(2)根据课文内容填空(8分)
There are two main types of advertisements— commercial advertisements and     41    service advertisements (PSAs). A commercial advertisement is one which someone has paid for to    42       a product or service. PSAs are often placed for free, and are    43     to educate people about health., safety, or any other issue which affects public    44       .
This   45  will give you some information about RealCine: how it works, why it is better than   46   cinema,
and how it can be used in other ways. I believe you will be     47   by the RealCine experience, and will agree
that this is an extraordinary     48     that must be developed further.

(2)根据课文内容填空(8分)

There are two main types of advertisements— commercial advertisements and     41    service advertisements (PSAs). A commercial advertisement is one which someone has paid for to    42       a product or service. PSAs are often placed for free, and are    43     to educate people about health., safety, or any other issue which affects public    44       .

This   45  will give you some information about RealCine: how it works, why it is better than   46   cinema,

and how it can be used in other ways. I believe you will be     47   by the RealCine experience, and will agree

that this is an extraordinary     48     that must be developed further.

首先，请阅读下列应用文：
A. “Just do it!” — This slogan speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?
B. “Always Coca-Cola.” — Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drink.”
C. “Share moments, share life.” — This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them — using Kodak film of course!
D. On hearing the slogan “Make yourself heard”, you will know there is Ericsson product for you to call anyone.
E. There are some public service advertisements (PSAs) that educate people about public service projects, such as Project Hope. Its slogan is “Project Hope — Schooling every child.”
F. One toothpaste ad says “Bright-teeth fights bad breath!” The advertisers want you to read the word “fight” and think that the toothpaste cures bad breath.
请阅读以下购买者的信息，然后匹配购买者和他/她拟购买产品的广告语：
【小题1】Alice is afraid of opening her mouth, because a bad smell will come out, which makes her feel embarrassed when talking with others. So she needs something which can remove the smell no matter how much it is.
【小题2】Tom was a senior middle school student. He likes sports very much and plays football every afternoon. But after class this afternoon he has to buy a pair of shoes because his shoes have been worn out.
【小题3】Joan doesn’t want to forget the past, especially the happy moments. 
【小题4】There’s a party this evening — for Mary’s 15th birthday. Her family are making preparations for it. Her brother’s job is to buy some drink.
【小题5】Jack passed the entrance exam and was admitted to a famous university. These days, his father is looking for a mobile phone for him so as to keep in touch with each other closely.

【小题1】His dream was that the Olympic Games would make it possible for countries and people live p_____ side by side.
【小题2】Did you know the f_____ of the national table tennis competition? The result was very surprising.
【小题3】If we don’t fall in deep thought and are just satisfied with surface things, sooner or later we will find we haven’t gained anything because our first i_______ has blinded and misled us.
【小题4】Before our talk, I did not think very much about how an advertiser might be trying to t_______ customers into buying a product or a service.
【小题5】PSAs are often placed for free, and are i______ to educate people about health, safety, or any other issue which affects public welfare.
【小题6】Join me in wishing the Olympic movement a successful future to match its （光辉的）________ past .
【小题7】 One of the PSAs to teach us how to live healthy lives is ‘Smoking is ______ suicide(自杀) slowly’.
【小题8】Our new packaging will be colorful and ________ (引人注目).
【小题9】 It is ______(极其) important to know your audience so you can create the right message for the right people.
【小题10】 Fifteen years later the Qin Dynasty was _______ (推翻).

信息匹配：请阅读下列应用文和相关信息，并按照要求匹配信息。

首先，请阅读下列广告语：

A. “Just do it!” — This slogan (口号) speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?

B. “Always Coca-Cola.” — Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drink.”

C. “Share moments, share life.” — This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them — using Kodak film of course!

D. On hearing the slogan “Make yourself heard”, you will know there is Ericsson product for you to call anyone.

E. There are some public service advertisements (PSAs) that educate people about public service projects, such as Project Hope. Its slogan is “Project Hope — Schooling every child.”

F. One toothpaste ad says “Bright-teeth fights bad breath!” The advertisers want you to read the word “fight” and think that the toothpaste cures bad breath.

请阅读以下购买者的信息，然后匹配购买者和他/她拟购买产品的广告语：

1.Jack passed the entrance exam and was admitted to a famous university. These days, his father is looking for a mobile phone for him so as to keep in touch with each other closely. 

2.Tom was a senior middle school student. He likes sports very much and plays football every afternoon. But after class this afternoon he has to buy a pair of shoes because his shoes have been worn out.

3.There’s a party this evening — for Mary’s 15th birthday. Her family are making preparations for it. Her brother’s job is to buy some drink.

4.Joan doesn’t want to forget the past, especially the happy moments.

5.Alice is afraid of opening her mouth, because a bad smell will come out, which makes her feel embarrassed when talking with others. So she needs something which can remove the smell no matter how much it is.