.

         A. sleep                         B. insomnia

         C. how to go to bed                D. the famous person

从方框内选择适当的单词，填入短文空白处，使短文完整、通顺。

Lofton is a little village（村庄）in England. It is not f__________ (1) from the city of Manchester (曼彻斯特). Not many families l__________ (2) around the village, so the people all know each o_________ (3). Most of them are friendly and helpful.

Though their homes are in Lofton, many people have jobs in Manchester. S__________ (4) work in large factories there. A few work in shops or offices. Most of these people go to work by t_______ (5). It usually t________ (6) about half an hour to go from Lofton to Manchester.

In the evening a lot of people like watching TV. But if they go to see a film or go to a concert (音乐会), they have to go to Manchester, because there are no c_________ (7) in Lofton.

Like many other villages near towns or cities, it is clean and quiet. So life in Lofton may not be so e__________ (8) as the life in the b_________ (9) cities, but it can be just as interesting. That is why people in Lofton l__________ (10) their village.